Enterprise Business Development Report for Organic Beauty Heaven

Enterprise business
development report

Table of Contents
INTRODUCTION...........................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCE...................................................................................................................................3

INTRODUCTION
Business development is defined as the development of effective strategies, activities as
well as ideas that facilitates organisation to gain opportunities in order to sustain in competitive
market and generating profits. This report covers the introduction of new business venture which
is dealing in beauty products named as “Organic Beauty Heaven”. Respective organisation
provides organic cosmetics beauty products in the market of UK. This report covers details of
business, macro-environment overview, market and industry analysis and competitor analysis in
the context of Organic Beauty Heaven organisation. Along with that marketing and pricing
strategies, swot analysis as well as financial requirements are explained in this project report.
TASK
Business overview
Organic Beauty Heaven business is operated it operations in UK and provides organic
cosmetic beauty products. Organisation deals in body care, skin care, hair care and cosmetic
products that produced by organic and natural material such as herbs as well as plant at
affordable prices. Organisation analyse customer's needs and demands than provide them
products to satisfy them. Organisation uses value proposition tool to develop value of their
products for customers (Alwadain, 2019). Organic Beauty Heaven targets beauty expert
customers segment who are ready to pay the prices of organic cosmetic products.
Macro-environment overview
To analyse micro-environment factors, Organic Beauty Heaven conducts Pestle analysis
that enable organisation to analyse all external business environment factors that impacts
business performance and functionality in positive as well as negative manner. Factors of macro-
environment in the context of Organic Beauty Heaven organisation are mentioned below:
Political factors: Political conditions of UK impacts organisational performance and
functionality of skin care and cosmetic organisation. As product safety is major concern of
Organic Beauty Heaven organisation because cosmetic products are related to skin, hair and
other parts of body (Babanova, Gorshenin and Dolinskaia, 2017). Receptive organisation
ensures that all safety rules and regulations are followed and organisation report product
ingredients to registered manufactures.

Economic factors: Organic Beauty Heaven is highly affected by the economic recession
and economic conditions of country. Consumer become price sensitive and carefully decided
cosmetic products. Organisation id getting impacted by the economic growth pattern, interest
rate and inflationary conditions of UK.
Social factors: Social factors include various aspects such as cultural trends, population,
demographics that impacts business performance in positive and negative manner. Organic
Beauty Heaven analyse needs and demands of products than provide them organic products.
Technological factors: Organic Beauty Heaven uses various technological aspects in
business operations and processes to maintain strong brand image in market. Respective
organisation also invest in virtual and real technologies to provide natural cosmetic products.
Legal factors: Organic Beauty Heaven is getting affected by the legal laws and
regulations. Respective organisation ensures customers safety through using natural and organic
material to produce products (Bochulia, Yanchev,and Kvasha, 2017). Organisation ensures that
fair packaging, labelling laws and implemented in organisation.
Environmental factors: Organic Beauty Heaven deals in providing sustainable and
environment friendly cosmetic products to customers. Organisation uses bio-degradable
packaging that reduces greenhouse gas emission and protect environment.
Market and industry analysis
Analysation needs of customers: Organic Beauty Heaven organisation analyse needs and
demands of customers to provide them products accordingly. Respective organisation evaluated
needs of market and analyse how organic cosmetic products meet customers requirement.
Organisation conducts proper market and industry survey to understand current trends as well as
identify the customers of industry (Daniluk, 2019). Organic Beauty Heaven, observes market
activities, upcoming trends, innovation, modifying preferences of customer than mould its
operations accordingly to sustain in competitive environment.
Problems in products: Organic Beauty Heaven organisation, conducts market survey to
analyse the problems that are faced by the customers in products. Organisation analyse problems
related to packaging, labelling and products ingredients them solve them to enhance customer
base and organisational reputation.
Target market: Organic Beauty Heaven organisation segments whole market into
different segments such as demographic, geographical, size and value. As organisation provides