Entrepreneurial Marketing

Entrepreneurial Marketing

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
SME and Entrepreneurial theory findings...................................................................................1
Main issues faced by SME..........................................................................................................2
Why big firms do not face such challenges.................................................................................3
Innovative and Entrepreneurial consideration in SME’s marketing............................................4
Two best practices.......................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing introduces to the set of activity and process of developing, communicating,
offering and exchanging goods or services that have value for customers. Marketing is important
for the entrepreneur because it will help them in development of its business at marketplace.
Along with this, entrepreneurial marketing is less regarding a single marketing strategy as well
as more about a marketing sprite that distinguish themselves from traditional marketing practices
(Ahmadi and O'Cass, 2016). Main purpose of this project is to identify how marketing in an
SME differs from the medium or large sized business. Austin Fraser is a chosen SME that is
specialise in technology and in life science recruitment. This organisation is specialist in
technology based requirement. They have consultants that have specialism in niche market and
help the client to identify the best candidate that perfectly matches to their requirement.
In order to complete this report, there are different points that will be needed such as SME
and entrepreneurial theory, issues faced by SME as compare to big organisation and best
practices method i.e. word-of-mouth and innovative.
MAIN BODY
SME and Entrepreneurial theory findings
Austin Fraser is an example of SME that specialises in recruiting or hiring technology
teams across entire sector. Company has developed a transparent and open culture, which is
focused from the top down. Along with this, company is requiring to expand their business
which is only possible with the use of marketing. Marketing will support company in its business
expansion by providing information about its business culture, business information at domestic
as well as global level. Additionally, small business marketing helps Austin Fraser by increasing
brand loyalty, enhancing relationship with customers, increasing sales, improving performance
and productivity (Alqahtani and Uslay, 2020).
It is a universal fact that entrepreneurship is an essential or fundamental factor within
economic development. Entrepreneur is an individual that plays important role in development
of its business success and growth. It is a risk bearer as well as well under uncertainty. There are
different theories of entrepreneurship that used by SME such as Austin Fraser for enhancing their
business operations and improving business performance. Some theories will be explained as
below:
1