Entrepreneurial Marketing - Report

Entrepreneurial Marketing

Table of Contents
Introduction........................................................................................................... 3
Situation Analyses................................................................................................. 3
Marketing Objectives and goals............................................................................. 5
Marketing strategy and action plan.......................................................................5
Budget .................................................................................................................. 6
Control and timescale............................................................................................ 6
Conclusion ............................................................................................................ 7
References............................................................................................................. 8

Introduction
It is essential for a business organization is to make appropriate marketing plan in order to
meet their short and long term goals. It is one of the competitive task which involves various
stages and supported by strategy and tactics. Marketing plan is defined as the blueprint or
comprehensive document which outlines marketing efforts and business advertising. It also
defines activities of business need for achieving marketing objective (Baker and Baker,
2010). This report is based on the case study of sports emporium which is sports shop owned
by Steve Banks. He operates his shop in the location which is on outskirts of the city and
therefore was not getting any profit. He then decided to open it in a sports complex called
racquet sports centre with the aim to achieve profit and revenue.
Situation Analyses
Business environment is too complex and uncertain which required a careful analysis. There
are two major environments internal and external. Internal factors include customer,
employees, suppliers, government, investors etc. These elements can be controllable for the
company. on the other hand, External factors involves political, economic, social, legal and
so on which cannot be controlled by the firm. Therefore, it is the responsibility of the
companyto analyses these environments in order to minimise its impact.
 Background of venture
In the current report the business is related with the sports equipment in United Kingdom.
It is a small venture which owned and managed by Steve Banks. This sport shop was
started before one year but failed to attain their target (Bergstedt, 2010). Now, owner
wants to revive their business by using an appropriate marketing plan. The further details
of their business is given below:
Company Name The Sports Emporium
Location Middle-Hampton
Founder Steve Banks
Product Sports related equipment
 Market opportunities and threats