Business Plan for Clove Club Restaurant in London

Enterprise & Business
Development
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The business details....................................................................................................................3
Macro- environmental overview.................................................................................................3
Market & industry analysis.........................................................................................................4
Competitor analysis.....................................................................................................................5
Marketing & Pricing strategies...................................................................................................6
Operations plan...........................................................................................................................6
Swot analysis...............................................................................................................................7
Financial requirements................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Newly started organisation focuses on accomplishing success as well as growth and
competition at marketplace. If the owner focuses on grabbing innovative ideas which help in
achieving need and wants in the market. For this process, the business plan is significant to
assess strength as well as capability of business organisation and strategy which is adopted by its
competitor firm. The given assignment is depend upon Clove Club restaurant which is focuses
on launching its innovative idea in London Market after analysing proper research by using
secondary source. It provides product related to food in order to attract visitor from various
nation that is situated or located at London. For effectively take entrance into market of London,
the business plan is prepared in this report that determines overall aspect which imposes direct
effect on newly started organisation at Marketplace (Aytasova, Solopova and Karpenko, 2019).
MAIN BODY
The business details
Clove Club is determined as a restaurant that is opening in London. As London is
determined as the best tourism city around world along with superior places related to sports,
food which is determined as a spot light in London. Clove Club focuses on offering exquisite
experience along with superior craft as well as offer varieties of ingredients. Their main focus is
to satisfy need and want to its customers during particular phase of time period. Their main focus
is to provide different kind of drink as well as desert according to need and wants of its user on
similar roof.
Macro-environmental overview
Clove Club restaurant focuses on offering superior quality goods and services to its user by
assessing requirement in respect of range related to food product. For serving in UK, it is needed
by organisation to use PEST analysis for assessing effect of macro or external environmental
element that is going to be mentioned below:
Political factor Clove Club restaurant is determined as a newly started organisation that
focuses on London Market to increase demand product related to food. For every nation, its
political culture as well as regulation which are adopted by business organisation to carry or
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