Analyzing the Distinguishing Features of Small Business Marketing Environment

Entrepreneurial
Marketing

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Analysing the distinguishing features of the small business marketing environment.................3
Key marketing and operational problems faced by SME............................................................4
Comparison and contrast of standard marketing theory..............................................................5
Learning skills required to achieve success and solve problems.................................................6
Articulate core ideas and concepts drawing on literature to support a conclusion......................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Entrepreneurial marketing can be defined as that process in which entrepreneur is been
engaged in promoting their business ideas and services. This type of promotion can assist
entrepreneur in making public aware about the various innovative and creative ideas brought up
by the organization or start-up. Present report will lay emphasis on Analyzing the distinguishing
features of the small business marketing environment. It will also Identify key marketing
operational issues faced by new ventures and small businesses in specified sectors and industries
in a global context. Assignment will also lay emphasis on comparing and contrast 'standard'
marketing theory and practice with that seen in the small business research findings
MAIN BODY
Analysing the distinguishing features of the small business marketing environment
As per the view of Verkade, (2018) the marketing environment in which small business
deals with really dynamic and changes in frequent basis. It has been analysed that there are
various external and internal factor that can affect the working of Small and medium sized
enterprises. Entrepreneurs of SME works in cautious working conditions. It has been analysed
that small business prefers in lowering down on selling out few number of differentiated
products. They also make sure that owners are engaged in analysing the needs and demands of
consumers. It has also been analysed that SME do not have access to high number of resources.
Small and medium sized enterprise works in that market conditions where consumers wait for
having different types of products and services with distinguish features.
So entrepreneurs of SME are engaged in providing consumers with high amount of creative
and innovative products. They are also engaged in giving high quality of services in order to
expand their business. Small business is also engaged in serving in area which is smaller in size
than large corporations. They are engaged in increasing their liking for specific communities. By
this way SME’s are engaged in setting up their market. Small scale business generally earns
lower amount of revenue than the large corporations as the area that has been covered by them is
also low. They make sure that their products and services are being liked by communities that
has been targeted by them. SME also have small team employed with them as the business that is
being served by them is also small. They are engaged in providing employment opportunities to
individuals who do not have any job. This has assisted them in enhancing life style of people.
SME also make sure that they are engaged in conducting loyalty program with consumers