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Business Concept Assignment Solved

   

Added on  2021-02-20

7 Pages1769 Words33 Views
ENTREPRENEUR

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................11. Business concept description..................................................................................................12. Lean Canvas............................................................................................................................23. Marketing Research ...............................................................................................................34. Basic Financial Projection.......................................................................................................35. Evaluation of the feasibility of the business concept..............................................................4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5

INTRODUCTIONEntrepreneur is an individual with ideas who invests and operates business taking higherfinancial risks as compared to others. The Happy Bean Lounge (HBL) is planning to be locatedin Cart Gap beach of South East England to serve the customer's with it's delighted beveragesand eatables. Report will explain business idea of introducing Happy Bean Lounge.Furthermore, it will apply lean canvas model in context to business. financial projection ofbusiness will be presented in this study(Mavianti, 2019).TASK1. Business concept descriptionPotential business idea is the concept that an entrepreneur develop and by using the ideasand ability converted into monetary profit terms. The main objective of a potential business ideais to be innovative and unique.The business as defined in the following project will be modern coffee shop namedHAPPY BEANS LOUNGEBusiness ideaThe concept of business is to attract the youth for hang out purposes as they havedesigned their entire lounge on theme based concept. The coffee house will display a great viewof nature and will play country songs all the time for its customer's to fell relaxed. It would havea homely feeling at the time of visit. Happy Beans Lounge plans to serve food in eco friendlyutensils like recycled boxes and glasses and expect appreciation from the consumers.Mission - The Happy Beans Lounge aims to serve variety of coffees at times to everyone andhelp its customer's to feel relaxed by crating a homely environment(Vuković, Prvulović, andUrošević, 2018).Objective - Maintain high quality beverages, ensure friendly environment, offer discount atregular intervals and many such other attractive offers.Products and services - The lounge aims to serve White Chocolate Syrups, Caramel Sauces,Energy Drinks, Fresh Baked Goods, etc. to keep its customer's refreshing.Target Consumers - The targeted customers of the lounge will be the students as they are fond ofsuch a type of environment(Gochhait, and et.al., 2018). 1

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