Entrepreneurial Marketing: Challenges and Best Practices

Entrepreneurial
Marketing

 Introduction
 SME and Entrepreneurial theory findings
 Main issues faced by SME
 Why big firms do not face such challenges
 Innovative and Entrepreneurial consideration in SME’s marketing
 Two best practices
 CONCLUSION
 REFERENCES
Content

Marketing introduces to the set of activity and process of developing,
communicating, offering and exchanging goods or services that have
value for customers. Marketing is important for the entrepreneur
because it will help them in development of its business at
marketplace. Along with this, entrepreneurial marketing is less
regarding a single marketing strategy as well as more about a
marketing sprite that distinguish themselves from traditional
marketing practices
Introduction

Austin Fraser is an example of SME that specialises in
recruiting or hiring technology teams across entire sector.
Company has developed a transparent and open culture,
which is focused from the top down. Along with this,
company is requiring to expand their business which is
only possible with the use of marketing
SME and Entrepreneurial theory
findings