E-Commerce and Digital Business

This assignment delves into the profound impact of e-commerce and digital technologies on contemporary business. It examines how these advancements have transformed business models, influenced consumer behavior, and driven significant industry disruptions. The analysis encompasses various aspects, including online shopping experiences, social media's role in marketing, big data analytics, and the challenges posed by cybersecurity and digital distractions.

Running head: ENTERPRISE SYSTEM
Enterprise System
Name of the Student
Name of the University
Author note

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Executive summery
This report consists of a brief study about the business requirements and the business driver of an
electronic wearable monitoring device company named Mental Health Electronics (MHE). The
main reason of this study is to develop an ERP system for MHE so as face the current
challenges. The main aim of developing this ERP system is to make a centralised database as
MHE is having a large IT infrastructure. Discussion of the suitable software that is to be used for
this purpose has also been done on this report along with the benefits of MHE. Digital disruption
is discussed on this report for the purpose of understanding the effects on MHE. Lastly the report
concludes with the discussion about the future benefits of MHE by comparing it with the study
made on this report.

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Table of Contents
Introduction:....................................................................................................................................4
Scope:..............................................................................................................................................4
Audience:.........................................................................................................................................4
Project background:.........................................................................................................................5
Discussion:.......................................................................................................................................6
A. Analysing of the current situation of MHE Operations..............................................................6
A.1 Identification of Business Requirements and Drivers of MHE............................................6
A.1.1 Business Requirements with Details..............................................................................6
A.1.2 Business Drivers with Details........................................................................................8
A.2 Linking requirements to ERP functionalities......................................................................10
B. Selection of software’s:.............................................................................................................14
B.1.1 Definition:........................................................................................................................14
B.1.2 Software to be used:.........................................................................................................16
B.1.3 Rich picture:.....................................................................................................................16
C. foundation for the business values and digital transformation:................................................17
C.1 Digital disruption:...............................................................................................................17
C.2.1 Disadvantages of digital disruption:................................................................................17
C.2.2 Advantages of digital disruption:.....................................................................................17
C.3.1 Ways to avoid consequences of digital disruption:..........................................................18

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C.3.2 Competitive differentiation:.............................................................................................18
C3.3 Future growth:...................................................................................................................19
Conclusion:....................................................................................................................................19
References:....................................................................................................................................20

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Introduction:
This report briefs about the need for developing a new ERP system for Mental Health
Electronics Ltd (MHE). The main aim of the report is to discuss about the various business
requirements and the divers required for the business. the study also contains suggestions for the
Board of Directors of MHE about the deployment of a new ERP system so as to attain more
business and for the purpose of creating more competitive advantage. The report also suggests
the suitable software that can be used for the deployment of the new ERP solution. Along with
all this the report is also discussing about the digital disruption along with its advantages and
disadvantages relating to MHE.
Scope:
After analysing the business requirements and the business drivers a suggestion has been
made regarding the new ERP system that can be implemented for the purpose of better managing
the processes of MHE. Along with this suggestion a new software is also recommended for MHE
for the purpose of developing the new ERP system. After the suggestion of the software the
digital disruption has been explained. Along with the description of the digital disruption the
discussion is also done about the advantages and the disadvantages that MHE is going to have
from digital disruption. The report also consists of certain ways in which MHE can improve their
performance in cases of digital disruption, competitive differentiation and what are things they
need to do for the propose of development in the future.
Audience:
The report mainly aims at presenting the requirement of MHE in front of the Board of
Directors. The requirements include the increased mobility of the managers, staffs, clients and

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the competitors along with the need for an effective and efficient waay for the purpose of
supporting, managing and taking advantage of the new network opportunities. They also need to
focus on the use of the network to improve the design of their products and create a collaborative
marketing strategy. The main aim of the report is to develop a new ERP system and present it to
the board of directors to make them understand the recent problems and act accordingly at a
faster rate to take the market shares and have a competitive advantage.
Project background:
Mental Health Electronics (MHE) is a manufacturer of electronic wearable monitoring
devices for the hospitals and the retail outputs. This company is situated in the Melbourne but it
has units in different parts of the world. Because of the presence of a large number of IT systems
the company is planning for the development of a new ERP system so as to centralise all their
data and for standard operation of all its units. The another reason for the need of the ERP
system is they want to consolidate their all financial statements and to look at the sales of the
products by its different units. They are also planning of creating a new online store so as to
promote and sale their product much easily. They are facing few challenges like the lack of
flexibility and scalability in the IT system for the purpose of supporting its growth. They are also
aiming at customer satisfaction that delivering the products in right time, right place and at
appropriate price. The company also has the facility of replacing the damaged products and
different parts. The main reason for developing an online store is to promote the products of the
company without traveling to trade fairs in different parts of the world. With the increase in the
competition in the business market the need of ERP solution is also increasing. The management
of the business has also understood the increased need for the adaptation of new technologies. As
the company is a hyper connected customer centric business it is lacking in interactions with the

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customers. The main drawback of the company is it is very slow in adapting the changes. The
need for emerging business drivers and requirements has also been considered by the
management of MHE. The first priority of MHE should be workforce engagement. With the
increase in the mobility of different employees of the organisation has created a huge network of
mobile information and expertise. The company has also realise that they have to take advantage
of the network opportunities along with supporting and managing the network opportunities in
an effective and efficient way.
Discussion:
A. Analysing of the current situation of MHE Operations
A.1 Identification of Business Requirements and Drivers of MHE
A.1.1 Business Requirements with Details
Identified item Type Description
Online stores Business requirement The first requirement is the
development of a new online
store. The main aim of
developing a new online store
is to target the right audience.
The most essential support
that it will provide to the
customers is that they won’t
have to visit the retail stores
to purchase the health
product. They can buy the
product from the MHE
anytime and from anywhere
(Wu 2013). MHE can provide
better deals to the customers

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who are purchasing the
product online. By the setup
of online shop, the company
can understand the demand
for the products. This will
help in attracting more
customers toward company
thereby increasing the
number of customers as well.
On-time delivery Business requirement MHE have to provide the
product in time that is they
have to deliver the product to
the customer in time (Luo Ba
and Zhang 2012). Rather than
this they should also aim at
delivering the products before
the time of delivery so that
they can satisfy the customers
more and meet the new
demands of the other
customers.
Customer satisfaction Business requirement The company should at
customer satisfaction (Chen
and Teng 2013). Better
delivery service can be very
much helpful in gaining
customer satisfaction (Wang
et al. 2012). They can provide
gifts to the customers for
attracting more customers.
The company should aim at
providing the items at or
before the time of delivery.
Delivery of items before the
due date can help the
company reach out to the
other customers more rapidly.
Loyalty to customer Business requirement Delivering the precise
description of the product in
the online sites. Confusions

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should be avoided by clearly
outlining the specifications of
the services and the products.
The company should also
clear out the return policy to
its customers (Rose et al.
2012). Proper guidelines also
need to be provided. The
company should aim at
collecting reviews and should
have a fast response system.
MHE should make sure that
there is no hidden charges
associated with the purchase
of the products.
Value Added reseller Business requirement The company aims at
customising the value added
resellers by the application of
the resellers logo at the
assembly (McAfee
Brynjolfsson and Davenport
2012). This is the process by
which the company can add
features or services to the
existing products that they are
manufacturing. They want to
add the resellers logo to their
product for the purpose of
providing a better view and
better service to the
customers (Cooper et al.
2014).
A.1.2 Business Drivers with Details
Identified item Type Description

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Training to staffs and Sales
representatives
Business driver The company aims at
providing training to all its
staffs for the purpose of
providing better service to the
customers. The sale
representatives act as one of
the efficient business driver.
Training to both new as well
as old sale representative is
required for the purpose of
better representing their
product.
New production units Business driver Collection of the sources
from different locations like
US or New Zealand rather
than only importing sources
from certain locations. This
can favour the manufacturing
units of MHE situated near
the source providing units.
This leads to easy availability
of the parts, subassemblies
and different parts of the
products (Argote 2012).

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Customer involvement in
production
Business driver The involvement of the
customers in the production
of the new electronic gadgets.
Previously there was no direct
influence of the customers on
the product or how the
product functioned. So this is
an essential requirement for
including the customers so as
to take their precious
concepts and make new
designs so as to make the
product give a better
performance (Dadfar Brege
and Sarah Ebadzadeh
Semnani 2013).
Data segregation Business driver Helps in better management
of the data and easy
availability of the required
information’s.
A.2 Linking requirements to ERP functionalities
Identified
item
Specificatio
n
Business
process
supporting
the drivers
and the
requiremen
ts
Type of data of
information
required for
completion
ERP
functionality
Justificatio
n
Online Business Developing A new online Details of the The stock

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store requirement a new online
store
store is to be
created for the
purpose of
making the
products
available to
customers much
faster(Fernie and
Sparks 2014).
warehouse and
better
productivity.
can be
maintained
according to
the needs of
the
customers.
On time
delivery
Business
requirement
To increase
company
reputation
The on time
delivery of the
product can help
in attracting more
customers.
Increased
demand of the
products and
better
availability and
faster receiving
of the
product(Richa
2012).
On time
delivery can
help the
company to
increase the
number of
customers
along with
that they
can also
increase the
productivity
of the
products
according to
the
demands.
Customer
satisfaction
Business
requirement
Taking
customer
feedback
To develop trust
in the minds of
the
customers(Pappa
s et al. 2014).
Increased
customer
satisfaction
By fast
response to
the
customers
feedback
can help in
increased
trust
amongst the
customers.
Loyalty to
customers
Business
requirement
Providing of
proper
Provide proper
information to
More sales and
increased
Clearing out
all the

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information the customers
and making them
trust MHE
customers important
issues to the
customers
along with
providing
every
information
’s in a
single site.
Value
added
reseller
Business
driver
Adding
value added
reseller by
customising
and adding
the brand
logo of the
reseller
Better
performance by
the resellers and
increasing the
reputation of the
company(Raysm
an and Brown
2017).
Increased
reputation of
the company
The
reputation
of the
company
increases by
better
productivity
and better
distribution
of the
products.
Provide
training
Business
driver
Training is
provided to
the staffs
and the sales
executives.
Better
representation of
the products to
the customers
Increased sales
of the products
If the
executives
are able to
represent
the products
then the sale
of the
products
can also
increase.
New
production
units
Business
driver
Easy
availability
of the
products
Increased rate of
delivery by the
easy access to the
products.
Better
availability of
products to the
customers
The
availability
of the
products
becomes
high
enabling to
meet the

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high
demands of
the
customers
Source
collection
Business
driver
To import
source from
different
locations
Better and easy
productivity
Increased sales
and meeting
the demands of
the customers
along with easy
productivity.
The sources
needed for
producing
the products
are
imported
from certain
locations by
setting up
new source
collection
units in
different
locations
can help in
better
productivity
of the
products.
Involveme
nt of the
customers
Business
driver
To involve
the
customers in
the process
of
production
Better products
in the future
Meeting the
demands of the
customers and
provide
products
according to
the needs of the
customers(Siga
la 2012).
The
involvement
of the
customers
that is
taking the
customers
perspective
for the
production
of new
products
can help in
meeting the
demands of
the

14ENTERPRISE SYSTEM
customers.
B. Selection of software’s:
B.1.1 Definition:
SAP business Suite 4 SAP HANA: SAP HANA plays a vital role in consuming the data
from a virtual source by the end users. SAP HANA also helps in analysing the data situated in
the memory database according to the real time. SAP HANA helps in providing the required
information to the peoples responsible for taking care of the patient (Färber et al. 2012). This
helps the care givers to determine the level of care they need to provide to the patients. The
innovations in the projects that are built on the SAP HANA platform provides training sessions
using optimal technology, few sample codes, small financial sponsorships or additional
marketing opportunities. SAP HANA can help in analysing which in turn helps to achieve a
better progress in the improvement of the health conditions. The SAP HANA will help in
delivering analysis and make a better decision which are based on the big data so as to move
onto the next level. The cost containment also improves by the use of SAP. The human resources
are optimized along with this. SAP HANA is a platform where the SAP allows its customers to
run the SAP business (Färber et al. 2012).
SAP ECC 6.0 is the latest version of the SAP which helps in providing end-to-end
software support in a business. End-to-end user means that it provides software support to the
sales, finance, manufacture, human resource and distribution of the products. SAP ECC 6
provides the facility of seamless integration of data across different modules (Oseni et al. 2014).
This means that in cases of any information generated by the sales and distribution unit is
available automatically which in terms can be used by the peoples working with the financial

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related parts of the company. This can also favour the company to know about the prices of the
product and deal with the problems related to the price of the products. Being the latest and
advanced SAP ECC 6 provides support in planning the programs which is totally computerised.
With the growth of the business the SAP ECC6 also grows. This are responsible for providing
accurate reports related to the performance of the MHE. A better picture of the company is
presented as all the operations are collected together like the increased efficiency, better
management and decreased redundancy (Wei and Ma 2014).
SAGE X3 includes the integrated functionality of the financial management, sales,
customer services, distribution, inventory and manufacturing. This can be configured according
to the requirements. This is designed for the purpose of supporting the global organisations with
a multiple company, sites and different languages along with different currencies and laws
(Lezoche et al. 2012). The presence of the customizable add-on tools helps in extending the
capabilities of the software. SAGE X3 helps in faster performance of the core business processes
as well. The software adapts itself according to the requirements of the MHE along with the roles
and preferences of the company. The international and domestic business of the company are
provided with a functionality of ready to use. The ability of SAGE X3 to adapt according to the
operations of the MHE along with the evolved IT infrastructure of the company helps in reduced
loss of data and functions (Yahia Aubry and Panetto 2012).
Oracle cloud accelerator helps MHE to provide free credits. It also provides MHE a
world-class mentoring and also provides advices. To state of art technology provided also helps
the company a lot. Besides this it also provides a co working space to MHE. The company MHE
can also get access to the customers of the oracle along with the partners of the oracle. MHE can
also get an access to the investor present in the oracle (Chen et al. 2014).

16ENTERPRISE SYSTEM
B.1.2 Software to be used:
Sage x3 is the best software required for the development of the new ERP system. By the
integrated management of the financial, procurement, warehousing, marketing, sales and
customer services the supply chain will get accelerated along with this the cycle time also speeds
up by the flexible management of the production processes. The risk is also reduced by the
extensive traceability of the materials and the resources required for the product. The compliance
is also ensured by the real-time management of the inter-company movements, the transactions
that are international and many more in a single cohesive global system. Besides this it also helps
in the monitoring of the performances and the costs over the whole business.
B.1.3 Rich picture:
Source: Rich picture created by author.

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C. foundation for the business values and digital transformation:
C.1 Digital disruption:
Digital disruption refers to the changes that occurs when the new digital technologies and
the business models affects the recent values of the existing products and the services
(McQuivey 2013). The example of digital disruption was done by Amazon. They disrupted the
media and the entertainment industries by changing the way of monetisation by the advertiser
and the way of access by the user. Another example is the receiving of the incoming signal from
the broadcasting television shows by the CBS, NBC and ABC networks of United States are not
able to charge for the advertisements as they used to charge when only three of them were
present. It is necessary for today’s television network to employ a multichannel approach for the
purpose of monitoring the products of entertainment.
C.2.1 Disadvantages of digital disruption:
Digital disruption can be very much disadvantageous if MHE is not able to adapt itself
according to the changes in the technology. Digital disruption can be very much devastating as
the company is working with the old technologies. The welcoming of the new prices by the
customer may not happen (McCoy 2013). the competition with the other company’s increases.
The speed in communication will decrease.
C.2.2 Advantages of digital disruption:
With advancement of the new technologies the MHE can be more advantageous if they
are able to adapt the changes. This means if the company is able to adapt the new technologies
then it can facilitate the customers along with the company. The comprehensive data can help the
business with the insights that are essential for enabling the company to take an advantage of the
situation so as to reduce the risk (Hirt and Willmott 2014).

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C.3.1 Ways to avoid consequences of digital disruption:
Digital disruption can be very much advantageous as well as disadvantageous here are
some of the ways by which MHE can avoid digital disruption:
1. The company should challenge the changes. The company should think of adopting new
technologies so as to run according to the current trend. The company should think of the
benefits of digital disruption.
2. MHE must increase the communication.
3. MHE must look into the sides of the customers and establish a good communication and take
feedback from the customer.
4. MHE should make continuous enquiry about the new technologies they are going to adopt.
They must judge the after effects of adapting the new technology.
5. MHE must think globally. All the technologies may not require to be changed.
C.3.2 Competitive differentiation:
Competitive differentiation refers to the fact of providing a marketing strategy so as to
differentiate a product of the business from other similar products on the market. MHE can
provide more offers to its customers in the online purchase. Beside this it can provide additional
features in the delivery system than other companies like fast delivery, fast customer response
and many more. The company should aim at better customer satisfaction like the replacement of
damaged products as soon as possible and many more.

19ENTERPRISE SYSTEM
C3.3 Future growth:
With the developed ERP system and adopting the required business requirements and the
drivers the future development of the company is unavoidable. The ERP system will greatly
enhance the performance of the company. The customer base of the company will also increase
by providing better service and products. The promotion of the products is also favoured by the
adaptation of the business drivers and the requirements. The existing problems are mitigated as
well.
Conclusion:
The report helps to conclude that by adopting the above discussed requirements and the
new drivers the company MHE can earn a lot of benefits. The benefits not only include the profit
but also the running of the business by adapting to the new technologies and the new software’s.
If the company follows proper rules and procedures, then it can easily overcome the situation of
digital disruption as well. If MHE is unable to adapt itself according to the new technologies,
then it can prove to be very much devastating in the future. Online processes that can be
introduces in the sales and the training process can greatly help in improving the infrastructure of
the company as well. the drivers and the requirements helps in creating an ERP for the business.

20ENTERPRISE SYSTEM
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