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Entrepreneurial Opportunity Assignment (Doc)

   

Added on  2020-10-05

6 Pages1350 Words307 Views
EntrepreneurialOpportunity

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Target segment benefits and attractiveness............................................................................1CONCLUSION................................................................................................................................3REFERENCES ...............................................................................................................................4

INTRODUCTIONEntrepreneur is ability of a person who want to make change either to an industry or theworld. These persons are willing to take financial risk and always select growth over profit.Entrepreneurial opportunity is situation in which new goods, services, raw materials andorganizing methods is introduce and sold products and services at greater than their productioncost so that they sustain in the market and can earn profit (Suddaby, Bruton and Si, 2015). Thisrepost is based on application that is introduced by NHS which provide 24*7 services on mobile,deliver prescription to patients 's near local pharmacy and it also provide information abouthospitals and pharmacy of choices location etc. It covers topics like target segments, benefitsand attractiveness of the respective company application. MAIN BODYTarget segment benefits and attractivenessOnline application introduce by NHG provide various features which is helpful for all,some of the major features are – it provide mobile services 24*7, deliver prescription to localpharmacy, provide information about hospitals and pharmacy of every location, it also haveinformation and cure about mostly diseases, it contain health news and near by services, etc.which is help full for each and every person. Before launching the application NHS do targetsegmentation to identify their target audience and appropriate way to focus them, the process andoutcome of target segmentation are describe below:-Market Segment use by NHS to know their audience:-Demographics Segmentation:- Application of NHS is useful for everyone based onage, gender, income, education, ethnicity, marital status, profession, residency type(Renko, Shrader and Simon, 2012). But it mainly focuses on people whose age is 50+ andyoungsters because for old age people it is difficult to go hospitals and pharmacy and foryoung working group didn't have time to go there, so NHS make application which try tosolve their problems. Lifestyle Segmentation:- NHS organization target audience for online application arethose peoples whose lifestyle is busy or working people who didn't have much time tovisit hospital to them, this application help in concerning to doctors through mobile atany time and also by this patients are able to get their prescription to local pharmacy. 1

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