Entrepreneurial Marketing: Strategies for Business Growth

Entrepreneurial
Marketing

Table of Contents
INTRODUCTION ...............................................................................................................................2
Social Media.........................................................................................................................................3
Innovation Marketing...........................................................................................................................4
Word of mouth- ...................................................................................................................................5
Location Marketing – ..........................................................................................................................6
Recommendations................................................................................................................................7
Conclusion............................................................................................................................................8
REFERENCES...................................................................................................................................10
Books and Journals:.......................................................................................................................10

INTRODUCTION
Organisation needs market for running their business activities, functions and operations. To
make awareness about brand, image, products, goods and services concept of marketing is
important to understand and examine in appropriate manner. Entrepreneurial marketing refers to
process through which firm are able use modern strategies to enhance and grow the business in
effective manner. This is also known as a spirit of marketing because it includes a new methods of
practices to market the product. Ample number of theories, models, applications, frameworks etc.
are used and applied by marketers as well as entrepreneurs to analyse the entrepreneurial marketing
at deep level. The Furniture Practice ltd, headquartered in UK which provide furniture and glasses
across the country. The company is expanding its business with help of marketing and advertising
tools. This report includes word of mouth, location marketing, social media and innovation and
location marketing.
Various types of methods which are used in marketing are mentioned below-
Social Media
Social media is the interaction among the individual persons in order to share the ideas,
information in an effective manner. With the help of social media, it is easy for individual to
transfer their information in quick manner. It is one of the communication tool through which the
sharing if important information can be done easily. In context of Furniture practice Ltd, it is one of
the well established company which provide the superior quality furniture to its customer in order to
satisfy them. They make effective strategy, policies and procedures for identifying the need and
wants of client in better way (Sunstein, 2018). Through the social media, this company collect the
information about the market trends and fashion. Also they focuses on achieving competitive
advantage over rival firm. There are different kinds of social media which is going to be mentioned
below:
Social Network: This is the popular social site through which the business organisation can
easily share the data and information which is beneficial for the success and growth of company. In
reference of Furniture practice Ltd., the manager focuses on collecting information quickly through
social sites in an effective manner. There are some example of this is Twitter, Facebook and many
more (Trottier, 2016).
Media Sharing Network: This network is used by the company for building the brand

awareness among the audience. In addition to this, these network helps in attracting the large
number of customer. In relation to Furniture Practice Ltd, they focuses on building effective brand
in order to attract ampler of customer towards their products and services. Such example can be
taken You tube, Snapchat and many more.
Consumer review network: Consumer review plays an important role for the success ang
growth of business organisation. Positive review brings the good brand image of products in mind
set of consumer. The manager of Furniture Practice Ltd focuses on providing superior quality
furniture to its buyer. Therefore, the consumer gives positive reviews about their products that helps
them in increasing the goodwill and reputation of company. The best example of this network is
Zomato (Lau,, 2017).
Blogging and publishing Network: Content writing is one of the appropriate method that
helps in generating leads as well as boosting sales. The supervisor of Furniture Practice Ltd focuses
on attracting ample of customer towards their furniture by use of effective content given in the
website. One of the best example of this is WordPress.
In addition to this, there are some promotional tool which is used by the Furniture Practice Ltd in
order to promote their products which is going to be mentioned below:
Advertisement: Advertisement is any paid form of non personal presentation of ideas, goods
and services by an identified sponsor. The manager of Furniture Practice Ltd use the advertising
tool to promote their products. It increases the brand image and reputation of company in front of
consumer (Yin, 2019).
Publicity: Through the use of publicity, the company provide the information related to
products and services to its customer. In context of Furniture Practice Ltd, the manager focuses on
bring the awareness about their furniture to its buyer. Also they provides the superior quality
furniture to its user at affordable cost.
Sales Promotion: Sales promotion is one of the well known method that is used for
promoting the sales of company. In addition to this, the company use various promotional tool such
as free sample, coupons and many more.
Innovation Marketing
Innovation Marketing plays an important role in bring the innovation. within marketplace. In
addition to this, they focuses on offering innovative and new products and services to its customer.
Innovation marketing is a combination of two words innovation and marketing. The innovation
means bring the new idea within marketplace. On the other hand, Marketing means communicate