Enterprise and Business Development: A Business Plan for Pie Bar Bakery

Enterprises and
Business Development

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Business Plan...............................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Enterprise is kind of business entity that form for the purpose of making profit and
associated with some venture. Business development is combination of ideas, function and plan
that entrepreneur implement to achieve the goal that include growth, business expansion and
enhance profitability. In this present assessment, business plan is develop for “ Pie Bar” that is
bakery business which will open in Scotland, UK. It target costumer who are students, youth and
local office workers (Achtenhagen, Ekberg and Melander, 2017). External environment of
company and analysis of market, competitors analysis of enterprise is included. Apart from that
marketing & pricing strategies, operation plan and SWOT analysis is going to discuss and what
are the financial requirement of company is involve.
MAIN BODY
Business Plan
Details of Company
The name of company is “Pie Bar” that is bakery business and comes in the industry of
Confectionery. It provide 100% natural and organic product such as Breakfast Sandwiches,
Muffins and Cupcakes, Customised cakes and pastries, Cookies and Desserts, Soups and Bagels.
It target students, local office workers and youth and offer variety of different product that are
natural and cruelty free that focus on their health (Bider and et.al., 2017) . It also deliver the
Customised cakes and pastries and also serve breakfast meal and other stuff for local workers
who resides in nearby town for their work.
Macro Environmental Factors
To survive in market company need to understand the external environment and how it
impact the business. To determine this factors, PESTEL Analysis is require it means identifying
the outside component that impact the operation of company and to determining the factors is
necessary for every organisation. Following is the way by which it operate-
 Political Factors- It means having impact of tax rate, exchange rate in which company is
operating. As new government has and focusing on revving the manufacturing industry
that help the company in growth as it comes in food production company. It shows
positive side towards the bakery business.
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 Economical Factor- IT refers to economic condition of country such as demand and
supply, buying power of costumer and unemployment. As whole world was suffered
from current pandemic and ultimately UK has also go through. So, during that major loss
was faced by food industry and along with this bakery business will also confront the
same, as still people are not preferring to go out and have food.
 Social Factor- This concern with taste and preferences, behaviour of costumer towards
the product in country (Budzianowski, 2017). In UK, bakery was always been profitable
business as people like to eat such stuff and “Pie Bar” is providing organic product that
attract the costumer to buy them without the worrying of their health.
 Technological Factor- It termed as developing in any technological factor in industry
that impact the business. As selected company will use all the technological requirement
that needed in this to grow more and increase its brand name in its location.
 Environmental Factor- It concerns with following all the environment friendly practices
to fulfils responsible citizen. As “Pie Bar” is already offering organic and natural
products without any cruelly and believe in sustainable production and consumption. Legal Factor- This greatly affect the business, as it include legal formalities and
framework exist in country. As, in food industry UK government is quite strict about
rules and regulation regarding the what should be use, about its quality and safety
standard. So company need to adhere with all these regulations and maintain its qulity.
Analysis of Market and Industry
To start any new business, company first and foremost outline its strategies according to
the analysis of market and its industry that include the analysis of Segmentation, Targeting and
Positioning of product.
Segmentation- It refers to segmenting the market which include Geographical,
demographical and lifestyle. The company “ Pie Bar” is located in Scotland, UK. In
Geographical segment company will be located at centre of town (Ghanbari and et.al., 2017) . In
Demographical business focus on students, youth and local office workers in age of 15- 35. It
will be focus on middle class group as students and youth were focused. It will also provide high
quality of product at affordable price.
Targeting- After segmenting the market, targeting is applied it involve the how company
can target the costumer on basis of their needs and influence them to buy. “Pie Bar” bakery is
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