logo

Marketing Strategy & Mix Analysis

   

Added on  2020-02-05

15 Pages3471 Words56 Views
 | 
 | 
 | 
Principles of Marketing
Marketing Strategy & Mix Analysis_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1OUTLINE OF THE MARKETING PLAN.....................................................................................1Environmental analysis................................................................................................................2Smart objectives...........................................................................................................................4Segmentation, Targeting and Positioning strategy......................................................................5Implementation and marketing control........................................................................................7Required resources.......................................................................................................................7Presenting and Sales planning.....................................................................................................8Future strategy.............................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
Marketing Strategy & Mix Analysis_2

TABLE OF FIGURESFigure 1: Marketing plan for AQC for future one year...................................................................2Figure 2: Pestle analysis..................................................................................................................3Figure 3: Segmentation, targeting and positioning strategies..........................................................5
Marketing Strategy & Mix Analysis_3

LIST OF TABLESTable 1: SWOT analysis..................................................................................................................24| P a g e
Marketing Strategy & Mix Analysis_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents