Challenges Faced by Family Entertainment Industry in Implementing Virtual Reality Concept in UK England

This report discusses the challenges faced by the family entertainment industry in implementing virtual reality concept in UK England. It also provides solutions and opportunities for implementing VR in West Midlands.

Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Implementation of Virtual Reality concept in UK England .......................................................1
Challenges that are Faced by Family Entertainment Industry.....................................................2
Innovations in Concept................................................................................................................5
Solutions for Company to Implement VR in West Midland.......................................................5
Describe about the Current growth challenges faced by “Desolenator” Firm. ...........................1
Discuss about the key international consideration for implementation of digital innovation in
the overseas. ...............................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Innovation is important for all industries and with time it becomes more important for the
success of various business organization. There are different industries which are using
innovation to improve their business in international market. This report is providing the brief of
challenges that are faced by family entertainment industry in West Midlands in England. Various
opportunities will be identified that can be utilised in entertainment industry in order to deliver
greater message to the consumers (Sherman and Craig, 2018). Various technical solutions will be
provided in the report to overcome the issues of family entertainment industry. The digital or real
innovations that can be involved in these solutions will be explained in the report. Impact of
these solutions will be stated on the company along with considering a digital start up company
to implement changes as per the innovative solution that are preposed.
MAIN BODY
Implementation of Virtual Reality concept in UK England
The Concept of virtual reality is very innovative and creative to make people aware of
environmental sustainability and get involved in the activities which help them to make positive
change in environment. This concept is highly effective for country like United Kingdom. There
are various advantage of Virtual Reality that can help government to make people aware of
environmental sustainability and waste management. In United kingdom there are various places
that can be used for this concept of virtual reality (Glegg and Levac, 2018). For example places
that are centre of attraction for local people and tourists can be used in this development process.
This also will be cost effective for government and Family entertainment industry. For example
fun parks and theme parks can be used for this concept. In this process large size pen structure
like dome or enclosed structure can be used to implement set up for virtual reality. These process
of implementation of virtual reality concept also can be improved by adding physical concept
create positive impact on people. There is also possibility to implement Augmented Reality in
the process to make the experience of people more real and heart touching. In the
implementation of Augmented reality concept real location like theme parks, biological parks
and historical sites can be used. This can help the company to make experience of people more
real which is effective enough to create positive impact on people related to protection of
environment and provide them knowledge about what is impact of human activity on future
1

world (Davies, Crohn and Treadgold, 2019). This will help the people understand why this is
important for them to keep their actions and habits good for environment and wild life.
Challenges that are Faced by Family Entertainment Industry
The role of digital technology is huge in various business sector and it is helping them in
creating various ideas that can help them to provide better services to their consumers to make
their business more effective and profitable. Virtual Reality is a digital concept that is used by
entertainment and electronics industry to provide better digital virtual experience to people. It
can be explained as computer generated simulation which is three dimensional (Maimone,
Georgiou and Kollin, 2017). In this process various electronics gadgets that are consists of
sensors which are used to create virtual reality experience. This technology can be used by
various family entertainment industry to make people aware of the impact of various things on
environment in order to make them more cautious about environment and its sustainability.
Currently there are various challenges are faced by the family entertainment industry in
West Midland. There are many companies are their which are providing different type of
facilities to the people related to the entertainment. These places in West Midland are- West
Midland safari and Leisure Park, Dudley Zoo, Kenilworth Castle, Monkey Forest, Hatton
Adventure World, Bournville Treasure trail Hunt, The Falconry Centre, Stourbridge, Forge Mill
Farm Sandwell, Birmingham Wildlife Conservation park, Stourport- on – Severn, Kingsbury
Water Park, Alton Tower, Black Country Living Museum and Cadbury World. These are some
of the most famous locations that are good entertainment hubs for people. There are different
challenges are faced by this industry in current time due to various factors (Fogarty, McCormick
and El-Tawil, 2017). Some of main challenges that are faced by the family entertainment
industry are -
2

Technological factor, cultural and social factor, economic factor and legal factors. Family
entertainment industry is majorly facing various issues in current time which are affecting their
business.
Technological Challenges
This is major challenge for the family entertainment industry because technology has
changed the life style of people (Makransky, Terkildsen and Mayer, 2019). Digital technology is
affecting the daily routine of the people and making them addict of the technology and taking
them apart from the natural and real world experience. People are more comfortable in virtual
world. So they do not show interest in these places that can provide them real experience to
them. There are some other issues that are associated with digital technology. For example in this
industry role of technology is very low and this less involvement of technology is affecting its
popularity among people who lives far form location of these places. For example the online
booking and promotion done by these organizational is limited to certain level. That's why
people do not know more about thee places (Riecke, LaViola Jr and Kruijff, 2018). Less use of
technology affects the business of these places like family entertainment organization. Apart
from these the major challenge that is faced by family entertainment industry is related to buy
technology to implement concept of Virtual Reality in vast level. For implementation of VR
technology in practice they have to make major changes in their current technology.
Social and Cultural Challenges
These issues are related to the regular lifestyle of people and their culture. Cultural and
social factors are more crucial for thee industry. Daily routine of people moves around
technology and they are not interested in physical activities that can provide more education and
experience to them. Changes in education and role of digital technology is drastically changed in
current time. Some times engaged schedule of people do not provide them opportunity to visit
places like amusement parks and fun parks (Laszlo and Zhexembayeva, 2017). Parents are also
too much focused on the education of the children so it is also reduces the interest of people in
places like these. The limited culture is also big concern in this case. This is how lifestyle of
people is major challenge for Family entertainment industry. As VR technology is implemented
on certain locations so this will be difficult for them to attract people to these locations because
of their life style and fdaily routine.
Environmental Issues
3

There are some issues are related to the environment which are affecting this industry
majorly. These issues are related to the environment protection and sustainability and
accessibility, location and transportation issues. Sustainability of environment is major issue for
this industry (Clayton and Radcliffe, 2018). This is important for them to consider the
sustainability measure in order to keep environment safe and unaffected of human activities. The
location of these biological parks and zoo is far from cities and this is difficult to reach to the
places like these. This is how environment issues are also challenging for this industry. This is
also difficult for the company which is implementing VR in location like biological park. This is
difficult because this is not possible to capture detailed information of location like forest and
amusement parks.
Legal Factors
There are some legal issues and challenges are faced by family entertainment industry.
These challenges are associated to environment protection acts, safety and security act and wild
life protection acts (Baland, Bardhan and Bowles, eds., 2018). These legislations are limiting the
operations of this industry. Due to these legislations reach of people to these locations is less as
compared to other places. The health and safety act the business of family entertainment industry
is limited. This is major issue for organization to collect information of the particular location
without affecting of violating legislations.
That is how various challenges are faced by family entertainment industry in
implementing Virtual Reality concept to make people informed about impact of plastic on future.
Specific Problem
There are some problems in implementing Virtual Reality concept in England are-
The cost of virtual reality equipments is too high and process of research in this field is also
costly. This major economic issue with concept of Virtual Reality. This is important for concept
of Virtual Reality to possess high quality knowledge of surrounding to create better simulation
that can help to avoid lacking of information (Ioannou and Serafeim, 2017). High detailed
information can improve the experience of user. This is difficult for companied to gather real
time data to create better simulation. There are also some health concerns are associated with us
of Virtual Reality gear. For example long duration use of VR gear can cause Blurred vision,
nausea, headache and Queasiness. These are some major problems that are need to be addressed
in the implementation process of Virtual Reality.
4

Opportunities with Virtual Reality
The opportunities that are associated with Virtual Reality are too high and very effective
in different sector. It can be used at various places to provide practical knowledge to the people.
It can be used for different purposes because it consists of high flexibility. Virtual Reality can be
used to deliver education and knowledge to the people about environment, pollution and
sustainability (Montabon, Pagell and Wu, 2016). This technology can effectively help them to
stay aware of these issues. For example there various simulations can be used in Virtual Reality
to encourage and motivate people in order to take positive impact by using visual content.
Innovations in Concept
There are different issues can be faced by the digital organization in creating digital
simulation of real world. The major problem that is associated with this is related to collecting
detail in real time information to create more real simulation. This issue can be solved by
implementing concept of Augmented Reality in process to use the real world data along with
simulation data to to create simulation that can use real time data to reduce the need of reality
time information in the simulation process. To avoid the danger of the falling and collapsing with
things also can be reduced by AR process also large size closed places also can be used to
provide real experience to the user (Grey and Tarascon, 2017). To avoid the cost of VR gear
more sensors and Artificial intelligence can be used. This can help to create better experience
with reduced cost.
Solutions for Company to Implement VR in West Midland
There are different solutions are possible for Virtual reality. There are certain issues with
virtual reality are need to be considered for solution. There are two types of solutions are
possible in this case to implement in the large scale where huge size of data is required to
provide better experience to the user. Two technologies that are user in simulation process are
Virtual Technology and other one is Augmented reality (Michelon, Patten and Romi, 2019).
These both are effective to implement for the idea which is about making people aware of
potential impact of human activity and encourage to take positive action to reduce the activities
which are not good for environment. The issues that are related to information base can be
reduced by using mixed reality. Mixed Reality can help the issue related to real time information
collection to make simulation more detailed and realistic.
5

Describe about the Current growth challenges faced by “Desolenator” Firm.
Virtual reality is a based on the technology that mainly refers to the emulation perceived and
processed by brain to ensure that people easily identifying information about environment.
Desolenator is UK based start-up organization that always designed new technology products. it
produces high quality of drinking water (Queisner, Pratschke and Sauer, 2019). In this way, it
can be identified that uses sustainable solution in area of complexity. The start-up firm has
decided to develop virtual reality product and provide better services related sustainability
development in global market. There are some common issues generated in terms of growth and
development in marketplace.
 Lack of familiarity: As per survey, it has found that there are less customers familiar
about the virtual reality even most of people not fewer this concept. In this way, it has
faced the problem of organization (Nicholson, Nielsen and Sahay, 2019). Virtual reality
adoption is an important concept of Desolenator firm that needed to understand where
how attracts more people towards services.
 Fragmentation in technology: There are large number of tracking, content technologies
and other type of input with have no common standards. As per industry perspectives,
most of content created restriction in particular devices and other type of conversion
through alternative hardware (Heitmann, Pahl-Wostl and Engel, 2019). it might be
proved costly. On the other hand, the organization faced limited distribution content and
development become expensive. The lack of standard always increased issues or
challenges for next years until virtual reality head set comes in marketplace.
 Issues of user experience: The different type of current generation virtual reality headset
launch in marketplace. it has resolved the unique user experience out of different
approaches in virtual technology (Nicholson, Nielsen and Sahay, 2019). As per market
trends, there are users not much knowledge that being experience of virtual reality in
their own homes while more than half have not an appropriate experience. Another issue
when VR head set become extra cost charges.
 Design Interface: it is the biggest barrier in adoption of immersive technology that faced
by Desolenator which always focused on the new technology and provide aware about
sustainable environment (Turel, Cheung and Trenz, 2019). Sometimes, customer has
faced problem due to 3-dimensional interfaced so that only few people understand their
1

design skill. The primary goal is to provide good experience of customer and organise
session but it may face challenges in growth and development.
 High competition level: Despite the user-experience limited while increasing smartphone.
It is becoming more convenient and familiar for people. It has already covered the large
marketplace and also spread or maintain their strong position in global marketplace
(García, Hernández and Kranzlmüller, 2019).
In this way, Desolenator Firm have faced the different problem where how to improve awareness
among people. A handheld smartphone can deliver the good experience but it will improve
inconvenient move in forwards (Queisner, Pratschke and Sauer, 2019). Sometimes, it had found
that users are not located their phones. At that time, it has arisen hopes for growing in
marketplace.
Discuss about the key international consideration for implementation of digital innovation in the
overseas.
Digital revolution has rapidly increased their demand in global world whereas Desolenator
start-up firm is perceived and developed digital innovation. It meant a shift from conventional of
business operations that added by new advance technology. Nowadays, every aspects of business
is to use different tool and platform for running business in smoothly (Kamolov, Artemova and
Berezko, 2019). The digital transformation has been changed the role of industry while serves
better quality of services to customers. As Above discussion, it has found that Desolenator use
virtual reality technology which helpful for providing the current issue related sustainability in
business environment and improve awareness among people.
In context of international consideration for implementation of digital innovation through
virtual reality while changed the view of business. It easily adopts or change their decision as per
demand of people. There are some common key considerations in context of digital innovation.
 The competitiveness: Desolenator firm that enter into the market through digital
transformation that compete in every second. The new generation of people who have
concerned about virtual reality and improve their knowledge related sustainability
development. In this way, the organization need to be delivered the real time interaction
towards environment problem and issues (Coulson, Datta and Sugawara, 2019). In this
way, people directly engaged with innovating tool for updating and innovating with
respect to competition.
2

 Improve avenues: Since transformation of Desolenator business into the digital space
which has no longer for business that should start and utilise overall benefits through
digital innovation in terms of virtual reality (Scott, Sullivan and Staib, 2019). In
additional, Virtual reality provide services that can made to ensure that there are no such
barriers in business as well as client. Desolenator firm can be improved the business
services and also collaborations with digital innovation such as Virtual reality to increase
business avenue (Coulson, Datta and Sugawara, 2019).
 The increased reach: Even through increases competition level by transformation of
digital technology while Desolenator take an advantage through virtual reality to reach
targeted audience. In the marketplace, it is very interactive concept which always attracts
more people while person access seen (Nicholson, Nielsen and Sahay, 2019). In this way,
organization has putting innovation and ensure that business is forefront for achieving
profitability and productivity in global marketplace.
In this way, it concluded that these are different key considerations applicable in start-up
business that help for increasing awareness in other nations. In today’s world, it can be
determined that there is not business bigger and smaller when they can implement virtual reality
in aspects of digital innovation (Nicholson, Nielsen and Sahay, 2019). It starts with business to
push their content and shows interactive ways to people. “Desolenator” Firm is likely at every
stage to understand concept of new technologies that’s why, they are flexible to adopt innovative
things and digital core of organization to operate business from one country to another.
CONCLUSION
This report is concluding the information of Virtual Reality that can be used in the West
Midland in order to make people aware of environment and its sustainability. There is different
type of data has been provide that is related to the implementation of Virtual Reality in England
to improve the awareness of people. Various issues and challenges associated with Virtual
Reality in England has been evaluated in the process. On the basis of various problems specific
solutions has been provided. Some suggestion also has been made to reduce the technical and
physical issues with virtual reality.
3

REFERENCES
Books and Journals
Baland, J.M., Bardhan, P. and Bowles, S. eds., 2018. Inequality, cooperation, and environmental
sustainability. Princeton University Press.
Clayton, T. and Radcliffe, N., 2018. Sustainability: a systems approach. Routledge.
Coulson, D.G., Datta, S. and Sugawara, M., 2019. Local Implementation of International
Baccalaureate in the Japanese Secondary School System: How Good Practice Is
Positively Impacting Education Provision. In Handbook of Research on Curriculum
Reform Initiatives in English Education (pp. 36-51). IGI Global.
Davies, A.G., Crohn, N.J. and Treadgold, L.A., 2019. Can virtual reality really be used within
the lecture theatre?. BMJ Simulation and Technology Enhanced Learning. 5(4). pp.234-
235.
Fogarty, J., McCormick, J. and El-Tawil, S., 2017. Improving student understanding of complex
spatial arrangements with virtual reality. Journal of Professional Issues in Engineering
Education and Practice. 144(2). p.04017013.
García-Hernández, R.J. and Kranzlmüller, D., 2019. NOMAD VR: Multiplatform virtual reality
viewer for chemistry simulations. Computer Physics Communications. 237. pp.230-237.
Glegg, S.M.N. and Levac, D.E., 2018. Barriers, facilitators and interventions to support virtual
reality implementation in rehabilitation: a scoping review. PM&R. 10(11). pp.1237-1251.
Grey, C.P. and Tarascon, J.M., 2017. Sustainability and in situ monitoring in battery
development. Nature materials. 16(1). p.45.
Heitmann, F., Pahl-Wostl, C. and Engel, S., 2019. Requirements Based Design of Environmental
System of Systems: Development and Application of a Nexus Design
Framework. Sustainability. 11(12).p.3464.
Ioannou, I. and Serafeim, G., 2017. The consequences of mandatory corporate sustainability
reporting. Harvard Business School research working paper. (11-100).
Kamolov, S.G., Artemova, P.V. and Berezko, V.E., 2019. Shaping the Systems of Digital Public
Governance of the Digital Economy in Russia and Abroad. In Ubiquitous Computing and
the Internet of Things: Prerequisites for the Development of ICT (pp. 435-442). Springer,
Cham.
Laszlo, C. and Zhexembayeva, N., 2017. Embedded sustainability. In Embedded Sustainability
(pp. 116-140). Routledge.
Maimone, A., Georgiou, A. and Kollin, J.S., 2017. Holographic near-eye displays for virtual and
augmented reality. ACM Transactions on Graphics (TOG). 36(4). p.85.
Makransky, G., Terkildsen, T.S. and Mayer, R.E., 2019. Adding immersive virtual reality to a
science lab simulation causes more presence but less learning. Learning and Instruction.
60. pp.225-236.
Michelon, G., Patten, D.M. and Romi, A.M., 2019. Creating legitimacy for sustainability
assurance practices: evidence from sustainability restatements. European Accounting
Review. 28(2). pp.395-422.
Montabon, F., Pagell, M. and Wu, Z., 2016. Making sustainability sustainable. Journal of Supply
Chain Management. 52(2). pp.11-27.
Nicholson, B., Nielsen, P. and Sahay, S., 2019, May. Exploring Tensions of Global Public Good
Platforms for Development: The Case of DHIS2. In International Conference on Social
Implications of Computers in Developing Countries (pp. 207-217). Springer, Cham.
Queisner, M., Pratschke, J. and Sauer, I.M., 2019. Response to Comment on “Mixed Reality in
4

Visceral Surgery: Development of a Suitable Workflow and Evaluation of Intraoperative
Usecases”. Annals of surgery. 269(4). pp.e54-e55.
Riecke, B.E., LaViola Jr, J.J. and Kruijff, E., 2018, August. 3D user interfaces for virtual reality
and games: 3D selection, manipulation, and spatial navigation. In ACM SIGGRAPH 2018
Courses (p. 13). ACM.
Scott, I.A., Sullivan, C. and Staib, A., 2019. Going digital: a checklist in preparing for hospital-
wide electronic medical record implementation and digital transformation. Australian
Health Review. 43(3). pp.302-313.
Sherman, W.R. and Craig, A.B., 2018. Understanding virtual reality: Interface, application, and
design. Morgan Kaufmann.
Turel, O., Cheung, C. and Trenz, M., 2019. The Digitization of the Individual
(DOTI). Information Systems Journal, Special Issue Editorial.
5