Enterprise and Entrepreneurship - Study Material and Solved Assignments

This presentation covers various aspects of Enterprise and Entrepreneurship, including identifying target customers, evaluating funding sources, and analyzing competitors. It also provides information on different organizational structures and management information systems required to control the business effectively.

Enterprise and
Entrepreneurship

Table of content
 INTRODUCTION
 Your proposed future business
 Identifying your target customers on B2C
 Competitors
 Skill analysis
 Evaluating and selecting suitable sources of funding to grow the business opportunity
 Various types of organization and management information system required to control the business effectively
 Vision for your business ideas
 CONCLUSIONS
 REFERENCES

INTRODUCTION
Enterprise refers to small business and organization and in this type of
structure whole activities of various departments and employees are easily handled
by management. Due running small business initially by the entrepreneur different
types of risk are easily risk are easily reduced for long time.

Your proposed future business
 Firstly, Introduced wide range of unique food
products in front of customers according to the analysis
of current culture and trend of UK.
 Secondly due to introducing of new food items restaurant
easily enhanced their portfolio for long time.
 Thirdly, in restaurant management must use
talented and effective workforce for managing the all
activities smoothly at the time of service.

Identifying your target customers on B2C
For targeting the customer in effective manner
management used the STP analysis which are described
below.
 Segmentation
 Targeting
 Positioning

Competitors
 Hindustan Unilever – It is a multinational consumer goods company and their products are
popular between the public.
 Nestle – It is a multinational consumer goods organization which is headquartered in
Switzerland and this company is mostly dealing with beverage and food products.

Skill analysis
 Risk taking skills
 Creativity skills
 Innovative skills

Evaluating and selecting suitable sources
of funding to grow the business opportunity
 Angel investor
 Bank loan
After analysing above information the bank loan is
suggested to entrepreneur or small business enterprise
because due to small business the payment is easily
repay to bank in time.

Variable cost per unit & Break Even point
Variable cost per unit = Total variable cost / Number of units
Year 1
= 500000 + 600000 = 1100000
1100000 / 50000 = 22
Year 2
= 550000 + 600000 = 1150000
1150000 / 70000 = 16.42
Break Even point = Fixed Expenses / Sales - Variable cost
Year 1
= 750000 / 50 – 22 = 750000 / 28 = $ 26785
Year 2
= 750000 / 50 – 16.42 = 750000 / 33.58 = $ 22334
It is essential for the organisation to earn $ 26785 in year 1 and $ 22334 in year 2 in order to covering its expenses.

Various types of organization and management
information system required to control the business
effectively
 Sole trader
 Partnership
 Limited liability company
After the analysis of these organizational structures partnership is
suggested to Temptation restaurant for running their departmental
and service activities effectively
 Management information system – It refers to the study of
technology, people, relationships and organization.

Vision for your business ideas
The main vision of Temptation restaurant is to establish effective
infrastructure and brand name in market . This company also has the fantastic future
in food industry because in the aspect of fast food young and child generations has
the wonderful passion in UK and other countries.

CONCLUSIONS
After the analysis of above information it is concluded that entrepreneur
played the major role in business for managing the whole activities and employees
systematically. The major benefit of entrepreneur is that he need very less financial
support for start a new business.

REFERENCES
• Lang, R. and Fink, M., 2019. Rural social entrepreneurship: The role of social capital
within and across institutional levels. Journal of Rural Studies, 70. pp.155-168.
• Wennecke, C.W., Jacobsen, R.B. and Ren, C., 2019. Motivations for Indigenous island
entrepreneurship: Entrepreneurs and behavioral economics in Greenland. Island Studies
Journal, 14(2). pp.43-60.
• Ni, H. and Ye, Y., 2018. Entrepreneurship education matters: exploring secondary
vocational school students’ entrepreneurial intention in China. The Asia-Pacific Education
Researcher, 27(5). pp.409-418.
• Shahverdi, M., Ismail, K. and Qureshi, M., 2018. The effect of perceived barriers on social
entrepreneurship intention in Malaysian universities: The moderating role of
education. Management Science Letters, 8(5) pp.341-352.