Entrepreneurial Marketing: Distinguishing Features and Operational Issues

Entrepreneurial
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Analyse the distinguishing features of the small business marketing environment ...................3
Identify the key marketing operational issues faced by the new ventures and small businesses
in specified sectors and industries within a global context ........................................................4
Critically compare and contrast standard marketing theory and practise which is seen in the
small business research findings ................................................................................................6
Develop autonomous learning skills which show abilities in learning to learn, problem
solving, effective communication and self management ...........................................................7
Articulate core ideas and concepts drawing on literature to support a conclusion ...................7
REFERENCES ...............................................................................................................................9
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INTRODUCTION
Entrepreneurial marketing is defined as the advertising and marketing of the
entrepreneurial idea of an individual. There is an increase in the importance of innovation and
entrepreneurship within marketing, successful entrepreneurship. This all has led in combining of
entrepreneurial marketing which focuses on adopting of marketing which are appropriate for
small and medium enterprises. The entrepreneurial marketing consists of adapting of marketing
in order to form small ventures to be effective. The following report will describe the
distinguishing features of the small business marketing environment. It includes the key
marketing operational issues of the new ventures. This includes comparing and contrasting
standard marketing theory (Anwar, and Daniel, 2016). There is discussion on autonomous
learning skills that show abilities for learning, problem solving, etc. This includes core ideas and
concepts of the entrepreneurial marketing.
MAIN BODY
Analyse the distinguishing features of the small business marketing environment
The small ventures business and marketers are engaged in a cautious marketing programs
because there is huge competition and insufficient financial capital. It is essential for the small
and medium enterprises to have good strategy for marketing as it is helpful in managing the
success of the venture. As there is huge competition in market for different sectors. Thus, there is
need for identifying several marketing strategies which can suit the resource. The new business
venture must be innovative so that people are attracted by the new idea. Small business ventures
have the option to adopt brand management. This is a strategy that is helpful for differentiating
the products from the already existing outlets and other big competitors. The small businesses
provide products and services at affordable price. The small ventures and small medium
enterprise analyse the needs and demands and design products. Moreover, the small business
ventures helps in increasing the loyalty of product as well as long interactions with clients and
consumers at personal level (de Sá, Farhangmehr, and Pinho, 2016). When people have the
inability to use expensive such as internet and promotion of product forces in engaging the
alternatives like oral communication. The loyal consumers of product spread positive word of
mouth to people. This is helpful in expansion of network. As the small and medium businesses
have limited resources and strong differentiation strategy, these businesses have to slow down