Strategic Management Plan - Assignment

Running head: STRATEGIC MANAGEMENT PLAN
Strategic Management Plan (Assignment 1)
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1STRATEGIC MANAGEMENT PLAN
Executive Summary
This report intends to study the external as well as the internal environment of the company
John Lewis. To analyze the internal and external environments the PEST and SWOT analysis
frameworks have been used. Finally, the report will conclude with an analysis of the
competitive environment of the company through the framework of Porter’s Five Forces
model.

2STRATEGIC MANAGEMENT PLAN
Table of Contents
Introduction................................................................................................................................3
PEST Analysis...........................................................................................................................4
SWOT Analysis.........................................................................................................................5
Porter’s Five Forces model........................................................................................................6
Level of competition..............................................................................................................6
Threat of Substitutes..............................................................................................................7
Threat of New Entrants..........................................................................................................7
Bargaining Power of Buyers..................................................................................................7
Bargaining Power of Suppliers..............................................................................................8
Conclusion..................................................................................................................................8
References..................................................................................................................................9

3STRATEGIC MANAGEMENT PLAN
Introduction
The internal as well as the external environments form an important part of any
business organization or company. It is often seen that the internal environment can be
controlled by the company or by the business organization concerned. However, the external
environment is beyond the control of the company or the business organization. This report
intends to study the internal as well as the external environment which affect the business of
John Lewis Ltd. in the UK.
John Lewis Ltd., founded in the year 1864 and maintained by “John Lewis
Partnership”, is a “chain of high-end department stores operating throughout the United
Kingdom”1. The tag line of the company is "Never Knowingly Undersold"2. The company
has its business in England, Scotland and Wales and in the year 2008 was officially
proclaimed by “Her Majesty the Queen” as "suppliers of haberdashery and household
goods"3. The annual sales data of the company are provided by the below given figure-
1 'John Lewis | Ipads, Tvs, Furniture, Fashion & More' (John Lewis, 2018) <https://www.johnlewis.com/>
accessed 15 March
2 'John Lewis | Ipads, Tvs, Furniture, Fashion & More' (John Lewis, 2018) <https://www.johnlewis.com/>
accessed 15 March
3 'John Lewis | Ipads, Tvs, Furniture, Fashion & More' (John Lewis, 2018) <https://www.johnlewis.com/>
accessed 15 March