Enterprise and Entrepreneurship: A Business Idea for Herbal Energy Drink

This presentation on Enterprise and Entrepreneurship discusses the process of generating a business idea for an herbal energy drink, including feasibility studies conducted, potential market opportunities, and industry attractiveness. It also covers the vision for the business and concludes with a list of references.

Enterprise and
Entrepreneurship

Table of content
 INTRODUCTION
 Motivation for choice of business
 The process you went through to generate this business idea
 Feasibility studies conducted
 Details of the product/service to be offered
 Potential market opportunities
 Attractiveness of the industry
 Vision for your business
 CONCLUSION
 REFERENCES

INTRODUCTION
Enterprise is termed as identifying of new
managerial opportunities and take benefits of them in
respect to accomplish the targets of making
profitability. Entrepreneur is a respective person who
starts management with have original and creative
thoughts and take several sections to change views
into reality by taking several risk.

Motivation for choice of business
 Concept of business - Energy Booster is linked with
food and beverage sector that offers herbal energy
drink to their consumers.
 Solving a problem – Enterpriser develop
management with original thoughts and framework
that is capable to resolve present issues of
consumers in marketplace.

The process you went through to generate
this business idea
 Focus groups
 Brainstorming
 Internet research
 Mind mapping

Feasibility studies conducted
STP:
 Segmentation
 Targeting
 Positioning

Details of the product/service to be offered
 Product or service of Energy Booster - Energy
Booster management offers herbal drink products
that have lower caffeine and sugar that raise
instant energy.
 Demographic of product - Energy Booster
targeted consumers are young individuals at the
age between 17 to 40. It targeted both female and
male audience.

Potential market opportunities
Opportunities of business – Opportunities are termed
as the section of diverse favourable issues that create
requirements, demands of new goods, facilities and
management in marketplace.

Continue…
7 P’s Marketing Mix
 Product
 Price
 Place
 Promotion
 People
 Process
 Physical evidence

Continue…
PESTLE analysis
 Political factor
 Economic factor
 Social factor
 Technological factor
 Legal factor
 Environmental factor

Attractiveness of the industry
Porter’s 5 forces
 Rivalry within industry
 Bargaining power of buyers
 bargaining power of suppliers
 Threat of new entrants
 Threat of substitute products

Vision for your business
Vision of Energy Booster is to managing their
values and managing effective leadership position in
energy drink market by offering primary facilities to
consumers.

CONCLUSION
From the above mentioned report it has been concluded that, entrepreneurship is
termed as the procedure of initiating new management in marketplace. Enterpriser
measure each and every possibilities and hold data from diverse resources to produce
creative thoughts for developing management.

REFERENCES
 Alina, V., Florin, C. and Nicoleta-Claudia, M., 2021. The Impact of Good Governance on Entrepreneurship in
Terms of Sustainable Development. In Contemporary Issues in Social Science. Emerald Publishing Limited.
 Alkhatib, K., and et.al., 2021. Impact factors affecting entrepreneurial intention of Jordanian private universities
students: a mediation analysis of perception toward entrepreneurship. In Sustainable and Energy Efficient
Computing Paradigms for Society (pp. 53-65). Springer, Cham.
 Audretsch, D.B., 2021. Have we oversold the Silicon Valley model of entrepreneurship?. Small Business
Economics, 56(2), pp.849-856.
 Callander, A. and Cummings, M.E., 2021. Liminal spaces: A review of the art in entrepreneurship and the
entrepreneurship in art. Small Business Economics, 57(2), pp.739-754.