Entrepreneurial Marketing: Features, Challenges, and Comparison

This report explores the features of small business marketing, key operational issues faced by small ventures, and a comparison of standard marketing theory and practice. It also discusses autonomous learning skills and core ideas in entrepreneurial marketing.

Entrepreneurial
Marketing

TABLE OF CONTNET
INTRODUCTION.................................................................................................................................2
MAIN BODY........................................................................................................................................3
Features of small business marketing environment\..........................................................................3
Key marketing operational issues faced by small new business ventures..........................................4
Comparison of standard marketing theory and practise.....................................................................4
Autonomous learning skills...............................................................................................................5
Core ideas and concepts evaluated....................................................................................................6
CONCLSUION.....................................................................................................................................7
REFRENCES........................................................................................................................................8

INTRODUCTION
Entrepreneurial marketing can be understood as the parameters through which new
start-ups and ventures who are composed of rational working goals from their operations
effectively. Report explains features of small business ventures and start-ups which are
recognised as the backbone of economy and also there is vast scope to bring new rational
goals through which wider scope can be segmented. Report explains the difference between
small enterprises and big firms where the start-ups marketing investments are highly
limited with les capital funds availability. The report explains how SME marketing differs
from marketing of large firms where there are large resources available for higher quality
marketing and upgradation within marketing management to reach on large level consumers
globally. Bright house café is one of the new small café which has been opened by
entrepreneur where there are wide range of eatery products and services known for its strong
quality standards and comfortable outlay for all visitors. (Chen, 2020).
MAIN BODY
Features of small business marketing environment\
The small business marketing environment can be understood as one of the most
ongoing developed working scenario where there are new ventures and brands coming up
with new ideas and wide new operational functional paradigms where new entrepreneurs and
visionary operative tools are functioned with less use of innovation.
 The small business marketing business environment, Bright coffee house aims to
vastly developing as it take less capital expenditure and limited resources to operate
onto business world where there are high competition factors emerging also.
 There is use of less strategic planning and wider non availability factors of
innovation, technology also limits viable position metrics for development through

which new rational goals can be developed effectively. Small business marketing
environment has limited profitability goals, targets not adaptive effectively when
there are less consumer reach along with demands to pertain onto competitive world
analysis (Eggers, Niemand and Breier,2020).
marketing business management within global world has given although wide rise to
employment levels among people as they are able to get easy access and functional
marketing and strategic marketing is also highly within the reasonable finance levels
which gives higher functional working arenas also. Globally there has been wide rise
among small business operating channels and people have been also profoundly
reaching upto them as they high affordability factor, also they have wider consumer
oriented preference services (Trisnasih, Layyinaturrobaniyah, and Siregar, 2020).
Small business management and marketing among global business scenario within
world have been dynamically developing with new innovative rational goals 9of
stringent marketing and higher synergy of new ideas where Bright coffee house café
is working to be one of the best brand within global business scenario. However, the
café has also been facing wide issues within context of new investment levels and use
of new innovative synergy of marketing as compared to global business avenues.
Key marketing operational issues faced by small new business ventures
The small entrepreneurial ventures which are coming up within world widely face
various challenges to integrate new advanced services, to promote into world consumer
segments and people within local or international new working zones.
 They also face wide challenges to work with less investment and capital factors are
also limited within Bright coffee house where the management has to compete on
vivid rational potential targets to gain consumer market strength and reach new
innovative levels of marketing with wide innovation. The small business
management also have to work on enhancement for new skills among employees and
seek for proper training them for serving competitive levels of services among
consumers. Small business management opening up with new factors of products
and services also face wide obstacles to bring on innovation among production
levels, through which keen progression is widely lacking (Mazzarol and Reboud,
2020).
 The business world is not only highly competitive where new brand and companies
are opening with vast technicality, but it also gives wide differntiative competition to

small emerging ventures among world brands where it faces high losses factors and
less availability of human resource also gives wide rational goals to bring on new
synergy of innovation and to rationally bring before technical advancement
functional paradigms (Fink, Koller and Harms, 2020).
 Small new companies also face wide challenges of less human resource availability
where they face difficulty to captivate wide share of profitability and rational
working goals through which new profits can be worked onto. The new ventures do
not have social media avaibilaity for effective promotional fundamental through
which reach is widely limited and also the functional zones to use new rational
technical advancement is not keenly progressed for bringing on larger productive
work ethics.
Comparison of standard marketing theory and practise
The standard marketing theory of innovation and advancement coming up within
business world ahs high innovative developed into them with use of social media and wider
scale marketing segments where they can effectively reach wider audience levels among
world marketing paradigms.
Marketing theories:
Consistency theory of marketing:
The consistency theory of marketing enables us to analyse how consumers shall be
consistently advertised about various services and products produced within business for
small marketing to be successful within the long run. Bright coffee house have to work on
consistent marketing efforts with social norms to keep wide consumer market strongly
developed as per the targets within time period.
Marketing theory of orientation:
This theory of marketing analyses that successful business should determine dynamic
consumer needs, wants from the company products and services and build strategies for
effectively serving them better from other competitors within industry. Bright coffee house
café should analyse varied aspects of consumer demands and identify ways for meeting them
with strong determinants.

 The large industries and big companies are gaining wider reflective potentialities for
high use of technical advancement and practically wider scope to attain stronger
synergy of innovation among all services for gaining larger profitability with coming
time. In comparison to the standard marketing theory the small companies and
ventures have limited scope and networking among business operations as there is
less use of social media, less innovation along with less yield to gain new segments of
consumers for gaining new worked on longer profitability (Barbosa, Castañeda-
Ayarza, and Ferreira, 2020).
 The new wider venture which have wide finance investments into the base of
business are highly prone to bring before new rational goals of marketing and factors
such as wider productive reach among global audience (Hidayatullah, Firdiansjah and
Waris, 2019). The productive comparison also enables us to show that the small
start-ups and business avenues working among world business scenario have high
competition from the vast developing big companies where there is not only wider
scope for people to use from wide variety of product launch but also technically
advanced as compared to small business chains and ventures.
 The world new standards of marketing has developed theory of wide innovation and
goals to bring on best fundamentals of creative advertising and promotion business
operations where bright coffee house café, small business have to redevelop new
working standards as per set functional levels (Hughes and Troy, 2020).
 The global competitive marketing paradigms are widely developed among business
avenues within global scenario where the competitive levels among brands are
widely developed as per new standards and higher range of innovation, where Bright
coffee houses have to work progressively onto new arenas.
 Autonomous learning skills
The autonomous learning skills are widely important to bring on new rational goals
and higher technical advancement through which strong enterprises with best functional
ethics are framed through which new determinants are technically developed among business
operators (Sadiku-Dushi, Dana and Ramadani, 2019).
 The learning skills and effective communication are highly important for gaining
wider reach among consumer oriented services where the competitive factors are
becoming widely strong to reach new levels of technical functionality. Bright coffee
house café owners have to work on learning new problem solving skills which is also

one of the most important skill which will enable to gain on new working patterns.
The café will be able to bring on new synergy of talents among all employees through
which diverse fundamental aspects can be brought up among services which will
enhance customer’s satisfaction services, goodwill and profitable working paradigms.
 The self management skills is also one of the most important paradigm through which
new regulations can be developed further to bring in wider scale goals and rational
functionality for advanced synergy of marketing. Bright coffee house employees and
managers have to learn on autonomous learning skills which will form the base for
effective business development, high end marketing and large evocative learning
procedures to gain consumer goodwill and stable business advancement among all
operations (Mubarok, Hurriyati and Wibowo, 2020).
 The marketing by business specialists are highly professionalised with innovative
business learning and technically focused services through which newly develops
wider scope for future fundamental progression and ethical parameters. Bright coffee
house will be able to work on with new innovation levels and dynamic working
patterns through which wider paradigms can be explored strongly. These skills also
enable wider effective leadership skills and strength onto new rational goals for which
effective roles and targets can be achieved effectively by marketers and businesses.
The autonomous learning skills are highly worked on with new regulations and
technical focus to attain stringent performance within business avenues highly impact
onto new levels.
Autonomous learning skills are learned with wide innovation and practices where
technical advanced services are working onto among people to yield onto new reflective
working operations with which new profitability goals are developed among leadership
skills. The bright coffee house café shall work on these above discussed skills , new talent
learnings which will also motivates employees to bring forward diverse new rational
working goals and new fundamental targets(Mazzarol and Reboud,2020).
Core ideas and concepts evaluated
The report has given us detailed analysis onto core ideas and concepts where the
entrepreneurs are working within world scenario for bringing forward new functional
competitive goals and wider scope to bring before new keen advancement among working
employees.

MAREKTING TECHNIQUES
The various innovative marketing techniques developing within global business scenario
are  Paid media advertising Internet marketing Email marketing Direct selling
 Bright coffee house shall be using internet marketing which will enable
advertisements within social media handles, new platforms of innovative supply of
marketing ideas which will enable to generate new rational goals.
 Bright coffee house café shall be using email marketing as another digital marketing
technique through which new end goals can be developed among business avenues
through which new rational profitability methods will be worked on
(DeYoung,Glennon and Spong, 2020).
 The report gave us detailed understanding of how the global competitive business
world of big companies has given strong rational new targets and low supply chain
business marketing for small companies and new start-ups who are operating with
less capital and les operational structure to build on wider networking goals
(Rizvandi and Tojari, 2019).
 The core ideas evaluated under the marketing concept also shows that there are high
functional programmed synergy of innovation attached within global marketing
world where there is wide competitive world coming on among business avenues to
bring before new rational functional goals and actively work onto new rational
targets through which wider synergy of marketing is focused to attain onto rapid
levels of business functional ethics.
The report also analysed how innovation and use of digital media for promotional
activities has highly given small new companies and start-ups with limited investment
properties high competition in terms of business functionality and rationally new target
consumer reach within global levels (Sadiku-Dushi and Ramadani, 2020).

CONCLSUION
The report can be concluded with explanation that there are wide new development
and rational working fundamentals coming up within world level where new market
innovation has been giving tough competition to new start-ups and small companies who
plan their investment within the limited capital structure. Report also concludes key
parameters of how small entreeprises and ventures are different from the big companies and
brand who are highly more professionally to showcase their skills and consumer oriented
services programming their wider rational working roles and effective marketing paradigms.
Report concludes various autonomous learning skills such as innovative learning , effective
communication among clients and businesses work as the various parameters through which
world metrics are focused to bring on new rational goals and consumers preferred service
where they can also function on with wide new synergy. Report concludes how small
business are widely different form established big ventures with wide marketing structure
shift and the yielding force through which operations are effectively different from the
consumer availability.

REFRENCES
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