Enterprise and Entrepreneurship: Generating a Business Idea

This presentation covers the process of generating a business idea in enterprise and entrepreneurship. It includes motivation for choice of business, feasibility studies conducted, details of the product/service to be offered, potential market opportunities, attractiveness of the industry, and vision for the business.

Enterprise and
Entrepreneurship

 INTRODUCTION
 TASK
 Motivation for choice of business
 The process you went through to generate this business idea
 Feasibility studies conducted
 Details of the product/service to be offered
 Potential market opportunities
 Attractiveness of the industry
 Vision for your business
 CONCLUSION
 REFERENCES
Table of Contents

INTRODUCTION
Enterprise is known as the identifying the new
opportunities of the business as well as taking
more perks from it in according to accomplish the
goals and objectives. In addition to it,
entrepreneur is a person that start business with
possessing a innovative and unique thought in
order to as well as taking several steps to convert
the thought into the reality by taking several risk.

Motivation for choice of business
 Idea of business: Energy Booster venture
belongs to the Food and Beverage sector
which offers energy drink to the
consumers.
 Solving an issue: Usually entrepreneur
forms a business with the unique thought
and ideas who is more capable to resolve in
type of difficulty of the consumers in the
market place.

The process to generate the business idea
There are several sources which assist the
businessman in order to generate creative as well
as innovative idea that is more sustainable for them
as it will give them an edge over their competitors
(Hassan, 2020).
 Focus groups
 Brainstorming
 Internet research
 Mind mapping

Feasibility studies conducted
The thought of the launching a business by introducing the good which is the energy drink with
containing the caffeine in it.
STP:
 Segmentation: Segmentation is known as the method of dividing whole market into the smaller area
on the basis of their attributes, features and wants.
 Targeting: This is the method of concentrating on the particular segmentation in order to sell services
as well products
 Positioning: Management of the Energy Booster manages their brawny brand reputation in the mind
of the consumers by offering quality goods at the reasonable rates.

Details of the product/service to be offered
 Services or product of Energy Booster –
Management offers caffeine energy drink
which is helpful in providing instant energy
to the people.
 Demographic of product: Management of
the Energy Booster target consumers that are
of the age 16 to 40 as well as people that are
more into sports or any physical activity

Potential market opportunities
Opportunities of business: Opportunities in
business refers to the combination of the
several favourable conditions which
enhances the demand, need of the new
services, business or the product in the
market area (Lee, and Kelly, 2019).

PESTLE analysis
 Political factor
 Economic factor
 Social factor
 Technological factor
 Legal factor
 Environmental factor

4 P’s Marketing Mix
 Product
 Price
 Place
 Promotion

Attractiveness of the industry
Porter’s 5 forces
 Rivalry within industry
 Bargaining power of buyers
 Bargaining power of suppliers
 Threat of new entrants
 Threat of substitute products

Vision for business
Vision of the Energy Booster is to keep their
quality, standards and manages the brawny
leadership establishing a energy drink in
market by providing more better services as
well. Firm need to make effectual culture of
the business by executing the activities and
offering training to the workers (Ramsgaard,
2018).

CONCLUSION
From the above report it has been concluded that entrepreneurship is known as the
method of starting a venture in the market. An entrepreneur analyses all the
possibilities and attain data from several authentic sources in order to make a creative
idea for the business.

REFERENCES
 Ramsgaard, M.B., 2018. Experiential learning philosophies of enterprise and
entrepreneurship education. In Experiential learning for entrepreneurship (pp. 3-18).
Palgrave Macmillan, Cham.
 Hardie, B., Highfield, C. and Lee, K., 2022. Attitudes and values of teachers and leaders
towards entrepreneurship education. Research Papers in Education, pp.1-25.
 Mei, W. and Symaco, L., 2022. University-wide entrepreneurship education in China’s
higher education institutions: issues and challenges. Studies in Higher Education, 47(1),
pp.177-193.