Analyzing Qbic Hotel Opportunities for Expansion using Digital Marketing

Entrepreneurial Project
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EXECUTIVE SUMMARY
It has summarized about the concept of digital marketing that mainly useful for business
expansion in other countries. This report is based on the analysis for looking for Qbic hotel
opportunities to open new locations by using digital marketing. It has generated with the
expansion of business for creating the opportunities to open hotel in new location such as
Liverpool. It has analysis the external situational and condition of business where how it will
help for expanding the business opportunity for various entrepreneurs which can invest and run a
business in Liverpool. It has developed strategies for planning that must be carried out before
outsourcing. Ways of digital marketing can be must be enhanced to like a proper layout must be
planned to step into a digital market.
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Contents
Organisational overview..................................................................................................................4
RESEARCH METHODOLGY.......................................................................................................7
LITERARTURE REVIEW.............................................................................................................8
ANALYSIS....................................................................................................................................11
DISCUSSION................................................................................................................................18
CONCLUSION..............................................................................................................................18
RECOMMENDATION.................................................................................................................19
REFERENCES..............................................................................................................................20
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Topic: To analyze the looking for Qbic hotel opportunities to open new locations by using
digital marketing. A case study on Qbic Hotel expansion
Organisational overview
Business opportunities can be defined as if a business expands, there is a need of workers as
well as concept of digital marketing that fulfill the requirements of Qbic hotel. It is generated
with the expansion of business for creating the opportunities to open hotel in new location such
as Liverpool. It can be an expansion of a unit or a whole group which can be expanded which
created a business opportunity for various entrepreneurs which can invest and run a business in
Liverpool. Franchise is an example of business opportunity. Generating business opportunities
and selling at a considerable rate. It also used digital marketing because many customers are not
directly used the services if we have opened new locations, they always want to see the values of
services through digital marketing concepts. In this way, it has considered great opportunities for
improving business growth and development in Liverpool. There are various types of digital
marketing technique applicable in the business to increase the opportunities such as online
website, mobile applications etc. these are digital marketing distributed channels that help for
sharing the information of product and services to potential consumers.
Qbic Hotel is a London based Hotel which is widespread all over UK. It is a small enterprise
which have the opportunities to flourish. Its net worth cost around £1.2 million. It is an economic
brand which are best suited for the business class as the facilities targets the business class
sector. The Qbic hotel has expanding their business in new location of Liverpool by using digital
marketing because its great opportunities for Qbic hotel to open new restaurants within people
different locations of Liverpool.
This study includes research done on various growth opportunities carried which includes
objectives of research, research questions, research methodologies, literature review about the
topic, analysis and conclusion providing the outcomes which can help researcher for the
developing and creating a job opportunities, which help in the growth and development of Qbic
hotel in Liverpool. In this way, it become easy for Qbic hotel to interact with consumer by using
digital marketing for providing various type of product and services.
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Research Significance
This research is carried out with the objective to create a business opportunity for the young
entrepreneurs which are ready to work enthusiastically which help in the growth of the firm as
they increase in share. Research is carried out to evaluate the paradigms which are required in
creating the job opportunities and business opportunities which can help in maintaining and
flourishing the business. Research will help in the development of the strategy which will help
the entrepreneur to grow with the strategy and provide a smooth functioning of the organization
by implementation of strategies and providing the results. Research is carried out to evaluate the
key results and provide a salient working of the organization to provide a significant growth to
the organization.
Research Rationale
This research will bring the changes in the digital marketing that must flourish of the
business by creating a business opportunity to open new location. This can help young
entrepreneurs to enter the business and create an employment opportunity for others in the
organizational context. This research will be carried out with the aim to eliminate the risk of the
organization by identifying the threats and opportunities. Research helps in evaluating the impact
of digital marketing on the Qbic hotel which can help to strategies for a long-term objective.
Various factors of digital marketing which are affecting the growth of the organization. Research
helps in identifying threats and challenges which can be overcome using various strategies which
can help in development of the firm and elimination of risks which can help in generation of
employment opportunities which can help in growth of the organization which will help in
generating opportunities to open hotel with other locations and helps in expansion (Camic,
Rhodes and Yardley, 2018).
Aim: To analyse the looking for Qbic hotel opportunities to open new locations in Liverpool by
using digital marketing. A case study on Qbic Hotel expansion.
Objectives
 To determine the impact of digital marketing on business expansion plans.
 To identify growth opportunities for a business in competitive environment.
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Research Questions
 What is impact of digital marketing on business during expansion?
 What growth opportunities are available for businesses in this challenging environment?
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