Relationship between Enterprise Culture Creativity and Innovation

This essay discusses the concept of relationship between enterprise culture, creativity and innovation. It analyses the contribution of these concepts to social and economic progress. It defines and explains enterprise culture, creativity and innovation and their relationship.

Relationship between
Enterprise Culture Creativity
and Innovation

TABLE OF CONTENTS
Relationship between Enterprise Culture Creativity and Innovation..............................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Defined and explain enterprise culture, creativity and innovation..............................................3
Relationship between Enterprise Culture, Creativity and Innovation.........................................5
Contribution to social and economic progress.............................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Enterprise, innovation and creativity is based on the fundamental concept in which applied
in the organisation policies, procedures and developed a suitable structure. It empower the
people and engaging with staff members in terms of process, leading the business in creative
manner (Gouvea, Kapelianis and Vora, 2021). Creativity refers to the way of new thoughts,
ideas. Innovation is defined the application of innovative idea and established a collaboration
with enterprise. Therefore, it has been developed a relationship between innovation, enterprise as
well as creativity.
The essay will discuss the concept of relationship between enterprise culture, creativity and
innovation. It higher ways to lead the innovation while developing the business culture because it
promote the level of innovation and implementing suitable idea in business development.
Undoubtedly, an indirect effects of culture is always influenced the overall performance of
enterprise through innovation. It depends on the values that will encourage enterprise culture,
creativity and innovation. It impact on the organisational performance and efficiency. The essay
will describe the concept of business culture, environment and creativity, innovation. It will
analyse that how these concepts are contribution the social as well as economic progress.
MAIN BODY
Defined and explain enterprise culture, creativity and innovation
Enterprise culture comprises the norms, values, standards, practices and behaviour of
enterprise. It is always influence the staff members so that they will try to interact with other
staff members, external stakeholder. In another way, it refers to the behaviour, attitude and belief
of employees when they were performing the various business operations. On the other hand,
Enterprise culture can be developed the flexible environment for staff members so that they can
achieve personal goals (LIU, HU and KANG, 2021). In some situation, it has been explained the
demand of corporate culture which often implied and defined in proper manner. For example-
the manager, owner of start-up enterprise will focus on the culture of enterprise and contributing
to set a proper ethics, values and practices (Gouvea, Kapelianis and Vora, 2021). For business
growth and development, enterprise culture can play an important consideration and achieve
desirable success. A company with developing a positive culture which may increase the
employee’s commitment and productivity. However, it may inhibit an enterprise growth and

create a healthy enterprise culture so that it easily attracts stakeholders. In this way, it dealing
with enterprise in the positive manner.
Creativity and innovation- the creativity involves using various imagination that helps to
develop a new ideas, assumptions. It is something that need to produce an innovate idea and
implementing in business level. This kind of phenomena can lead to the progress and growth of
enterprise (Zhang and et.al., 2021). Without any doubt, the growth of enterprise is depending on
the creativity and innovation because it helps to expand business across the global world.
Creativity and innovation comes up the well-run enterprises that have always been considered as
success path of organisation. Some kind of necessary stimulation have been followed by
creativity and exploring the new thing. Initially, it is unknown for enterprise and difficult to lead
the best results or outcomes (LIU, HU and KANG, 2021). Before implementing innovative idea
in the business level, it is important to identify the productivity of the enterprise. It is helping to
encourage staff member to think about the necessary resources. It helps to explore new area for
considering the innovation (Juliana and et.al., 2021). In another way, it is defined as key aspect
in terms of cost effective enterprise solutions. On the other hand, creativity can enhance the
overall performance of organisation. Generally, it improves the process of technique of solving
problems or issues. It does not matter if it is taking or implementing an innovative strategy. It is
always go beyond the competition level. Creative problem solving provides high level of
business success and striving to achieve best results or outcomes.
Creativity and innovation plays an important role in the organisations because it provide the
right direction to enhance the business capability or ability. If an enterprise cannot be used
creativity & innovative, when they would follow same kind of traditional patterns in terms of
marketing, promotion, goods & services (Gouvea, Kapelianis and Vora, 2021). Therefore, it has
been defined that creativity is becoming a crucial part for enterprise, especially when the
competitive market is completely dependent on the innovation, it breaking the modern
technology. Apart from that, focuses on the collaboration which will be developing a creative
mind and showing an ability push the level of creative business approach. It supports to convert
into reality based. Once, an enterprise brain is able to think about the certain factors, developing
the possibilities of business expansion, which are endless. In current scenario, companies are
established their branches and considered the needs of creativity at business success (LIU, HU
and KANG, 2021). It is only factor that influence employees and have gained more opportunity

to find a specific channels. In the workplace, the creative ideas, and innovative approaches can
comes from anywhere- from customer, staff members and target groups. It bring a fresh feeling
and idea so that it can easily enhancing the level of business. That’s why, it is an essential aspect
to exchange the innovative idea and encouraged staff members by the organisation.
Relationship between Enterprise Culture, Creativity and Innovation
There is strong relationship exist among the enterprise culture, creativity and innovation.
Often it can be said that enterprise cultures have been determined as starting base that provides
platform in terms of performing creativity and innovation in business. The enterprise culture may
lead to foster the limit of organization in regards to performing innovation (Nguyen and Le,
2019). If enterprise culture has been adopted in effective manner that provides the opportunities
to employees to show their creativity and it helps in performing higher innovation in business
that further enables in experiencing higher profits. Innovation in business can be achieved in
strategic manner within performing creativity in effective manner. Enterprise culture enables
organization for adopting innovation culture. Innovation has been considered as the process of
creating something new and enterprise culture is all about developing and generating something
new in the business. therefore, there is strong link has been established among these attributes.
Creativity is the part of innovation itself as without creativity there would be no innovation can
be done (Stojcic, Hashi and Orlic, 2018). Thus, innovation is associated with creativity and
innovation is possible in enterprise culture.
Currently, concept of entrepreneurship has been expanded on a rapid note that encouraging
numerous businesses to perform the innovation and creativity within adopting enterprise culture.
In case, business does not adopts concept of creativity and innovation then it impacts business in
drastic manner as currently consumer are highly conscious about those businesses who performs
innovation (Yang, Nguyen and Le, 2018). Demand of consumers have bene increased on a rapid
note in context of innovations. Therefore, it has become important for business to perform
innovations. A culture of innovation is highly needed and it is possible only through establishing
enterprise culture. Thus, here it can be stated that in order to perform innovation, enterprise
culture is highly needed. Along with this, innovation can be supported through creativity. Thus,
Enterprise culture, creativity and innovation are linked to each other. All of the three attributes
has been performed together and cannot be separated.

Thus, enterprise culture, innovation and creativity are inseparable elements that needs to
be performed together. They cannot be performed on an individual note as they are linked to
each other. In order to assure the higher success to business in economy the major things need to
be done is adopting enterprise culture. However, only adopting enterprise culture is not enough
as innovations need to be performed on time and it is difficult to perform innovation without
creativity (Danish and et.al., 2019). Thus, in this manner the link has been established among
these elements. It is like a cycle that goes on a consistent form. Enterprise culture supports
innovation and creativity and afterwards innovation and creativity support enterprise culture. At
initial stage in business enterprise culture has been adopted that drives innovation in business
along with using creativity and when the business is well-established in market then innovation
and creativity increases the effectiveness of enterprise culture in business (Tian and et.al., 2018).
Hence, it can be said that there is effective relationship exist among enterprise culture,
innovation and creativity.
Contribution to social and economic progress
Enterprise culture, innovation and creativity is just not limited to enhancing the profitability
of business. It is wider in terms that contributes in social and economic progress as well. Social
progress is aligned with increasing the standard of living of the people whereas economic
progress in entitled within enhancing the effectiveness of economy (Klofsten and et.al., 2019).
Thus, concept of enterprise culture, innovation and creativity plays vital role in gaining social
and economic progress. When business makes numerous innovations within adopting creativity
then it makes aware to customers about various innovations that can be experienced by them.
Thus, it helps in increasing their standard of living and adds in increasing effectiveness of life
(Abu and et.al., 2019). For example: TESLA is one of the leading firm in automobile industry
that makes numerous innovations. Thus, organization makes innovation and introduces new cars
in market. When customer use such products that are associated with innovations it leads to
impact their standard of living as well. Thus, enterprise culture supports innovation and
creativity and it further supports social progress.
In context of economic progress in can be said that enterprise culture is providing large
number of benefits to the economy of country. When business adopts enterprise culture,
innovation and creativity then it leads to earn higher profit in business. thus, in this manner

business earn higher profit and paid high taxes amount that has been further used by government
for developing economy (Papa and et.al., 2018). Also, GDP of economy starts increasing when
business earns higher profit and GDP is one of the biggest indicator in regards to measuring
economic progress. It becomes possible due to enterprise culture, innovation and creativity in
business. This helps in expanding business and when the business starts to grow then it provides
benefits to people who are living in society and economy as well.
Issues related to unemployment has been solved by businesses who are using enterprise
culture, creativity and innovation. When business grows then it provides various opportunities of
employment to people (Vézina, Selma and Malo,2018). In this manner the issues related to
economy has been solved and within this job has been assured to people that enhances their
standard of living. Thus, it can be said that enterprise culture, creativity and innovation is the
base that act as strong support for economic and social progress within the pace where the
operations of business has been performed. If there would be no innovation has been made by
organization within using creativity then there would be no existence of enterprise culture. In
such situation, society does not get chance in terms of developing. When society does not
develop then it impacts the development of people who are living in society. Also, it further
impacts the economic development in country (Yun and et.al., 2020). As the success of business
determines the success of economy as GDP is based on the success rate of business. However,
success rate of business is further determined on the profitability rate and this can be increase
within adopting enterprise culture that enable business to perform various innovation within
using creativity.
CONCLUSION
From above discussion, it has been concluded that enterprise culture influencing the
innovation which helps to achieve desirable goals or objectives. It relates to the strategic tactics
and identify through process or technique of creativity. On the basis of analysis, it has been
gained more idea about the demand of creativity and innovation in the business perspectives. It
develops the best learning process in the organisation to achieve desired objectives. In this
documentation, It has been examined the concept of business culture, environment and
creativity, innovation. Analysing the concepts which plays an important role and contribution

social as well as economic progress. Based on the discussion, it has been analysed the social and
economic progress which contribute to capture the idea that measure the overall performance of
business.

REFERENCES
Books and Journals
Abu and et.al., 2019. Fintech: creative innovation for entrepreneurs.
Danish and et.al., 2019. Factors affecting “entrepreneurial culture”: the mediating role of
creativity. Journal of Innovation and Entrepreneurship. 8(1). pp.1-12.
Gouvea, R., Kapelianis, D. and Vora, G., 2021. The creative economy, innovation and
entrepreneurship: an empirical examination. Creative Industries Journal. 14(1). pp.23-62.
Juliana, N.O. and et.al., 2021. The impact of creativity and innovation on entrepreneurship
development: evidence from Nigeria. Open Journal of Business and Management. 9(4).
pp.1743-1770.
Klofsten and et.al., 2019. The entrepreneurial university as driver for economic growth and social
change-Key strategic challenges. Technological Forecasting and Social Change. 141.
pp.149-158.
LIU, S.M., HU, R. and KANG, T.W., 2021. The effects of absorptive capability and innovative
culture on innovation performance: Evidence from Chinese high-tech firms. The Journal
of Asian Finance, Economics and Business. 8(3). pp.1153-1162.
Nguyen, T.H. and Le, A.N.H., 2019. Promoting creativity and innovation: expected and
unexpected consequences. Asia Pacific Journal of Innovation and Entrepreneurship.
Papa and et.al., 2018. Social media as tool for facilitating knowledge creation and innovation in
small and medium enterprises. Baltic Journal of Management.
Stojcic, N., Hashi, I. and Orlic, E., 2018. Creativity, innovation effectiveness and productive
efficiency in the UK. European Journal of Innovation Management.
Tian and et.al., 2018. How does culture influence innovation? A systematic literature
review. Management Decision.
Vézina, M., Selma, M.B. and Malo, M.C., 2018. Exploring the social innovation process in a
large market based social enterprise: A dynamic capabilities approach. Management
Decision.
Yang, Z., Nguyen, V.T. and Le, P.B., 2018. Knowledge sharing serves as a mediator between
collaborative culture and innovation capability: an empirical research. Journal of Business &
Industrial Marketing.
Yun and et.al., 2020. The culture for open innovation dynamics. Sustainability. 12(12). p.5076.

Zhang, Q. and et.al., 2021. Future Work Self and Employee Creativity: The Mediating Role of
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