Entrepreneurial Marketing

Entrepreneurial Marketing

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analyse the distinguishing features of the small business marketing environment...............1
Identify key marketing operational issues faced by new ventures and small business in
specified sector and industries in global context....................................................................2
Critically compare and contrast “standard” marketing theory and practice with that seen in the
small business research finding..............................................................................................3
Develop a autonomous learning skills which show abilities in learning to learn; problem
solving; effective communication and self-management.......................................................4
Articulate core ideas and concepts drawing on literature to support the conclusion.............5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Entrepreneurial marketing includes the different marketing strategies that are applied by
the entrepreneurs in order to market their products and services that supports to gain the better
competitive advantage. It includes different innovation that has more risk while in this the
entrepreneur’s remains proactive to manage the effective marketing (Alqahtani, 2018). It is the
campaign through which the entrepreneur highlights their strengths in order to emphasis more
values and belief of the customers. This report is based on the checkout.com that is proprietary
technology that manages the 100% part of payment process and founded by Guillaume Pousaz. It
is the report that includes the different features of the marketing environment for small business.
There are various key marketing operation issues that are faced by the new ventures of an
entrepreneur and the small businesses that work in the specified sector and the industries. There
are some of the standard marketing theories and the practices that are seen by the small business.
Furthermore, includes the autonomous leaning that reflects the learning style of the learners,
effectual communication and the self management that emphasis the employability and the
change maker skills. There are some core ideas and the concepts that support the skills of an
entrepreneurial marketing.
MAIN BODY
Analyse the distinguishing features of the small business marketing environment
The small business marketing environment is quite more complex and has faced a lot of
adverse effects that has a huge impact on the working performance on the entrepreneurial
marketing. The small ventures didn’t have an appropriate amount of fund that performs the
different operation to manage the marketing (Crick, 2018). They didn’t have the particular
assigned budget to manage and control the different functions that are related with the marketing
as they have the limited amount of financial support that balances the normal business functions.
In addition to this there a lot of competitor in the market that are performing the same kind of
business of similar products and services. If the business wants to gain the higher success then it
is necessary that they implement the different strategies and the tactics within the business that
helps to fight back in the competitive environment and make the strong connection with the large
number of customers for a longer period of time. It is mandatory that business could maintain the
balances sustainability within the business by which all the objectives will be achieved within the
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