Entrepreneurial Marketing: Features, Issues, and Contrasts

Entrepreneurial
Marketing
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Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Distinguish features of small business marketing environment. ...........................................3
Key issues related to marketing that faced by SMEs in industries. .......................................5
Standard Marketing Theory and contrast with SMEs............................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES ...............................................................................................................................9
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INTRODUCTION
Entrepreneurial marketing includes the innovation, risk endurance and very much
proactive towards environment in order to enlarge business opportunities positively. The major
motive of entrepreneurial marketing campaign is to highlight organisational superlative
capability while establishing values out for their competitors (Amjad, Rani and Sa'atar, 2020).
Entrepreneurial marketing majorly address environment where the organisational products and
services are new. Marketing is an wide area where the entrepreneurs can be able to actually
define their unique identity in the marketplace. Marketing and entrepreneurship traditionally
regarded distinct field of study. The main thrust of SME is acknowledge ding pivotal role of
entrepreneur in organisational marketing activities in order to gain potential outcomes.
Respective report is based on Unicorn Grocery which offer the whole food co op that is organic
in nature as it is very much demanded in the marketplace. Respective assignment rely on
distinguish features of marketing environment of small business by examine key operational
issues avail by new ventures and small businesses for achieving desirable outcomes. Finally it
includes critically evaluation of standard marketing practices.
MAIN BODY
Distinguish features of small business marketing environment.
Small-Scale businesses plays very much important role in economic development by
providing employment opportunities to the people for achieving desirable outcomes (Crick,
2019). In context of Unicorn Grocery which is a small business unit not have adequate
resources and materials to enlarge business opportunities. In that regards by using strategies and
tactics administration can be able to gain sustainability and competitiveness of market. In context
of small enterprises the factors of marketing possess differ meaning in terms of product, price,
place and promotions in contrast of organisations operates at wide scale. The attributes of macro
environment are differ from the large organisation that can be understand with the help of PEST
analysis. It helps in giving important information regarding macro business environment.
Political factors:
In an organisation political factors refers to the extent to which SMEs interact with the
local government and their various agencies in order to gain desirable outcomes. Small business
enterprise by building strong relationship with the members of city council for effectively
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