Entrepreneur Research Project

Entrepreneur Research
project

Contents
Organisational Situation Analysis...............................................................................................3
Pest analysis.................................................................................................................................3
SWOT..........................................................................................................................................3
Porter five forces..........................................................................................................................4
Growth Strategies........................................................................................................................4
Risk Assessment..........................................................................................................................5
REFERENCES................................................................................................................................6

Introduction
COVID 19 pandemic have the serious level of effect of the global fashion industry’s as the
government have the closing down the manufacturing though the closing of stores an event
cancellations in the spreading the virus. The fashion industry has the creating of the dynamic and
unpredictable environments by facing the challenges in the consumer demands. This report will
help in the proper analysing the proper Chic by Choice situations along with external marketing
analysis and growth strategy.
Organisational Situation Analysis
Pest analysis
The external analysis of the report will have the inclusion of the political, economic,
technological, environmental and the legal factors that affect This sector will have the proper
discussion of the Brexits and COVID along with marketing mix which will make the significant
impacts on the various strategies which is being developed by the company in order to have
expansion in European countries (Wood, Wrigley and Coe, 2017).
Political – the political situation the company have the creating the opportunity of preparing the
addition requirement of the proper involving pattern which is necessity for the development of
the company. This have creating the aspiration for development after COVID 19 and Brexit.
Economic – The company is having recession due to the Brexit and COVID 19. The company is
trying to have expansion in online marketing aspects as most of the options are fashionable,
depending on the person’s tastes.
Social - The country social environment has the benefits in the globalizations as the growth of
the business to have the predicted in the rising the company profit in perfect manner. the
company is creating the market opportunity by manufacturing the mask.
Technological - This will have the proper discussion of the demographic and psychological
segmentation of the customer by effecting targeting and position strategies in the significant way.
Online shopping is new segment.
SWOT
Strength Weakness
The online marketing has the allowing them to
reaches to have the large audiences and
potential customers reach more brand to sale.
The impact of the recession due to COVID 19
and long term impacts of Brexit on the
company.
3