Reflective Journal Writing for Enterprise Creation: Skills, Knowledge and Attributes

This reflective journal covers the author's experience and learning in the Enterprise Creation module, including topics such as business modelling, planning, finance, marketing, legal requirements, and critical reflection. The author also reflects on the skills, knowledge, and attributes developed both professionally and personally throughout the module, and includes a personal action plan.

Enterprise Creation:
Reflective Journal &
Action Plan

Table of Contents
Enterprise Creation: Reflective Journal & Action Plan...................................................................3
WEEK 2: (First Teaching Week) Enterprise creation.....................................................................3
WEEK 3: Business modelling.........................................................................................................5
WEEK 4: Business planning............................................................................................................7
WEEK 5: Finance in business..........................................................................................................8
WEEK 6: Innovative and creativeness in business..........................................................................8
WEEK 7: Marketing and sales.........................................................................................................9
WEEK 8: Legal requirements........................................................................................................10
WEEK 9: Business Pitch...............................................................................................................11
WEEK 10: Business plan...............................................................................................................12
WEEK 11: Critical reflection.........................................................................................................12
WEEK 12: Feedback......................................................................................................................13
Personal Action Plan........................................................................................................................1
REFERENCES................................................................................................................................2

Enterprise Creation: Reflective Journal & Action Plan

WEEK 2: (First Teaching Week) Enterprise creation
What happened?
The initial phase of our module stated with the activity of Enterprise creation which can be explained as
the activity undertake risks to own, manage and operate the activities of an enterprise (Adams, 2022).
Through the module I have learnt various aspects about being innovative, creative and constantly learning
from mistakes to create European Style Bakery Business Enterprise. This week was important for me to
grow entrepreneurial skills and abilities needed to start an enterprise business.
https://www.youtube.com/watch?v=64JnaEMVT9Q&t=3s
How did I feel about it?
From the activity of enterprise creation I felt very excited to learn because I had a limited
knowledge about the entrepreneurship. I was not very sure that I will require interacting with
people for establishing a business which made me feel worried. But in the end I feel that the
learning of entrepreneurial skills and abilities will help me to become good entrepreneur (Bae and
Darche, 2019). This will assist me to be able to develop business plans and other considerations
for other assignments.

https://www.youtube.com/watch?v=BrozMofKNsc&t=7s
What did I learn from it?
I think that the entrepreneurial skills such as innovation, creativity, constant learning, leadership,
critical thinking, etc. will help me to enhance my abilities for future. I learnt of economic
entrepreneurship, social entrepreneurship, innovative entrepreneurship, psychological
entrepreneurship and so on that enhanced my abilities eventually. I leant about entrepreneurship
for product development. This module will be helpful to enhance my entrepreneurial skills to
become successful entrepreneur in the future.

WEEK 3: Business modelling
What happened?
This week was about the study of business modelling. Kaplan and Warren (2013) define a business model
as “An explanation of how an organisation desires to generate values in the given market environment
(Bhowmik and Kim, 2018). It consists of precise set of commodities, services, promotions and
marketing that a company takes forward. It also consists of underlying use of resources, human power and
the organisational facilities that can be used to achieve organisational goals”. Through the module I learnt
that business model is description of the products, services, advertisements, images, sales and activities
that are made for achieving business goals successfully. It explained all the aspects of the business
modelling that must be considered to prepare effective business strategies for establishing a business
objectives and goals.
How did I feel about it?
I was feeling anxious during the beginning of the module I faced difficulty in understanding the concept of
business model. During this module I learnt about various strategies, models and frameworks like the
business model canvas to establish a smooth business model to achieve desired outcomes.
https://www.youtube.com/watch?v=CTpCBQtYPjU&t=3s
What did I learn from it?
From the module I obtained skills and abilities to run a business effectively and strategies that can be
helpful to run a business smoothly. This will be helpful to enhance my abilities to handle a business and
manage the activities of a business effectively (Jackson and et. al., 2022).

WEEK 4: Business planning
What happened?
The activities during this week were about the business planning that can be explained as a
document that describes the series of strategies and steps that are developed for achieving business
objective or goals. I understood that it is important to have the knowledge of key concepts of
business planning for effective business plans (Lértora and Sullivan, 2019).
https://www.youtube.com/watch?v=RVR5QjFtTaM&t=27s
How did I feel about it?
I feel that this week in the module was highly crucial for me to get in the process of learning the business
planning for achieving greater success in a line of business. This week experience during the module
activity was having a tremendous impact on our mental growth because it helped to learn many aspects
about the business. I think that I have achieved maximum learning from this module because it was really
interesting for me.
What did I learn from it?
I have learnt many thinks about business planning methods and strategies. I have learnt about the business
planning steps and the skills and abilities required by a leader and manager to make the business plan
successful. With the activity of developing my own business plan I have known many aspects about the
stages in the business planning that could be helpful to enhance my abilities to develop and build effective
business plans to achieve organisational goals (McGann 2019).

WEEK 5: Finance in business
What happened?
This week learning was about the understanding about the financial or budgetary requirements of a
business for a given business model. In this part I learnt about the estimations, requirements and
arrangement of budget for a given business and manage those in optimum manner. I have understood and
learnt about the cash flows and financial operations etc.
https://www.youtube.com/watch?v=gMCmLMbjCnI&t=2s
How did I feel about it?
I feel very nervous when it comes to the aspects of learning to manage finances because I do not have a
strong control on the financial studies. I would say that this module helped me out to understand and learn
about the management of business finance. With the help of practical knowledge and experience with cash
flows I obtained from the module I felt very comfortable with handling finances for a business.
What did I learn from it?
I obtained practical knowledge of handling and managing finances in the business. These skills and
abilities will be helpful to develop effective management of funds in the business (Mirza and Khurshid,
2020). I also learnt to analyse the financial flows in the business and handle the financial accounts and
documents.

WEEK 6: Innovative and creativeness in business
What happened?
I have learnt various principles of innovative and creative entrepreneurship for developing new products
processes and services. I also learnt the use of various technologies in the business and awareness of the
customer behaviours, needs and trends that could be helpful to create products and services to fulfil their
demands. I also learnt about the skills and abilities like risk taking, problem solving, creativity, leadership
etc. needed for establishing a business.
How did I feel about it?
I feel that entrepreneurship is a very interesting aspect to learn about because it provides overall
advancement of a person in overall aspects. I was not so sure that I will get success in my career or not but
now I am very sure to achieve desires success and growth.
What did I learn from it?
I learnt about various aspects about entrepreneurship and product development. During this
activity in the module I learnt many things about the career in the entrepreneurship.
WEEK 7: Marketing and sales
What happened?
I learnt from this week activity that marketing and sales activities are very important to provide
better growth to the entrepreneurial activities (Roy, 2019). I have learnt about the processes of
marketing such a identifying the target market, segmentation, marketing pan and many other
aspects. I also learnt about the market analysis and marketing plan models that can be helpful to
prepare effective marketing plans.
https://www.youtube.com/watch?v=qnJwS-eP_tM&t=2s

How did I feel about it?
I feel that the learning about marketing activities was easy because of consistency in viewing the
marketing activities in daily lives. I was able to relate many aspects with my personal experience
that I observed by looking at the marketing activities of the brands. This made me to feel satisfied
by the learnings of marketing during this activity.
What did I learn from it?
I learnt about various tings in the marketing and sales that includes many aspects like marketing
process, market study, marketing plan etc. I learnt of various models of market study and market
analysis like STP analysis and Porter’s five forces (Semple, 2018). Finally, I learnt about the
marketing planning activities consisting of product price lace and promotion planning of the
business products.
WEEK 8: Legal requirements
What happened?
In this Week activities I have understood about the organisational structure, types of organisations and
legal requirements that are needed to develop and establishing a business. I was able to gain the

knowledge of various business types, their structures and legal compliances that must be followed while
establishing a business.
https://www.youtube.com/watch?v=Xt72B-N_5is&t=1s
How did I feel about it?
I feel that establishing a business is not at all an easy task as it requires performing many activities and
understanding about the aspects of business structure, legal aspects and business types. I was a little
anxious about learning these things but I gave my best to understand them effectively.
What did I learn from it? Learning Outcomes
I learnt about the legal aspects of a business, its corporate structure and copyrights and patents that are
needed for brand logo, design, nomenclature etc. An individual must have the knowledge of these legal
and statutory requirements while establishing the business (Samerkhanova and et. al., 2022).
WEEK 9: Business Pitch
What happened?
During the activity of this week I learnt about the details of preparing a pitch which includes the aspects
such as proper questioning and added description of the products and services and their benefits to the
business for which the pitch is prepared.

https://www.youtube.com/watch?v=LIVYY4tE9SY
How did I feel about it?
I felt very nervous about conducting a pitch because it was a completely new experience for me and I
think I learnt a lot. In the beginning I was unaware about the concept and ideal of proper business elevator
pitching but I demonstrated the right choices of preparing a business pitch and pitching.
What did I learn from it? Learning Outcomes
I learnt about how to prepare an effective pitch with proper description of the business products and
services. I learnt that an appropriate pitch could help the business to raise investment for the upcoming
products and services of the business.
WEEK 10: Business plan
What happened?
From the activity of discussing the business plan in this week I was able to know and learn about public
speaking and communication. I understood about presenting the proper business planning for achieving
great results.
How did I feel about it?
I felt very confident to communicate business plans with others due to my fluency to communicate but
there are certain areas like using more appropriate strategies to communicate precise content and
information. I feel that this could enhance overall communication and create better public speaking

abilities within me.
What did I learn from it?
I learnt from this the abilities to communicate and speak effectively in front of a group.
WEEK 11: Critical reflection
What happened?
This week consisted about the evaluation and assessment of the studies through critical reflection for
which various aspects were discussed. I learnt that reflection could provide greater chances of improving
the learning activities and identify the problems.
How did I feel about it?
I feel that it was a motivator to improve and watch upon our abilities critically. Reflection was helpful to
understand my abilities to improve where I lack.
What did I learn from it?
I learnt from this that I could evaluate my learning through the use of Gibbs reflective cycle which could
help me to reflect on my learning activities and help me to further improve them.
WEEK 12: Feedback
What happened?
In the end week the feedbacks were provided that can be helpful to understand the problems in the
learning and where we lack. I think most of us have gained a good understanding and knowledge about
various concepts for enterprise creation.
How did I feel about it?
I feel that all activates were very helpful and the feedback would be very essential to grade our learning
from the module.
What did I learn from it?
I learnt from the module that there are various skills and abilities that must be understood and evaluated

for achieving successful growth in the field of business.
Comment on the process of reflecting on your experience within the Module
How useful was it?
The reflection is a critical process of understanding and evaluating the aspects of the past experiences
(Tulis, Steuer and Dresel, 2018). The overall module was very helpful to obtain knowledge about
various conceptual and technical aspects about the business entrepreneurship. By attending this module I
also have developed certain skills and abilities that can be helpful to achieve academic results.
What did I learn from it?
From the module I learnt about many things in the area of business enterprise creation. This could e
helpful in preparing various skills and abilities required to enhance a successful career opportunity in this
field.
Reflections on what skills, knowledge and attributes you demonstrated during this Module.
What were the barriers and also the successes of the challenge? Provide examples to
support your answer.
I have likewise evolved different abilities and capacities like collaboration, correspondence,
research capacity, decisive reasoning, and so forth. These abilities and capacities were created
through different exercises during the module like gathering conversations, task, games and so on
that could likewise assist me with accomplishing better opportunities for development in my
vocation.
Reflection on knowledge; skills and abilities – what particular knowledge, skills and attributes did
you have and develop both professionally and personally in the completion of the module?
By concentrating on different structures, techniques, models, methodologies and hypotheses I
have acquired applied and hypothetical information discovering that will areas of strength for

offer to get higher scholastic outcomes along with my profession. By going to the module
different abilities and capacities could be grown like correspondence, research capacity, decisive
reasoning, and so forth.
Reflect upon and review the benefits you have gained from engaging in the Module.
It tends to be useful to find the deficiencies and holes in the learning and advancement activities during
this module. Module activities are extremely vital and fundamental part for the development of skills
abilities and knowledge, which improves chances to make progress.

Personal Action Plan
Goal Actions Required Resources Timescale Evidence
Improve
public
speaking
and
communicat
ion skills
I will improve my Communication
and public speaking skills by taking
a public speaking course for 3
months. I will also practice
communication in front of my
friends and family on a regular basis
and ask for feedback for
improvements.
Public
speaking
course
3 Months Feedbacks
from my
tutor, fellow
mates and
family
members.
Improve
professional
ism
Achieving professionalism is a long
activity and it will require the study
of models, concepts, behaviors and
theories to achieve professionalism
in my practice. I will go to my uncle
who is a professional businessman
who can guide me on effective
professional skills.
Study
books and
learnings
from
experience
d
professiona
l
Continuou
s approach
Feedback
from my
uncle
Time
managemen
t
Time management is integral to
organise and schedule my activities
so that I can devote sufficient time
on studies, assignments, module
work and professional growth.
Schedules
and time
charts
Monthly
basis
Completion
of tasks on
time
1

REFERENCES
Books and Journals
Adams, N., 2022. Preparing for Work. In How World Events Are Changing Education (pp. 46-
48). Brill.
Bae, S. and Darche, S., 2019. Work-Based Learning in the United States: Preparing Secondary-
Level Students for Post-Secondary Success. In Global perspectives on work-based
learning initiatives (pp. 1-25). IGI Global.
Bhowmik, S.K. and Kim, M., 2018. Preparing diverse learners for university: A strategy for
teaching EAP students. TESOL Journal, 9(3), pp.498-524.
Jackson, D.,and et. al., 2022. Preparing for selection success: Socio‐demographic differences in
opportunities and obstacles. Medical Education.
Lértora, I.M. and Sullivan, J.M., 2019. The lived experiences of Chinese international students
preparing for the university-to-work transition: A phenomenological qualitative
study. The Qualitative Report, 24(8), pp.1877-1896.
McGann, H., 2019. Preparing Students for Success in Nontraditional Locations. International
Educator, 28(1), pp.36-37.
Mirza, M. A. and Khurshid, K., 2020. Impact of VARK learning model at tertiary level
education. International Journal of Educational and Pedagogical Sciences, 14(5),
pp.354-361.
Roy, L., 2019. What is a reference source?. The Reference Librarian, 60(1), pp.77-81.
Samerkhanova, E.K. and et. al., 2022. Preparing Students for Work in the Context of the Digital
Integration of the Economy. In Digital Education in Russia and Central Asia (pp. 231-
239). Springer, Singapore.
Semple, C., 2018. LLI: Inspiring and Preparing for Professional Success. Ohio Law., 32, p.12.
Tulis, M., Steuer, G. and Dresel, M., 2018. Positive beliefs about errors as an important element
of adaptive individual dealing with errors during academic learning. Educational
Psychology, 38(2). pp.139-158.
Online
Module Coursework. [online] Available through, https://www.youtube.com/
2