Enterprise and Entrepreneurship: A Business Plan for a Beverage Company

Enterprise and
Entrepreneurship

Table of Content.
EXECUTIVE SUMMARY.............................................................................................................1
MAIN BODY...................................................................................................................................1
The New Business Concept/Business Model..............................................................................1
Management Team’s Entrepreneurial Expertise. ........................................................................3
Market and Competitive Industry Analyses................................................................................6
Marketing Strategy for the new business venture........................................................................7
Business Sales and Operations Strategy......................................................................................8
Business Financial Strategy and Risks........................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

EXECUTIVE SUMMARY
Entrepreneurship is the activity of establishing a business entity and leading it to a
successful one by fulling the needs of the market and creating a new level of satisfaction value
among the consumers. Enterprise is the business entity that is being established and operated in
the process of entrepreneurship. Whereas Entrepreneur is the person engaged in the
entrepreneurial process and responsible for all the operations that happen in the enterprise and its
results. A business enterprise needs a business plan for its daily basis maintenance and
achievement of objectives. It is a set of plans with including all the basic information of the
company such as – its goals, availability of resources and marketing practises. The PepsiCo
company is founded by Caleb Bradham and the headquarter is in North Carolina, United States.
The business plan for the report is for a company that is being established to deal in the
beverage industry whose main products are cold drinks. The target market of the company are
not specific but generally the youth or young people consume the related drinks and are in
budget so every income class the lower, middle and higher one are targeted by the company.
There are many other companies in the market that deal in the same industry and some of the
main competitors for the company is Coca cola. The problem is how the company will be able to
gain a strong position in the market where there are already many companies dealing in the
industry.
MAIN BODY
The New Business Concept/Business Model
The PepsiCo company has introduced the new commodity “EVOLVE” which is one of
the nutritious drink and is ready to drink product. This particular drink is available in three
different flavours which is Hazelnut, vanilla and caramel. The drink helps in improving the
immune system of the individual as it is one of the energy drink and conatins zinc as well as
vitamin C which is beneficial to the human body.
The vision of the organisation is to provide the customer with unique products and work
in favour of environment as this will lead the company to gain more profitability. It will also help
the company to gain competitive advantage in the competitive market. The organisation wants to
achieve the success for the long term and wants to leave a positive impact in the economy.
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The mission of the organisation is to provide tasty, affordable and quality food and
beverages in an effort to give the healthy breakfast and evening snacks to the people. The
PepsiCo company is committed to invest for the customers, organisation and the community
where they run their business enterprise with the purpose to build good brand image so that they
can survive for the long term.
In a light to fill the gap of market, the firm has developed the plant which is based on
protein drink for the consumers. This commodity assists the individual to have strong immune
systems. This product is developed by the organisation in order to give something unique and
different products to the consumer which also increases the energy to stay active. The SMART
model helps the organisation to show the objectives of business which is mentioned below:
SMART objectives
 Specific: The PepsiCo company give consumer with delicious food with some beverages
which are complementary. This leads the organisation to expand their business and
therefore, company has also introduced the new commodity which assists the customers
to enhance their immune system.
 Measurable: The company has predicted to obtain the objective of firm by 2030.
 Achievable: The company can wish to have rise in profit by 35% due to new product as
they have also established a new protein based plant.
 Realistic: This product consits of vitamins and other healthy ingredients which are good
for the customers and it is very popular for the muscle milk brand.
 Timely: By the 2025 the firm's product will have development and they can also achieve
maximum profit by 35%. This can lead the company to accomplish the objective
successfully.
Business Model
The new product “EVOLVE” is established by the PepsiCo company. This respective
commodity can be utilised by any age group as this is one of the energy drink which assists
individual in enhacing the immune system. The organisation have good brand image in the
market but after launching this product it is leading in the market (Watts, 2018). Moreover, their
protein based healthy product will help them to gain success in the target marketplace. The
product possesses the vegan protein shake, product consists of eco-friendly packaging and the
green urban spaces. The sustainability is taken into the consideration by the organisation as it
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