Entrepreneurial Opportunity for Gree_N_ature: A Business Plan for Recycling Vending Machine

This report discusses about the new business plan which is mainly on the vending machine which recycles the materials. The following discussion is made on the seven domain model. The report covers the business model, consumer segment, market, micro-market, industry, industry-micro, mission statement, teamwork dynamics, critical success factors, connectedness test, and 7 domain model.

Entrepreneurship

Contents
INTRODUCTION ...........................................................................................................................................3
Business Model............................................................................................................................................3
Consumer Segment.....................................................................................................................................3
Market.........................................................................................................................................................4
Micro-Market..........................................................................................................................................4
Macro-Market..........................................................................................................................................4
Industry.......................................................................................................................................................5
Industry-Micro.........................................................................................................................................5
Mission Statement.......................................................................................................................................6
Teamwork Dynamics...................................................................................................................................6
Critical Success Factors................................................................................................................................6
Connectedness test:....................................................................................................................................7
CONCLUSION ..............................................................................................................................................7
REFERENCES................................................................................................................................................9

INTRODUCTION
This report discusses about the new business plan which is mainly on the vending
machine which recycles the materials. The following discussion is made on the seven domain
model.
Concept statement
The concept statement of the company is “ Your trash, Our treasure”. The name of the
business is Gree_N_ature and the product which it will offer will be Recycling with
rewarding. The main target audience of this business are the one who ate willing to move
forward towards the sustainability (Aldrich, 2017). The USP of the business is-
 The recycling of the materials.
 100% recycle.
Business Model
The business model of this is the recycle vending machine which includes the physical
operation. It will include the recycling of the materials by way of vending machine and the
orders can be taken from e-commerce medium so that more and more of the customers are
attracted. The online and offline sales of the product will help to enhance the profit of the
business (Alvarez and Barney, 2020). It will expand the operations in UK and currently
manufactures in Germany the features of this product includes Reverse vending machine assist
environment in recycling, reusing products by minimizing the requirement for raw material to
create new products. Company is gaining sustainability by promoting their products which is
helpful in recycling. Company can gives various rewards and offers in order to spread awareness
to the people about the sustainability (Belik and et. al., 2019).
Consumer Segment
Company deals in automated retail sector by supplying their product or services to those
companies that are working for or towards sustainability.

Market
Micro-Market
To the core foundation for the regular growth of market and secure profit generation. As
green nature is E waste recycling firm requires to have a proper knowledge of the consumer base
and the motive behind it is their wants and disinterest in the services of the organization. The
firm grows on the pace of electrical disposal of waste which is created by the people (Brush and
et. al., 2017). So, focusing on the nature of market, it is essential for the firm in this industry to
maintain track of the nature of waste management in various parts of the UK which is done the
consumers.
Macro-Market
PESTLE Analysis - PESTLE analysis help firms in getting better insight of external
factors which may impact in the operations of their organisation Pestle Analysis (2021). The
factors are given below in context to Green nature: Political Factor – In UK there are political stability since very long and the current
political party actually promotes sustainability very much in the country. So it is very
much beneficial for the long term growth as they also provide services related to the
sustainability (Bruton, Zahra and Cai, 2018). Economic Factor – In this factor government intervention is bit high but as this brand
promotes services or products with sustainability that can help them in expanding their
business (Brush and et. al., 2019). Social Factor – This factor affects the attitude and behavior of the consumer In context
to Green Nature, company is promoting sustainability in the society with the help of
their recycling rewards (Cooper and Folta, 2017). Technological Factor – Green nature is expanding its business in UK, with the help of
this factor company is using reverse vending machine in order to operate their business
in UK (Coulibaly, Erbao and Mekongcho, 2018). Legal Factor – It is a recycling business plan of the Green nature company.
Government of UK is implementing various laws and policies in order to enhance the

sustainability in environment and society so this is the biggest strength of the company
(Dheer, 2018).
 Environment Factor - The main objective of the company is to satisfy this factor only.
Company is focusing in expanding more in UK in order to accomplish their goals which
is recycling and sustainability (Doh, Tashman and Benischke, 2019).
Porter five forces Industry Supplier's bargaining power- Suppliers cannot utilize such power or they cannot force
firm for enhancing prices unless discussed of their machines, as company have numerous
of suppliers to provide them with the raw material and equipment (Hilorme and et. al.,
2019).
 Buyer's bargaining power- This power is low for the buyer's as the company is working
on the recycling and sustainability so only those people can prefer their services who
believes in sustainability Porter five forces Industry (2021).
 Competitors Rivalry – Company is working in a very unique services or product
segment which gives them the benefit of having low competition in the market (Kuratko
and Morris, 2018).
Illustration 1: Pestle analysis,
2021

 Threat of new entrants – New entrants can be a threat to the company as in UK market
Green nature itself is a new entrant in that particular market (Larios-Hernández, 2019).
 Threats of substitute – Any company providing substitute products in the same market
segment can be a threat to the company (Rauch, 2020).
Industry-Micro
VRIO Analysis - It is a framework to analyses internal ability and resources of the firm
to give them long term competitive advantage VRIO Analysis (2011).
 Value – Firm's valuable resource is its employees as they can help the firm in expanding
in to the UK with overcoming several challenges (Neck and Corbett, 2018).
 Rare- Organization's strong leadership is their rare resource. As integrity of leaders to
motivate and lead their employees in accordance to the need of the company.
 Imitate – Most common thing that people cannot imitate is the strong goodwill. In
context to Green nature, it is hard for new existing entrants to imitate goodwill of the
firm.
Illustration 2: Porter five forces Industry,
2021

 Organised – Company's finances are properly organised that helps firm in order to keep
their books maintained. The same market segment can be a threat to the company
(Sauka and Chepurenko, 2017).
Resources Valuable Rear Imitable Organised
Employees Yes Yes Yes Yes
Financial
Resources
Yes Yes Yes Yes
Research and
development
Yes Yes No No
Patents Yes No No No
Mission Statement
The mission of Green Nature is to supply industrial waste recycle management services
in order to conserve the environment and promote recycling in accordance to make sure a happy
and safe society for all the future and current generations (Shepherd and Zacharakis, 2018).
Illustration 3:
VRIO Analysis, 2021

Teamwork Dynamics
The staff teams shall be divided in many functional departments-
 There will be a sales team in UK who will take care of taking new orders What Exactly
Are Team Dynamics (2021)?
 An operational team will also be there.
 The marketing team who will promote offering in UK.
Critical Success Factors
The important success factors for the Gree_N_ature will be its recycling process which
will ensure the sustainability in the market Critical Success Factors (2013). The use of advanced
technology, participative management, recycling process and the unique offering are the critical
success factor of the business (Welter, Baker and Wirsching, 2019).
Figure 1Global reverse vending machine revenue, 2021
From the above graph, it can be said that the major critical success factor for this business
is its upcoming business trend wherein people are more and more shifting towards the
sustainability in order to gain market share in the competitive environment.

Connectedness test:
The suppliers of the Gree_N_ature will be the one who manufactures the vending
machine and provides the waste material to the company so that the recycling process of it can
be done easily. These will be contacted via email and mobile numbers (Steininger, 2019).
7 Domain Model
The model contains seven domains that are as follows -
 Market domain/ Macro level – Market attractiveness
It involves global market size in terms of the number of consumers, aggregate cost spent.
The trends covers the broad term of categories that involves the demographic, social cultural,
economical, technological and as well as regulatory framework Domain Model (2021).
 Market domain/ Micro level – Sector market benefits and attractiveness
It relates to the quantitative and qualitative data with effective consumer with the motive
to collect the feedback on their requirements and to ascertain that how the competitors are
meeting their demands. It help in identifying the segment of global field of market and about the
trend that are developing and set their actions to continue their market segments.
 Industry Domain/ Macro Level - Industry Attractiveness
To present it, the management first identify the industry that they will be competing in
and prepare their schedule and arrangement to enter in this industry as per their analysis. If
management are seen to make success of their company then it is important to deal with
competitors with the motive to sustain in field of market place.
 Industry Domain/ Micro Level - Sustainable Advantage
Sustainable advantages covers three sort of the categories such as targeted market,
superior approach to resources or consumers and limitations on competitors alternatives. Such
sort of the advantages are termed to be non- exclusive.
 Team Domain - Mission, Aspirations, Propensity for Risk

This domain involves the personal segments by concentrating on their commitments, standards,
ethics and objectives of their team members. Successful entrepreneurs brings to their venture as
per to essential terms of factors that drives their entrepreneurial missions in identifying that what
sort of company to create or what type of market to serve. As some section of risk propensity
that shows that what type of risk are to be taken and what type of compromises are made in
following of the dream.
 Team Domain - Ability to Execute on Critical Success Factors
Entrepreneurs can succeed in hard industries but they might be capable to determine the CSF
specific to their certain industry that will maintain to set up the team that can be implement on
such factor.
 Team Domain - Connections up, Down, Across Value Chain
It is the last domain that will concentrates on connection and relations that how significant they
are to the success of their management.
CONCLUSION
From the above report it is concluded that company can easily expand their business
in UK. As they their main product is assisting in environment and society welfare which can
Illustration 4: 7 Domain Model, 2021

help them in gaining more brand awareness which is helpful in long term growth. Firm is
promoting recycling and sustainability with the help of their product or services in order to
overcome various factors. Even firm can use environmental and legal factor as it strength.
Internal ability of the firm is also an opportunity for them in order to expand their operations
in the UK.

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