Entrepreneurial Business Planning Linfox Logistics

Running head: ENTREPRENEURIAL BUSINESS PLANNING
Entrepreneurial Business Planning (Linfox Logistics)
Name of the University:
Name of the Student:
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Executive Summary
Entrepreneurship is all about running and starting ones’ own business. Before operating or
starting a new business, the entrepreneurs need to research the viability of those businesses
and also develop a strategy in order to execute the business. However, the steps for
performing these are often similar, regardless of the venture, but the specific areas or issues
for investigation generally depends upon the business type as well as the industry it is in. The
report will discuss about a venture and how it managed to become one of the leading
businesses in the modern world. The report throws light on a well established entrepreneur
Lindsay Fox and his business Linfox Logistics, its interaction with the ecosystem,
opportunities and execution of the entrepreneurship, how the venture progressed as compared
to the theories and other factors.

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Table of Contents
Introduction................................................................................................................................3
Interaction of the Venture with its Ecosystem...........................................................................3
Entrepreneurial Opportunities of the Venture............................................................................4
Growth of the Venture as compared to the Theories.................................................................5
Value Creation by the Venture...................................................................................................5
Growth Strategies adopted by the Venture................................................................................6
Probable harvest initiatives of the Venture................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................9

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Introduction
The entrepreneurial course offers the students with several opportunities and a broad
range of topics essential for leading the entrepreneurial ventures, including idea generation,
raising capitals, marketing strategies, feasibility analysis and others. In the words of Drucker
(2014), Entrepreneurship is all about ambiguity, failure, risk as well as success. It is just
about embracing it and learning from it. The purpose of the report is to throw light on a well
established entrepreneur Lindsay Fox and his business Linfox Logistics. The report will
throw light on the interaction of the venture with its ecosystem, opportunities and execution
of the entrepreneurship and how the venture progressed as compared to the theories. In
addition to this, the report highlights the critical evaluation of the entrepreneurial finance, law
and marketing of the venture. Lastly, it will discuss about the growth strategies being adopted
by the venture and the possible harvest initiatives of the venture.
Interaction of the Venture with its Ecosystem
In the year 1956, Lindsay Fox, the founder of Linfox Logistics started with a single
truck in Melbourne, a city of Australia. Over the decades, several new businesses have grown
through mergers and acquisitions like Mayne Logistics, Provincial Freight lines and FCL
Interstate Transport Services as well as some forming joint ventures like BevChain with the
Lion Nathan and operating in the resources sector with Agility Logistics (Linfox.com, 2018).
In modern days, the venture of Linfox Logistics has grown to a huge extent with more than
five thousand trucks and it is a part of broader Fox Group, which includes the following;
 Linfoc Property Group.
 Linfox Armaguard.
 Linfox Airports.

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 Fox Classic Car Collection.
The company owns a large industrial property portfolio, with around half a share in
the business park, currency management outfit Armaguard and two airports. Lindsay Fox
owns this venture, which is now considered to be the biggest private logistics company of
Australia. The company has over five thousand trucks all across ten countries in the Asia
Pacific region. However, Fox is no longer involved into daily operations, leaving the
management to his son, who is now the executive chairman of the logistics venture and runs
the business (Mhsentrepreneurs.com, 2018).
Entrepreneurial Opportunities of the Venture
Linfox Logistics delivers service excellence as well as adaptable supply chain
solutions all across Asia Pacific. The venture is currently seeking for several opportunities of
interests from the Aboriginal and Torres Strait Islander section, wishing to be regarded as the
Linfox Ready Programs. The venture invites the expressions of the interests for permanent
roles of driving. The company has offered more than 23,000 employees with jobs in more
than ten countries working with technologies and the state of art equipments (Linfox.com,
2018). Moreover, Linfox Logistics has helped in shaping the future of the employees in their
development, innovation team and strategies.
In addition to the job opportunities, the company also offers its employees with
training and induction facilities, which have helped the business, succeed to a huge extent.
According to the company’s mission and vision, when they drive the professional
development for their employees, they drive the ongoing success as well as growth of the
overall business (Brenkert, 2017). Moreover, a part of the Linfox Property Business,
Australian Automotive Research Centre (AARC) is the largest independently operated and
owned automotive testing facilities situated in the Anglesea, Victoria. AARC provides with

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an extensive range of vehicle and its component manufacturers, which accommodates
everything like passenger cars, mining equipments and others.
Growth of the Venture as compared to the Theories
The report throws light on the similarities as well as dissimilarities in the
entrepreneurial activities and other processes of the independent new ventures, in respect to
the Linfox Logistics venture. As per Abosede & Onakoya (2013), the theory of
entrepreneurship within the Linfox Company has emerged since the past decades and is given
various names. The most common theory of this sort of entrepreneurial activity is the
corporate entrepreneurship. Other theories like intra-preneurship, entrepreneurial
management, corporate venturing and internal corporate entrepreneurship also comes into
consideration. Along with all these concepts, the entrepreneurial activities undertaken by the
company is through venturing and innovative activities, leading to modern activities in the
established organizations.
In addition to this, Linfox Logistics see entrepreneurial and innovations activities as
one of the major ways for gaining as well as sustaining competitive advantages and strategic
renewal. Moreover, the company has also adopted theories and entrepreneurial concepts in
order to gain knowledge as well as experiences in order to develop the future revenue
systems. It has helped the company in gaining and enhancing the financial performances of
Linfox Logistics, increase their profitability as well as achieve higher growth in the domestic
as well as international market segments (Radović-Marković & Salamzadeh, 2012).
Value Creation by the Venture
Linfox Logistics creates high value and delivers service excellence as well as
adaptable supply chain solutions all across the Asia Pacific region. The company value their

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customers’ preferences and choices, building relationship since its inception. Moreover, the
company’s owner believes that if they do not look after each other, they cannot win. In
addition to this, together they find out solutions and do not take consumer relationships for
granted. The company always believes in doing the right thing and serving high value to the
consumers (Fayolle, 2013). They are transparent, ethical and honest in their interactions with
the consumers, colleagues, suppliers as well as the publics, which include external and
internal publics.
The company, in simpler terms, is true to their words. They always believe in doing
the right thing and creating values for the consumers. Moreover, they believe that each and
every consumer is equal and they treat each of them with utmost sincerity and respect. They
prefer working together as a single unit, in order to achieve their common goals or objectives.
They get the best results by upholding or consulting their mutual responsibilities, with others.
They trust their suppliers at the time of delivering items and products to its consumers
(Williams, Nadin & Rodgers, 2012).
Growth Strategies adopted by the Venture
There are several growth strategies adopted by the Linfox Logistics Company, which
has helped them succeed and progress, on the long run. The company is proud to support the
logistics requirements of Australia. Linfox Logistics has created new growth opportunities for
the whole business as well as their team. They prefer building consumer relationships and it
remains a part of their key business strategy and success. The new leaders in their business
bring about a mixture of experience as well as expertise in their roles. The growth strategies
adopted by the company has enabled in enhancing their opportunities and progress (Alvarez,
Audretsch & Link, 2016).

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Linfox Logistics is proud to support its logistics requirements of the country.
Moreover, it has helped in leading its employees’ way in training, innovation and safety and
also offers a huge range of opportunities as well as long term growth. This also includes
access to the world class training, work and life balance benefits and also career progression
opportunities. In addition to this, the growth opportunities provided by the company have
enabled the employees to balance their work as well as personal lives. These growth
strategies have assisted the company in enhancing their policies and improving them on the
long run (Parker, 2018).
Probable harvest initiatives of the Venture
The business of Linfox Logistics grew significantly and now it is one of the leading
logistics companies of Australia. The investments in their growth opportunities have helped
them in achieving the environmental goals, including more efficient vehicles that
complement their eco-driver training as well as route planning optimization. These elements
have helped improving the fuel efficiency of their transportation operations, significantly.
They are also investing on their greenhouse gas emissions rate and smarter usage of
electricity as well as warehouse designs standards in order to reduce their carbon footprint.
Their success in the environmental strategies has resulted from their commitment of the
Linfox employees (Linfox.com, 2018). Moreover, they are investing on their training as well
as technological systems for reducing the emissions and the employees’ dedication has
helped in achieving the desired results.
Conclusion
To conclude, Linfox Logistics is the largest privately owned logistics company of
Australia, which is expanding rapidly all throughout New Zealand and Asia. In modern days,
more than 24,000 people in around twelve countries are working all across the five industries

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of Fast Moving Consumer Goods (FMGC), Intermodal, Retail, Government and Defense and
Resource and Industrial units. The company is owned by the iconic Australian family and
more than two thirds of the growing team is totally based in the Asian region. Moreover, the
company works with the largest natural resource companies, two largest companies of
consumer goods and one of world’s largest retailers. The report throws light on the
entrepreneurial activities undertaken by the company and how it managed to provide its
consumers with excellent services. The team shares a common vision of delivering
excellence as well as adaptable supply chain as well as logistics solutions all across the Asia
Pacific region.

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References
Abosede, A. J., & Onakoya, A. B. (2013). Intellectual Entrepreneurship: Theories, Purpose
and Challenges. International Journal of Business Administration, 4(5), 30.
Alvarez, S. A., Audretsch, D., & Link, A. N. (2016). Advancing our understanding of theory
in entrepreneurship. Strategic Entrepreneurship Journal, 10(1), 3-4.
Brenkert, G. G. (2017). Entrepreneurship, ethics, and the good society.
In Entrepreneurship (pp. 85-128). Routledge.
Drucker, P. (2014). Innovation and entrepreneurship. Routledge.
Fayolle, A. (2013). Personal views on the future of entrepreneurship
education. Entrepreneurship & Regional Development, 25(7-8), 692-701.
Linfox.com. (2018). Retrieved 1 May 2018, from http://www.linfox.com/
Linfox.com. (2018). Retrieved 1 May 2018, from
http://www.linfox.com/news-and-media/publications/solutions-september-2013.pdf
Linfox.com. (2018). Retrieved May 2018, from http://www.linfox.com/about-us/history-of-
linfox-logistics.htm
Mhsentrepreneurs.com. (2018). Retrieved 1 May 2018, from
http://www.mhsentrepreneurs.com/oldboys/lindsayfox/
Parker, S. C. (2018). The economics of entrepreneurship. Cambridge University Press.
Radović-Marković, M., & Salamzadeh, A. (2012). The nature of entrepreneurship:
entrepreneurs and entrepreneurial activities. Contemporary research on organization
management and administration, 87-97.

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Williams, C. C., Nadin, S., & Rodgers, P. (2012). Evaluating competing theories of informal
entrepreneurship: some lessons from Australia. International Journal of
Entrepreneurial Behavior & Research, 18(5), 528-543.