Principles of Marketing- H&M

Added on -2020-02-05

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Principles of Marketing
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1OUTLINE OF THE MARKETING PLAN.....................................................................................1Environmental analysis................................................................................................................2Smart objectives...........................................................................................................................4Segmentation, Targeting and Positioning strategy......................................................................5Implementation and marketing control........................................................................................7Required resources.......................................................................................................................7Presenting and Sales planning.....................................................................................................8Future strategy.............................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
TABLE OF FIGURESFigure 1: Marketing plan for AQC for future one year...................................................................2Figure 2: Pestle analysis..................................................................................................................3Figure 3: Segmentation, targeting and positioning strategies..........................................................5
LIST OF TABLESTable 1: SWOT analysis..................................................................................................................24| P a g e

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