Enterprise and Business Development for Clothing Business - Desklib
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This presentation is based on clothing business. The name of the business will be “Colourful Threads” that serves variety of clothes to the customers. It covers market need, value proposition, target customers, revenue model and conclusion.
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Enterprise and Business Development
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Table of Content Introduction Market Need Value Proposition Target customers Revenue Model Conclusion References
Introduction It is important to conduct effective research ion order to provide best to the customers. To start a business it is necessary to analyse the needs and wants of the market. This presentation is based on clothing business. The name of the business will be “Colourful Threads” that serves variety of clothes to the customers.
Market Need It is important for a business enterprise to analyse the needs and wants of customers. People are keen to wear trendy and new clothes. The reason for starting clothing business is due to success of fashion industry in UK. Digitalisationhaschangedthewaybusiness organisation operate. It is analysed that there is need of using online ways of doing business
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Value Proposition Vision:“To provide valuable and quality goods to the customer's” Mission:“To provide the goods as per the trend in the market” Unique selling preposition:“To follow the concept of sustainable fashion and reach customers through digital technology” It is necessary to use the concept of sustainable fashion to create good image of the business and to attract the customers.
Target Customers Segmentation Targeting: “Colourful Threads” target the customer's according to age group. Thetargetcostumersarefromage group 21 to 45. Positioning
Revenue Model Therevenuemodelthatisfollowedby“Colourful Threads” is mentioned below: Advertising model:It is one of the model that helps the business organisation to enhance their sales. It helps them to advertise the products and services. The use of social mediaplatformshelpthecompanytoreachmore customer.
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Continue… Production model: It is a basic model that worksonenhancinginproductionofthe organisation. They believe that providing best quality to the customers will help to enhance the sales of organisation.The revue models focusonenhancingtherevenueofthe company.
Conclusion From the above presentation it is analysed that it is important to start a business by conduction research in an effective manner. Entrepreneur must know about the problems of the customers and the launch a product that solves the problem. In this presentation business ides as well as the point of differentiation is discussed. Target customers are analysed an revenue model is also part of this presentation.
References Alonso-Vazquez, M., del Pilar Pastor-Pérez, M. and Alonso-Castañón, M.A., 2018.Managementandbusinessplan.InTheEmeraldHandbookof EntrepreneurshipinTourism,TravelandHospitality.EmeraldPublishing Limited. Barlow, P., Baehr, M., Beyerlein, S., Horton, J., Hurd, B., Jain, C., Mahaffey, L., Moore, M., Smith, P., Ulbrich, I. and Watts, M., 2021. Business plan. Thepoweroffashion,2021.[Online].Availablethrough: <https://www.britishcouncil.org/research-policy-insight/insight-articles/power- fashion>
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