Creating Your Business: Launch Strategy and Planning

Enterprise: Creating Your
Business

TABLE OF CONTENT
• INTRODUCTION
• Business idea
• Vision
• Mission
• Objectives
• Industry overview
• Business opportunity, value proposition and business model
• Competitor & market analysis and business strategy
• Marketing plan
• Operations plan
• Financial plan
• CONCLUSION
• REFERENCES

Introduction
Business launch strategy has huge level of importance as this will provides an
assistance to employees in performance of their operational activities. This
includes the all information about the initial level of workings and offerings in
market. This is not easy to build as includes the planning about every aspect
such market, competitors, trends and sources of funding. This has huge
importance in getting success within future activities. This information is
further use by management in development of business strategies and business
models that followed at ground level to combat challenges and grabbing
existing opportunities through providence of direction to staff members.

Business idea
The name of venture is Cupcake Glory. It is
the cake shop that having the main aim of
providing different kind of cakes to
consumers as per their wishes, needs and
requirements. Here, the main strategy to grow
business is building of cakes on demand of
consumers on the basis of their exact
requirements so they able to consume their
own taste and preference of products.