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MKT4007 Entrepreneur Research Project Registration of proposed research subject Name: Student number: I am undertaking a Proposed subject To have the research on the Tesco PLC emerging business growth opportunities thorough the market development. Justification for your selection of company/brand/tool: The justification of the selection of the Chic for Choice, as the company have the excessive level of competition being faced in the market with it score competitors. (Ismail, 2017). The company have the increasingly forgoing is the online markets for the people have the fresh level of the market. So, this have been considered as important for the company to have the proper level of evaluation regarding the strategies of the company through have proper situation, external and internal analysis in order to have the preparation of the risk assessment Outline analytical framework to be used: Pestle Swot Porter’s five forces Ansoff matrix Expected list of data sources: Wood, S., Wrigley, N. and Coe, N.M., 2017. Capital discipline and financial market relations in retail globalization: insights from the case of Tesco plc. Journal of Economic Geography, 17(1), pp.31-57. Ismail, I.N., 2017. The Roles of Corporate Governance and its Influances on Risk and Performance: Tesco Plc. Johnson, S and et.al.,2018. Tesco Bank Wellbeing Case Study. In WELL-BEING (pp. 179-188). Palgrave Macmillan, Cham. Primary or desk research:
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This research is based on primary research. Outline timeframe (Gantt chart) to completion: Activity1st week 2nd week 3rd week 4th week 5th week 6th week 7th week 8th week 9th week 10th week 11 Week 12 Introducti on Aim and objectives Project manageme nt plan Research methodolo gy Data Collection Data Analysis Conclusio n & Recomme ndation Submissio n