Enterprise and Business Development - Zinlet Vegan and Organic Food Market

This presentation is the pitch for the newly developed small size business enterprise “Zinlet” that aims to increase the concern for health awareness and also by this creating sustainability. Learn about the market needs, value proposition, target customers, and revenue model of Zinlet Vegan and Organic Food Market.

Enterprise and business
development

Table of Content
 Introduction
 Business idea
 Market needs
 Value proposition
 Target customers
 Revenue model
 Conclusion
 References

INTRODUCTION
 Entrepreneurship is the innovative process in which
an entrepreneur conduct a dynamic process to
create an enterprise.
 This presentation is the pitch for the newly
developed small size business enterprise “ Zinlet-
vegan and organic food market”.

New Business idea
 In order to spread the word of healthy, fresh, organic
and vegan food and drinks the new business is
created named as “Zinlet”.
 The firm is the small size organisation that aims to
increase the concern for health awareness and also by
this creating sustainability.
 The business has wide range of products among
which there are both raw food and drinks and ready
to eat meal.
Zinlet
vegan and organic
food market

Market Need
 The ways to identify the market need is :
 Be ever observant and introspective: by observing the
competitors and their activities thee strengths and weaknesses of
them can be identified. The weaknesses of the competitors can
become the need of the market.
 Surveys: In order to understand and identify what customers are
wants, expect and demand currently in the market the survey and
interview are the best way to identify the needs of the market.

VALUE PROPOSITION
 The Value proposition canvas model
is a effective tool that helps the
company by ensuring that products
are positioned around the customers
values and needs. This model is
divided into two building blocks i.e.
customer profile and company's
value proposition.

Continue…..
 Customer profile: Gains, Pains, Customer jobs
 Value map: Gain creators, Pain relievers, Products and services
 The value proposition matrix is useful to analyse value proposition in respect of value to the customers
and competitive advantage of the company.

TARGET CUSTOMERS
 The STP model is comprises of three activities: Segmentation,
targeting and positioning.
 Segmentation: In Zinlet the market is segmented into basic two
categories the vegan customers segment and health conscious
customer segment.
 Targeting: All the customer segment must be distinct in order
to target the group that can generate the revenue.
 Positioning: The Zinlet will use the social media advertising as
their positioning strategy as through this company will reach
high amount of youth that are the most health conscious group.

REVENUE MODEL
 When the company invest in starting a new business then the
company expects to generate or earn the higher revenue in return.
 Ad- based revenue model: in the current business environment
marketing and advertisement is very essential in order to speak the
word of mouth of the product and also highlight the new product and
its features in market.
 Retail sales: the setting of traditional physical departmental stores
where the owner of the business offers the goods and service
physically to their customers.

CONCLUSION
 From the above report it is concluded that entrepreneurs create a new business in
order to solve the problems in the market by developing a product that meets the
market needs and wants.
 For the successful development of the company and launch of its products
analysing the market needs is essential.
 Thus, to right customer segment it is crucial for company to conduct market
segmentation and targeting in order to effectively position in the market. Thus
revenue is created through different revenue creation model such as freemium
model, direct sales web-sales etc.

References
 Landström, H., 2020. The evolution of entrepreneurship as a scholarly field. Foundations
and Trends® in Entrepreneurship, 16(2), pp.65-243.
 Haque, M.A., 2020. Market and Brand Development Strategy of ACI Consumer Brand
Limited: A hands-on Practice through Customer Need Analysis technique.
 Pokorná, J and et. al., 2015. Value proposition canvas: identification of pains, gains and
customer jobs at farmers' markets. AGRIS on-line Papers in Economics and
Informatics, 7(665-2016-45080), pp.123-130.
 Bigo, C., Raj, A. and Situmeang, R.R., 2021. Segmentation, Targeting, Positioning (STP),
Communication and Price Strategies on Consumer Purchasing Decisions at PT. Alfa
Scorpii Medan. Jurnal Mantik, 4(4), pp.2370-2375.
 Xu, B., 2021. The Analysis on Revenue Model and the Platform of Taobao. Frontiers in
Economics and Management, 2(5), pp.64-67.

Thank – you