Entrepreneurial Strategy - BCG matrix Assignment

Entrepreneurial
Strategy

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................2
TASK...............................................................................................................................................2
B) Develop and critically evaluate a range of entrepreneurial strategies ..............................2
C. Analyse of Orion Group’s strategic situation, capability and position..............................6
D) Strategy executed in an organization ...............................................................................9
RECOMMENDATION.................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

EXECUTIVE SUMMARY
Entrepreneurial strategy is the process of creating new approaches and product in
competitive environment. It helps the business associates to become more innovative in creating
values in global world. In this report various models are used like, BCG matrix, 7ps of marketing
etc. are used so that market scenario can be examined effectively and efficiently. By doing so
effective tactics are used in order to meet the objectives of the firm. However, company has
carried out SWOT and PESTEL to identify the environment factors like, legal, ethical, social,
political, technological etc. and strengths, weaknesses, opportunity and threats which helps the
organization to examine each and every segment effectively in order to raise profitability.
Moreover, SMART objectives are framed so that company can be achieved accordingly with the
given time duration.
1

INTRODUCTION
Entrepreneurial strategies can be stated as the process of framing or developing new
product in the market. It helps the business associates to create strategies on continuous basis so
that competitive advantages can be gained in the cut throat competitive world. A Cake Shop is a
retail business which is specialized in producing and selling of cupcakes, sponges, muffins and
so on. This report includes BCG matrix, 7ps of marketing etc. models in their organization so
that proper functioning of the business can be done accordingly. SWOT (strengths, weaknesses,
opportunities and threat) and PESTEL (political, economic, social, technological, environmental
and legal factors) are analysed so that present market scenario can be examined and accordingly
tactic can be framed. Here, Smart objectives are framed as well as certain models are used in
order to achieve them in systematic manner. Various justification and recommendation are given
to the Cake shop so that improvements can be done in future.
TASK
B) Develop and critically evaluate a range of entrepreneurial strategies
Entrepreneurial strategies refers to as designing or developing new approaches as well as
product or services in the international market. However, entrepreneurship can be termed as
creating commercial enterprise while scaling it to make profits in the competitive world. It can
be seen that small size business are more focusing on yielding profits.
There are numerous entrepreneurial strategies however BCG matrix is explained below:
BCG Matrix was designed by Boston Consulting Group's which help in long term
strategic planning so that business growth and expansion can be done accordingly in the
competitive world. This matrix is divided into four quadrants which are, stars, question marks,
cows and dogs. It is basically used by big or multinational organization who are working in
diversified sectors. It is a entrepreneurial strategy because it helps the organization to better
understand the quadrants in which they have to invest like, dogs, cows, question marks and stars.
It helps the company to examine properly in which quadrants they actually need top invest so
that growth and development can be done in cut throat competitive world.
Porter's five force model:
2