Enterprise Business Development Report for Pink Grapes

Enterprise business
development report
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The Business Detail.....................................................................................................................3
Macro-Environmental Overview................................................................................................3
Market & Industry analysis.........................................................................................................5
Competitor analysis.....................................................................................................................6
Marketing & Pricing Strategies...................................................................................................7
Operations Plan...........................................................................................................................8
SWOT Analysis..........................................................................................................................8
Financial requirements................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES:.............................................................................................................................11
Books and Journals...................................................................................................................11
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INTRODUCTION
Business plays a major role in the economy. It is important to analyse the opportunity
present in market and start own business (Watson and McGowan, 2018). This report is based on
a new business in retail sector naming “Pink Grapes”. There is discussion related to business
and the products that are being offered by them. The analysis of the macro economic factors is
essential part of this report. The description of the industry including size, value, geographic
location and any demographic details. The competitive analysis is also done in this report, in
order to know the present position. The discussion regarding marketing and pricing strategy that
will best suit the business and help to attain success are evaluated. SWOT analysis is done to
now about the real position of the business. In the end of this report there is discussion related to
financial requirements by the firm.
MAIN BODY
The Business Detail
“Pink Grapes” is a new clothing brand that will provide quality clothes to the customers
in all the seasons. There is need of trendy clothes in market and the customers are attracted
towards new and stylish clothes. The business has decided to provide new variety of clothes at
affordable price in order to attract the customers. The business will be established in London and
there is need of trendy clothes in the market (Gabler and et.al., 2017). They are planning to
achieve high sustainable growth in market. The demographic segmentation is selected and
customers of all age group will be served. The affordable pricing strategies that is being launched
by the business enterprise will help them to serve the need of customers.
Macro-Environmental Overview
There is need to analyse the macro environment factors in order to start a new business in
effective manner. There are various changes that take place in the market and influence the
business organisation and its operations. The use of PESTLE Analysis will help to know the
impact of all the factors on present and future condition of Pink Grapes.
Political factors: The political condition of United Kingdom is stable and that is
beneficial for Pink Grapes. They must follow all the policies in proper manner for their smooth
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operations (McCready and Molls, 2018). They must register their business and fill all the
documents in proper manner.
Economic factors: The economic condition of the nation also has impact on the business.
Due to Covid-19 the GDP of nation is going down. There is need of providing quality products
by Pink Grapes to the customers so that they are able to earn revenue. The opening of new
business helps to provide employment opportunities in the nation.
Social factors: There is need to analyse the trends in the market so that the company is
able to satisfy the customers. The trend of sustainable fashion in the market and it will be
followed by Pink Grapes. It helps to work as per the condition in the market and enhance the
experience of the customers. The society expects that the business firm provide best to the needs
of customers.
Technological factors: There is rapid use of technology and it is updating at fast pace.
There is need to adopt new technology is order to gain success. Pink Grapes will use latest
technology and provide proper training to the employees so that they are able to attain brand
image in the market.
Legal factors: The laws and legislations must be followed by a new business enterprise
as well. Pink Grapes will follow all the legal requirement related to opening a new clothing
brand. At the same time all the employments laws will be followed by the company in an
effective manner.
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