Business Strategy in Sainsbury

BUSINESS STRATEGY

Executive summary
This report summarize about the business strategies in Sainsbury that help company for making
their market position in keeping mind about strategies. This report furthermore brief about the
various matrix and macro as well micro environment along with various strategies'. Sainsbury
also knows more about various strategies in which they are working for growth in market.
Table of Contents

INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Business situation analysis...............................................................................................................4
Introducing to the brand history, mission, vision, products and services....................................4
Customer analysis........................................................................................................................5
Current business operating structure ...........................................................................................5
SWOT analysis............................................................................................................................6
PESTLE analysis ........................................................................................................................7
ANSOFF matrix...........................................................................................................................8
Porter's five force model..............................................................................................................9
Porter generic strategies.............................................................................................................10
CONCLUSION..............................................................................................................................11
Recommendations......................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Business strategy in organization involves the implementation, formulation of goals and
initiatives while taken by on the behalf of stakeholder, consideration of resources, assessing
internal and external environment in which they basically operate. The main purpose of report
for introducing brand history, customer analysis, current business analysis operating structure,
internal and external environment along with this Ansoff matrix. This report also explain about
the strategies including porters five forces and porter generic models. The research have been
conducted secondary and information being collected from organization websites, books,
journals and many other offline sources. Main objective for conducting this research that could
help in developing skills and knowledge along with this make more understand about various
business strategies that are more important for companies.
MAIN BODY
Business situation analysis
Introducing to the brand history, mission, vision, products and services
Sainsbury company was established as partnership and John's wife has opened the store
in London. Sainsbury has started with retailing with fresh food and later they have expanded
with stores into packaged goods groceries including tea and sugar. Company has divided into
three dimensions such as Sainsbury supermarket, Bank and Argos. Mainly Sainsbury have
various types of products and services such as cloths, groceries, beauty products and other
personal products.
Business life cycle:
As being in 1869 Sainsbury started business with small stores having only fresh foods
only in London and not having enough stores in various other countries (Yuan and et.al., 2020).
As they earned more profits business runs up they have set up the business more and across the
countries and expanded business products including various groceries products.
Mission:
To become consumer first choice for food, delivering products of outstanding quality and
provide services at competitive costs through working faster, simply and together (Yuliansyah,
Gurd and Mohamed, 2017).
Vision: