Entrepreneurial Opportunity for Gree_N_ature: A Business Plan for Recycling Vending Machine

Entrepreneurship

Contents
INTRODUCTION ...........................................................................................................................................3
Business Model............................................................................................................................................3
Consumer Segment.....................................................................................................................................3
Market.........................................................................................................................................................4
Micro-Market..........................................................................................................................................4
Macro-Market..........................................................................................................................................4
Industry.......................................................................................................................................................5
Industry-Micro.........................................................................................................................................5
Mission Statement.......................................................................................................................................6
Teamwork Dynamics...................................................................................................................................6
Critical Success Factors................................................................................................................................6
Connectedness test:....................................................................................................................................7
CONCLUSION ..............................................................................................................................................7
REFERENCES................................................................................................................................................9

INTRODUCTION
This report discusses about the new business plan which is mainly on the vending
machine which recycles the materials. The following discussion is made on the seven domain
model.
Concept statement
The concept statement of the company is “ Your trash, Our treasure”. The name of the
business is Gree_N_ature and the product which it will offer will be Recycling with
rewarding. The main target audience of this business are the one who ate willing to move
forward towards the sustainability (Aldrich, 2017). The USP of the business is-
 The recycling of the materials.
 100% recycle.
Business Model
The business model of this is the recycle vending machine which includes the physical
operation. It will include the recycling of the materials by way of vending machine and the
orders can be taken from e-commerce medium so that more and more of the customers are
attracted. The online and offline sales of the product will help to enhance the profit of the
business (Alvarez and Barney, 2020). It will expand the operations in UK and currently
manufactures in Germany the features of this product includes Reverse vending machine assist
environment in recycling, reusing products by minimizing the requirement for raw material to
create new products. Company is gaining sustainability by promoting their products which is
helpful in recycling. Company can gives various rewards and offers in order to spread awareness
to the people about the sustainability (Belik and et. al., 2019).
Consumer Segment
Company deals in automated retail sector by supplying their product or services to those
companies that are working for or towards sustainability.

Market
Micro-Market
To the core foundation for the regular growth of market and secure profit generation. As
green nature is E waste recycling firm requires to have a proper knowledge of the consumer base
and the motive behind it is their wants and disinterest in the services of the organization. The
firm grows on the pace of electrical disposal of waste which is created by the people (Brush and
et. al., 2017). So, focusing on the nature of market, it is essential for the firm in this industry to
maintain track of the nature of waste management in various parts of the UK which is done the
consumers.
Macro-Market
PESTLE Analysis - PESTLE analysis help firms in getting better insight of external
factors which may impact in the operations of their organisation Pestle Analysis (2021). The
factors are given below in context to Green nature:
 Political Factor – In UK there are political stability since very long and the current
political party actually promotes sustainability very much in the country. So it is very
much beneficial for the long term growth as they also provide services related to the
sustainability (Bruton, Zahra and Cai, 2018).
 Economic Factor – In this factor government intervention is bit high but as this brand
promotes services or products with sustainability that can help them in expanding their
business (Brush and et. al., 2019).
 Social Factor – This factor affects the attitude and behavior of the consumer In context
to Green Nature, company is promoting sustainability in the society with the help of
their recycling rewards (Cooper and Folta, 2017).
 Technological Factor – Green nature is expanding its business in UK, with the help of
this factor company is using reverse vending machine in order to operate their business
in UK (Coulibaly, Erbao and Mekongcho, 2018).
 Legal Factor – It is a recycling business plan of the Green nature company.
Government of UK is implementing various laws and policies in order to enhance the