Entrepreneurial Marketing: Strategies for Promoting Goods and Services

This report explores the concept of entrepreneurial marketing and its strategies for promoting goods and services. It covers internal and external analysis, objectives, insights into the target audience, social media marketing, and implementation of an active plan. The report also discusses the management and measurement of marketing activities.

Entrepreneurial Marketing

Contents
INTRODUCTION.......................................................................................................................................3
TASK..........................................................................................................................................................3
Internal as well as external analysis.........................................................................................................3
Objectives................................................................................................................................................5
Insights addicted to targeted audience.....................................................................................................6
Social media zones and vehicles..............................................................................................................6
Experience tactics by adopting selected zones.........................................................................................7
Implement active plan.............................................................................................................................7
Manage as well as measures....................................................................................................................7
CONCLUSION...........................................................................................................................................8
REFERENCES............................................................................................................................................8

INTRODUCTION
In this report, the company focuses on social media marketing tools such as advertising,
sales promotion, publicity as well as a sponsorship for attracting large number of customer
towards the product as well as services which is provided by organization. It is considered as a
process that helps the organization in promoting their goods and services through marketing. The
company emphasized on targeting its user or in collecting the information regarding product,
ideas, and services in many more. They adopt promotional technique in order to educate them.
Marketing is the important element in order to carry out the organization. In this report the
organization has been taken named as Verdant leisure. . This company was given by Graham
Hodgson and Bev Dixon in 2010. The organization focuses on decreasing the level of complain
regarding Customer services. They also provide explanation regarding the marketing situation of
the organization such as internal as well as external environment. They also provide the
discussion regarding objective of organization insight into target customer and planning for the
organization. The SWOT as well as PEST analysis of the organization is adopting for identifying
micro and macro environment. Also the objective or aim of the companies also explained in an
appropriate manner. It is necessary to bring sustainable environment within business
organization for performing different activity in an appropriate manner. There are various mode
of an advertisement such as public event, newspaper and many more (Alqahtani and Uslay,
2020).
TASK
Internal as well as external analysis
Internal environment within business organization involves mission, vision, customers,
employees as well as many more. Therefore it has been analyzed that the internal environment
must be controlled by the company by using the right strategy as well as tactics. Internal analysis
assists the business organization in order to carry the operation such as qualities and grabbing the
opportunity and minimize threat. This also helps the organization in future growth as well as
success. SWOT analysis is adopted by the business organization in order to carry out the internal
analysis. Therefore, the SWOT Analysis of organization which is given below:

Strengths
 The main strength of the organization is
having successful record regarding
merger as well as acquisition and also
they have very strong image regarding
cash flow.
 The other strength is focuses on
bringing innovative ideas within
business organization for provide the
product according to requirement.
Therefore they have the skill in relation
to satisfy the user that assists in
boosting profit in upcoming time
period.
Weakness
 It is necessary for the company to
execute advanced technology in
assessing the market trends and fashion
but for the company it is not possible to
implement advanced technology as per
the demand of customer.
 There are various competitive firms
available at market place so that the
company faces a lot of competition that
decreases the profit margin for
organization.
Opportunities
 The opportunity for the organization is
to expand their business in future
period of time and also they boost the
size in relation to the market that help
in increasing sales in upcoming period
of time.
 The company also focuses on growing
their product and services in order to
offer the customaries facility.
Threats
 Due to changes in the policies in
relation to politics it has occur threat
for organization.
 Furthermore the competitor is also
considered as a threat for organization
External environment is considered as an environment that is not controlled by the
business organization. There are various factors such as social, economic and political
environmental, legal as well as technological (Nijssen, 2017). It is necessary to assess the
external environment that imposes a direct impact on the working of business organization.

Therefore for assessing the external environmental factor the PEST analysis adopted by business
organization that given below
Political factor include those factor which is controlled by the government of the
country. In involves foreign trade, rules as well as regulation and many more. Due to stability in
the UK Government it imposes positive influence on organization in UK and they don't focus on
changing the operation as per the requirement of new government in the country.
Economical factor it includes the situation that is prevailing in the economy. It involves
employment rate, GDP rate, fiscal policy and many more. Therefore it has been analyzed that the
economic situation in UK is with the rate of GDP is 6.5. In addition to this the country also
focuses on having 75% rate of unemployment in economics. Therefore the organization achieves
more and more profit in order to attract large number of customer by providing them the services
as per their need. Therefore by increasing the lifestyle of individual person it increases the profit
margin for the company in future period of time.
Social factor It involves taste as well as preference of an individual person by targeting
large number of customer at Marketplace. The company focuses on understanding the behavior
or attitude of customer in order to provide the product as per their need at market place. In
context of the company, they emphasized on conducting appropriate research in order to analyze
the need or demands of the customer at Marketplace and organization offer their services as per
the need of the customer (Rezvani and Fathollahzadeh, 2020).
Technological factor Advancement in technology is necessary for the success of
organization. Therefore if the company implements advanced technology then they provide the
unique as well as specific product and services to its customer. Therefore the company focuses
on management information system in order to put all record regarding the activities or functions
of the company in an appropriate manner. It helps the organization in taking appropriate
decisions in future period of time which will be beneficial for organization (Harkema and
Buckles, 2019).
Objectives
The main objective for companies to manage the travel sector and also increases the
indigenous habitat. Then main focus is on Nature in order to grab the opportunity and decrease

the impact on the environment. The focus is on removal of wastage as well as a usable material
in order to make profit in future period of time. The main focus is to improving the visiting areas
in order to increase the sales in future period of time. They also encourage their staff,
subordinates as well as client in order to reuse a product of park and that help in success as well
as growth of the company in future period of time.
They also achieve bronze award regarding their services in February 2019 that helps in
attracting the large number of customer at Marketplace. They focus on improving their network
in order to achieve the best approach for cope up with the change in weather condition at
workplace.
Insights addicted to targeted audience
The company focuses on offering accommodation facility to its customer in order to
achieve profit margin. They offer the superior location to the individual person in order to
increase profit margin. The location which is selected by the organization is considered as a full
of nature. Therefore the organization is located in the north UK which is famous for the tourism
services and many people come to visit such kind of places for their holidays. Therefore, the
organization focuses on selling the tourism services and target large number of customer who
love the green places for their holidays. The organization do not focuses on specific market to
target large number of customers within UK. They focus on using different kind of promotional
techniques in order to provide awareness to the customer regarding their product as well as
services that assists in boosting sales upcoming time period (Kasemsap, 2017).
Social media zones and vehicles
The organization focuses on using different method such as advertising as well as
promotional activity that is offered by the organization. The organization focuses on using digital
marketing in order to improve their products and services by using digital platform. It helps the
organization in selling their product as well services during the period of time. The main target is
to send their money for the digital marketing. It helps the company in providing discount to the
customer that help in attracting them. In addition to this digital marketing assists the company to
promote their product by using newspaper. It helps in maintaining appropriate relation with the
public and also maintains the bond. They are the different promotional technique for attracting
ample of user in the market (Sodhi and Bapat, 2020).

Experience tactics by adopting selected zones
The company focuses on making appropriate marketing strategy in order to target or
attract customer. These kind of strategy helps company in satisfy in the purpose of Marketing by
using a digital marketing platform of the organization provide their contribution and digital
platform in order to conduct their marketing activities in an appropriate manner. The
organization focuses on attracting large number of customer by providing the services in
relatively low cost which is beneficial for the company in future period of time (Baker, Grinstein
and Perin, 2019). Digital marketing offer the more benefits to the organization in less price. All
the information or data regarding the customer is easily collected by the organization with their
details by using digital platform in an appropriate manner. In addition to this the organization
focuses on bringing sustainability that helps in reuse or optimum utilization of resources during
the particular phase of time period.
Implement active plan
The organization focuses on nature therefore the use of marketing strategy in order to
carry out the Green Marketing. The Green Marketing signifies the activity of the business
organization that is economically sustainable. The organization use a different kind of
manufacturing as well as operational activities that protect the environment which will increase
the brand image of the company in front of customer at Marketplace. The company also claims
regarding sustainably activity if there is any harm to the environment. The company is not
registered through government but they can achieve the trust of individual person or audience at
market place. In order to complete the overall plan it takes a month. In month the organization
will approved by using it and advertise their products and services by using a digital platform
and also conducting a public relation event that increases the awareness of the customer toward
the services of company (Rentschler, R., 2020).
Manage as well as measures
All the cost in relation to marketing is necessary to perform in given period of time. The
cost involves the price that is involved in conducting the event and also the engagement of an
individual person that help in promoting the different facility. It also involves the activity that is
connected to the advertisement as well as promotion by using sales promotion as well as

advertising tools. There are approx 800 Euros which is used by company in public event, sales
promotion as well as advertising tools that is going to be mentioned below:
Activities Budgets
Public event 400 Euro
Advertisements 200 euro
Sales promotion 200 euro
Total 800 euro
CONCLUSION
On the basis of above report, it has been analyzed that SWOT as well as PEST analysis of the
organization is used for assessing the internal as well as external environment. Also the objective
or aim of the companies also explained in an appropriate manner. It is necessary to bring
sustainable environment within business organization for performing different activity in an
appropriate manner. There are various mode of an advertisement such as public event,
newspaper and many more. Entrepreneur is considered as a person who focuses on brings
innovative ideas within business organization and conversion of this plan into realism by
optimum utilization of resources and finance. It is considered as a process that helps the
organization in promoting their goods as well as services through marketing. The company
focuses on targeting its user or in collecting the information regarding product, ideas, and
services in many more. They adopt promotional technique in order to educate them. Marketing is
the important element in order to carry out the organization.

REFERENCES
Book and Journals
Alqahtani, N. and Uslay, C., 2020. Entrepreneurial marketing and firm performance: Synthesis
and conceptual development. Journal of Business Research, 113, pp.62-71.
Baker, W.E., Grinstein, A. and Perin, M.G., 2019. The impact of entrepreneurial orientation on
foreign market entry: the roles of marketing program adaptation, cultural distance, and
unanticipated events. Journal of International Entrepreneurship, pp.1-29.
Harkema, K.J. and Buckles, T.A., 2019. Historical Development of Entrepreneurial Marketing.
In United States Association for Small Business and Entrepreneurship. Conference
Proceedings (No. 1, pp. 94-100). United States Association for Small Business and
Entrepreneurship.
Kasemsap, K., 2017. Advanced Issues of Internationalization, International Entrepreneurship,
and Entrepreneurial Marketing in SMEs. In Entrepreneurship: Concepts, Methodologies, Tools,
and Applications (pp. 2093-2107). IGI Global.
Nijssen, E.J., 2017. Entrepreneurial marketing: an effectual approach. Taylor & Francis.
Rentschler, R., 2020. Blockbusters and entrepreneurial marketing: critics perspectives on
meaning making. In Handbook of Entrepreneurship and Marketing. Edward Elgar Publishing.
Rezvani, M. and Fathollahzadeh, Z., 2020. The impact of entrepreneurial marketing on
innovative marketing performance in small-and medium-sized companies. Journal of Strategic
Marketing, 28(2), pp.136-148.
Sodhi, R.S. and Bapat, D., 2020. An Empirical Study of the Dimensions of Entrepreneurial
Marketing. Academy of Marketing Studies Journal, 24(1), pp.1-7.