Lean Start-Up: Barbecue Truck Treats Business Plan

Assessment

Contents
Contents...........................................................................................................................................2
INTRODUCTION TO LEAN START-UP.....................................................................................1
OBJECTIVES OF BUSINESS........................................................................................................1
VALUE CREATION: CUSTOMER VALUE PROPOSITION CANVAS MINIMUM VIABLE
PRODUCT.......................................................................................................................................2
Value Capture: ‘Lean’ Business Model Canvas..............................................................................4
Detailed Development Plan.............................................................................................................5
Future developments, competitor moves, changes in customer needs............................................8
CONCLUSION................................................................................................................................8
APPENDIX....................................................................................................................................11

INTRODUCTION TO LEAN START-UP
Lean Start-up is described to a methodology to establish a venture and products with
objective of shorten development cycles addition to rapidly discovering when proposed idea is
viable (Hwang and Shin, 2019). It is attained with the help of adopting combination of
hypothesis driven experimentation addition to iterative product releases. It majority focuses on
customer- related information like churn rate, product popularity and many more. Under this,
entrepreneurs identify problem and then develops a viable product that allows them to introduce
it to potential customers. Similarly, entrepreneurial development can be referred as enhancement
of knowledge and skills of entrepreneur through various classroom coaching and training. It aids
new ventures to achieve their goals, improve business and nation's economy effectively as well
as effectively. It focuses on encouraging innovative practices in order to evaluate growth
potential of an enterprise. For the assessment, a business idea is “Barbecue Truck Treats” that is
lean start up established for providing variant dishes on vehicle to wider population of UK. Lean
features of the business idea is that it understands demand of people for variant food and
beverages, emphasises on metrics and permit entrepreneur for developing products that are based
on desires of market.
The assessment highlights information about lean startup, business objectives for first
three operational years and Value Proposition Canvas Diagram. It also entails Lean Business
Model Canvas Diagram, detailed development plan and evaluation of plan on the basis of certain
factors. At last, it includes a summary demonstrating reasons for business profitable, value
creating lean and many more.
OBJECTIVES OF BUSINESS
Barbecue Truck Treats is a business idea established to provide variant dishes to wider
popular of different areas of UK. It aims to provide variant of dishes and beverages at pocket
friendly prices. Target customers may select from wider range of beverages and dishes with its
menu including most of cuisines that they think of. Purpose of such business idea is to offer
variant food and drink items with safer and healthier alternatives to street food. For first three
years of operations, objectives of Barbecue Truck Treats are underneath:
 To offer affordable dishes and beverages in the city at pocket friendly prices.
 To satisfy needs of wider audience for variant food items.
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