Volograms Company: Bringing Reality Capture to Everyone

Running head: VOLOGRAMS COMPANY
Volograms Company
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VOLOGRAMS COMPANY
1
Volograms Company:
The Volograms is a technological start-up of which the main mission is bringing
reality capture to everyone in the world. According to this organization the virtual reality and
the augmented reality are the technologies which will redefine the interacting way of the
humans with the digital media with the world. However, to make this campaign successful
more ways are required for capturing the real world content appropriate for the AR and the
VR technologies which will be helpful blurring the lines between real and virtual. Depending
on that the main vision of this organization is creating their own content for AR and the VR
that can be visualised through any of the VR or the AR headset, smartphone or other
platforms which utilises the this technology. To reach most of the current customers in the
AR and VR industry the Volograms Company is aiming to develop some innovative type of
market approach. Here the main problem is that the implemented innovative way need to
reach most of the other organizations which are working on the AR and VR products rather
than the current segment of the customers. Creating an innovative way of approach to the AR
and VR technologies is challenging in this case as the peoples are mainly not interested in
this technology (Billinghurst, Clark and Lee 2015). The peoples are not showing interest in
this technology as the cost of this products is very much high which actually one of the most
important barrier. Regarding the cost, app development cost for the suitable AR and VR
technologies is also very much high. In the aspects of the VR technologies these are not
convenient at all while using (Sherman and Craig 2018). This is another problem in this
segment. Though the AR technologies are widely available in the current market still the
manufacturers are not opting to use this technology due to the increased market competition.
If the manufactures implement this technology now then it will definitely increase overall
cost of the smartphone and due to this factor the smartphone will not remain at competitive
pricing at all.