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Principles of Marketing- H&M

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Added on  2020-02-05

Principles of Marketing- H&M

   Added on 2020-02-05

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Principles of Marketing
Principles of Marketing- H&M_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1OUTLINE OF THE MARKETING PLAN.....................................................................................1Environmental analysis................................................................................................................2Smart objectives...........................................................................................................................4Segmentation, Targeting and Positioning strategy......................................................................5Implementation and marketing control........................................................................................7Required resources.......................................................................................................................7Presenting and Sales planning.....................................................................................................8Future strategy.............................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
Principles of Marketing- H&M_2
TABLE OF FIGURESFigure 1: Marketing plan for AQC for future one year...................................................................2Figure 2: Pestle analysis..................................................................................................................3Figure 3: Segmentation, targeting and positioning strategies..........................................................5
Principles of Marketing- H&M_3
LIST OF TABLESTable 1: SWOT analysis..................................................................................................................24| P a g e
Principles of Marketing- H&M_4

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