Business Plan Analysis for Build with Bamboo

Enterprise & Business
Development

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1 Detailed introduction of business:............................................................................................3
2 Overview of macro environmental factors of business:...........................................................4
3 Market as well as industry analysis of company:.....................................................................5
4 Analysis of competitors:...........................................................................................................6
5 Evaluating marketing or pricing strategies of company:..........................................................7
6 Operational plan of an entity:...................................................................................................7
7 SWOT analysis:........................................................................................................................7
8 Financial requirements:............................................................................................................8
9 Evaluation and Monitoring:....................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business development refers to a procedure of expanding or implementing growth and
expansion opportunities within an organization. It also covers theory of business, organizational
or commercial theories. With the motive of developing enterprise, business plan is prepared.
Business Plan can be indicated as a written document which provides description of strategies
and researches entitled with starting or developing a venture (Hakanen, Helander, and Valkokari,
2017). This report is formulated on business plan analysis for starting a bottle manufacturing
company, named, Build with Bamboo. It is a London based enterprise. Firm is entitled to build
water bottles with the use of bamboo. This report consists overview of macro environmental
factors associated with business, along with its market or industry analysis. Further, competitors
of company are analysed. Strategies for marketing and pricing of an entity is formulated. In
addition to it, operational plan and swot analysis of an organization is also determined. Further,
financial requirement and elevator pitch is prepared.
MAIN BODY
1 Detailed introduction of business:
Business refers to a professional body that is engaged in commercial activities, it means,
production or selling of products or service related to business and the main motive of an
enterprise is earning profit. ‘Build with Bamboo’ is a company that produces bottles of bamboo.
Hence, the firm deals in FMCG sector. Bamboo bottles are eco-friendly alternative for bottles
made of plastics and even later is harmful for health. Hence, firm target customers which are
environmentally aware, conscious about their health and prefers quality over price (Julien, ed.,
2018) Plant of bamboo contains various incredible features, hence, it has been utilised in
different ways since centuries. Some key features for manufacturing bottles with bamboo are
described below, along with the explanation of ways in which it benefits customers:
 Sustainability or stability: Bamboo is a sustainable as well as rigid alternative that helps
firm in preparing tough or strong bottles. Reason is that, bamboo plants are naturally
inherent with rigidity. It will enhance company to produce quality product with the
reduction in complains of early breakage or leakage of bottles.

 Environmental friendly source: Bamboo bottles provides green footprint to business. It
provides alternative of plastic bottles. Bottles made of plastics have highly harmful
impact on environment. It is even harmful for health of people consuming water through
it. Bamboo bottles are biodegradable and only a year is required for it to decompose.
 Safe and Hygienic: Fibres of bamboo are anti-bacterial and hence, don’t require any
toxic treatments of chemical. With the application of food approved varnish on top of
bamboo it becomes more safe as well as strong. Hence, it provides clean and toxic free
water to customers.
2 Overview of macro environmental factors of business:
Macro environment consists of collection of external forces that have capability of
affecting or influencing business operations, performance or productivity in negative or positive
way. For the purpose of analysing macro environment, organization uses Pestle Analysis
(Kasseeah, 2016). It is a framework that studies external forces of business and its impact on
company. Pestle Analysis of Build with Bamboo are explained below:
 Political: Policies of government, political stability, policies related to foreign trade etc.
are covered in this. While considering political factors of London in relevance to Build
with Bamboo it can be noted that, London has stable government. It provides stability in
rules and regulations of government, hence, risk factors entitled to changing laws
reduces. It contains positive impact on business as effectiveness of its strategic
formulation improves.
 Environmental: It covers disposable income, inflation rates, interest rates, exchange
rates etc. Country has diverse economy of public as well as private sectors which
provides growth opportunity to business. Further disposable income of country is high
which leads to increment in buying power of customer, hence, positively impact sales of
entity.
 Social: It involves attitude, career choices, age distribution etc. Attitude of people in
London is changing as they are becoming more aware about their health and society
wellness. Hence, implementation and presentation of some innovative products by
company which satisfies health need of customers is a great way of attracting customers.
Hence, it has positive influence on Build with Bamboo as firm will provide toxic free
bottles.