Entrepreneurial Marketing: Models and Group Tasks

Entrepreneurial
Marketing

Table of Contents
INTRODUCTION.................................................................................................................................3
A)Identify and critically evaluate a range of models which can be used to analyse an organisation's
strategic capability and its position in the environment in which it operates.....................................3
B) Identify and organise group tasks or roles to deliver a 'professional standard' presentation..........5
CONCLUSION.....................................................................................................................................9
REFERENCES....................................................................................................................................10
Books & Journal:.............................................................................................................................10

INTRODUCTION
Entrepreneurial marketing is the concepts of principles that differentiate itself from
traditional marketing. In this competitive world it is essential to use different types of
principles so that it becomes easy to survive in market. Tesco, a Multinational Corporation
which headquartered in UK. Enterprise deals in variety of products such as apparel,
cosmetics etc. EM is used by firm so that competitive advantage is adopted by them in
effective manner. It is wider as well as broader concept and which require high level of skills
and knowledge.
A)Identify and critically evaluate a range of models which can be used to analyse an
organisation's strategic capability and its position in the environment in which it operates.
In marketing, there are various types of strategies analysis tool which are used by
organization to take competitive advantage. In relation with Tesco, they also use several
models which are discussed below-
Porter Generic Strategies- It is a model which includes four quadrants and strategy
is implemented after analysing those quadrants. They are effective and help entity to make
decision in proper manner. In relevance with chosen brand, they use this model so that they
are able to survive in market and face their competitors easily. So, four quadrants are
mentioned below-
Cost Leadership- It is mostly used by firm when there number of competitors in
market and competition get increased. It is done mostly with aim of acquiring larger customer
base and increasing the sales. Firm reduces their price of product to attract more customers in
market (de Sá, 2016).
Cost Focus- In this, cost leadership is main motive but within a niche segment of
market. This type of strategies is effective when product is used by small number of
customers. So, Tesco can use this strategy in some of their product to enhance the revenue of
that area (Yang, 2017).
Differentiation- This specifies that organisation differentiate their product from
others to take advantage. This is done with motive of attracting more end users for product
and getting recognised by others at wider scale. In relation with Tesco, they have enter into
market of technology such as Tesco mobile to be different form their rivals such as
Sainsbury, Asda Group etc.
Differentiation focus- In this, differentiation is done by organisation but within a
small segment of market. Through this, main aim is to identify the needs and demands of
actual customers for big differentiation segment. Risk associated with this strategy relatively
low as compared to Differentiation.