Entrepreneurial Marketing - Unicorn Grocery Assignment

Entrepreneurial Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Best practice methods and techniques of entrepreneurial marketing in SMEs...........................3
Compare and Contrast Critical thinking on marketing theories and practices............................5
Recommendations.......................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Entrepreneurial marketing is a kind of marketing that is concerned with medium
enterprises because it provides supports these organisations in identifying opportunities in
market for acquiring high customer base along with allocation of resources. It includes
combination of traditional market approaches and principles of marketing. This project is
completely based on the concept of entrepreneurial marketing. Taken organisation for this
project is Unicorn Grocery that was established in 1996 and is based at England. It is a small
business organisation that offers a stunning range of organic food products across the market.
This report will discuss about the concept of entrepreneurial marketing along with operational
issues which are related with marketing. Along with it, several theories and concepts regarding
the marketing practices will also covered in this report.
MAIN BODY
Best practice methods and techniques of entrepreneurial marketing in SMEs.
Entrepreneurial ventures are those ventures which are established on the basis of risk
taking capacities of entrepreneurs. These ventures are basically started in a small frame but after
sometime, through acquiring resources and using them in optimal manner they gain growth and
success in marketplace. In addition, for taking growth and success entrepreneurs of these small
and medium sized ventures also take support from several practice methods and techniques so as
to marketing their products and services (Fillis, Lehman and Miles, 2017). Some of these are
given as below:
Innovative Marketing
Innovative marketing is refers to a set of different kind of new and innovative processes
that are used by small and medium organisations so as to spreading awareness about their
offerings in a small time period and a large market area. This kind of marketing includes
significant changes in quality and design of products, product promotion methods etc. which
provides assistance to the organisations in spreading awareness regarding all their offerings
which are sold by them so as to generating revenues. With the help of this kind of marketing,
SMEs can easily achieve their desired goals such as wide customer base, profit maximisation and
large market-share. In modern world, it is more crucial for each organisation to use effective and
innovative techniques in order to market their products so that large number of customers would