Features of Small Business Marketing Environment

Entrepreneurial
Marketing

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Subject- Specific Knowledge, Understanding & Application................................................3
(A). Identifying the different features of small business marketing environment.................3
(B). Analyse key marketing operational issues challenged by new ventures and small
business...................................................................................................................................5
(C). Compare “standard” marketing theory and practice.......................................................5
Employability and Change-marker skills...............................................................................6
(E). Develop autonomous learning skills...............................................................................6
(F). Elucidate core ideas and concept.....................................................................................7
CONCLUSION..........................................................................................................................8
REFERENCES...........................................................................................................................9

INTRODUCTION
The SME have varied sectors of enterprises which consists of micro, small, medium-
sized and large business that plays their major role in global market by competing with
rivalries to remain steady. It further adopts various strategies to develop their aggressive
advantages that creates prospect for company to minimise controllable and uncontrollable
risk (Davies and Torrents, 2017). In this project, Marshfield Bakery has been selected as
private limited company with its premier bakery and cake shop headquartered in South
Gloucestershire, England. This project identifies different features of small business with its
key marketing challenges in order to compare with standard marketing theory and practice.
Additionally, it develops autonomous learning skills for elucidating core ideas and concept of
an enterprise.
MAIN BODY
Subject- Specific Knowledge, Understanding & Application
(A). Identifying the different features of small business marketing environment
Marketing Environment:- This is defined as the process through which an
entrepreneur aims to develop varied strategies for analysing the tactics being involved by its
competitors that might create threats in future. It is most important for managers of
Marshfield Bakery to execute protective measures for restricting the negative impact imposed
by rivalries that affects its stability.
The managers of Marshfield Bakery implement this marketing environment for
analysing the behaviour of international marketplace in order to examine opportunities and
threats.
 Competitive rivalries:- The managers of Marshfield Bakery focus on their
competitors business strategy that might create threats for being instable at global
marketplace (Farooq and Vij, 2018). It is essential for organisation to manufacture