Entrepreneurial Opportunity for a Business Start-up in Organic Beauty Products

ENTREPRENEUR
OPPORTUNITIES FOR
BUSINESS START-UP

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Description of business start-up...................................................................................................3
Products- .....................................................................................................................................3
Features-.......................................................................................................................................3
Concept statement........................................................................................................................3
Business model-...........................................................................................................................3
Micro market test (segment)........................................................................................................3
Marketing- ...................................................................................................................................4
PESTLE analysis for macro research..........................................................................................4
Industry-.......................................................................................................................................4
Porter five forces-........................................................................................................................5
VRIO model-...............................................................................................................................5
Mission-.......................................................................................................................................5
CSFs team-...................................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Entrepreneurship is refers to the extraction and creation of value, there are different types
of opportunities for business start-up (PRAKOSO, 2017). The report will discuss about the
business plan by analysing all the micro and macro factors with the help of PESTLE analysis,
VRIO Model, Porter five forces etc.
MAIN BODY
Description of business start-up
The start-up is related to the organic beauty product that are very demanding now a days.
The name of organisation is Belle organic, this start-up will set in UK in order to offer organic
products to women.
Products-
The product offered by organisation is all types cosmetics that is related to skin care, hair
care products such as, moisturiser, night cream, anti-ageing cream, organic oil, foundation, etc.
Features-
All the products are made up of 100% natural ingredient and that is it will not harm the
environment because all the substance are grown without fertilisers and pesticides. It is good for
the skin as well as all these products are help for sustainability.
Concept statement
This concept statement is optimizing the product for benefiting the people by take care of
their skin. All the raw material are directly farmed nearby places so that it can promote organic
farming.
Business model-
Belle organic will offer the product on the basis of B2C in order to direct selling to the
customer. B2C is help to create the value by offering all the products at store as well as online,
also it is used the digital marketing activities which are help to promote the product at the large
platforms (Barrow, Barrow and Brown, 2019). All the resources are used by the organisation are
natural such as emulsifiers, thickeners, preservatives, etc.
Micro market test (segment)
Micro segment is refers to the strategy of marketing that can be used by the cited firm in
order to identify the need of people. Through the market research it has been analysed that there
are 80 percent of women who are interested in using organic beauty products. This product will