Enterprise Transformations: Kweichow Moutai

Running head: ENTERPRISE TRANSFORMATIONS
Enterprise Transformations: Kweichow Moutai
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1Enterprise TransformationsENTERPRISE TRANSFORMATIONS
Overview
This report depicts the crucial necessity of implementing enterprise transformation in
different companies for measurable commercial revenue and competitive advantages. Enterprise
Transformation is referred to as the change that takes place in the large companies for delivering
better consumer expertise (Proper and Lankhorst 2014). The current consumers are expecting
tremendously high personalized products as well as services to be delivered faster than before.
In order to identify the significant enterprise transformation the company that has been
nominated is Kweichow Moutai. The anticipation needs companies to make distinctive
revolutionize in the way they may operate. An enterprise Transformation will implement
successfully with the help of typical innovation projects and many advanced approaches. A
composition in terms of strategic management, value management and transformational IT
management approaches in Kweichow Moutai are elaborated in this report.
1. Strategic management
Due to lack of advanced technology the operational and functional activities of the
company was suffering as a result they were losing their traditional buyers. The total
breakthrough of the global luxury market totaled a $218 Billion for Kweichow Moutai. In total
$104 Billion of Chinese luxury consumption has been reached by the company. After analyzing
the detail internal and external environment of the company it has been found that, the company
is required to establish as a luxury brand with the help of mix strategic marketing approach
(Colloff et al. 2016). Different marketing analysis methods such as SWOT analysis and 4P
marketing mix are applied for this company. In order to project the marketing mix strategy the

2Enterprise TransformationsENTERPRISE TRANSFORMATIONS
theory of 4P is also needed. The factors of marketing mix are products, place, price and
promotion. The details of the strategic marketing are elaborated in the below section:
Product: Kweichow Moutai is a beverage (wine) supplying company that is currently
focused on delivering quality products to their consumers (Birasnav 2014). The products of
Kweichow Moutai should be developed by extracting the marketing points, professional
packaging refinements with specifications and abandon all the low end products.
Place: Kweichow Moutai requires strict control over the selling channel through
choosing only those agents who are enough strong, good reputation etc (Zhang et al. 2015).
Besides this, proper co-operation along with the hotels and agent with a direct selling are helpful
for the economic success of the company.
Price: Exorbitant price is required to be set, differential price setting; relative stable price
setting are the basic components should have to be considered Kweichow Moutai for gaining
competitive advantages and structured measurable commercial revenue (Zimmermann et al.
2015). It is analyzed that high margin profit revenue is contributed by high price and luxury
products. Relative price setting can form fixed luxury impression for the consumers by
delivering satisfactory service to the consumers.
Promotion: Not only development of new products in terms price and quality but also
needful promotional activities are required by the company to be considered to gain commercial
revenue.