Entrepreneurial Opportunity for Fresh Mart Company

Entrepreneurial opportunity

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Market – micro – Target Market Segment..................................................................................1
Market – macro – PESTEL Analysis.........................................................................................1
Industry – macro – Porters Five Forces.......................................................................................2
Industry – micro – VRIO(Sustainable Competitive advantage)..................................................2
Team – Mission, aspiration, risk propensity................................................................................2
Team – Can you and your team execute?....................................................................................3
Team – your connections matter..................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4