Effectiveness of Digital Technology on Business Activities
This assignment requires the completion of a research proposal and a business research project report, including a personal reflective statement.
26 Pages5725 Words457 Views
Added on 2021-01-01
Effectiveness of Digital Technology on Business Activities
This assignment requires the completion of a research proposal and a business research project report, including a personal reflective statement.
Added on 2021-01-01
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BUSINESS RESEARCHPROJECT
CHAPTER 1: INTRODUCTIONResearch project descriptionThe hotel industry is growing with the rapid speed. Digital technologies are providingnew business opportunities to the hotel firms and giving them chance to expand their businessacross the world. Technological revolution has given chance to the entities to implementsinnovative ideas in order to make connection with mass audience. Small business areimplementing these technologies in workplace for their future expansion. Mobile digital devices,smartphones, tablets etc. have changed consumer behaviour (Pagani and Pardo, 2017). Now mostof the people are using internet and they prefer to buy products online. In the recent time, hotelindustry is taking support of various equipment.. Customers are life blood of the business. Theyare essential stakeholder of entity and work as advertisers of the firm. If they are satisfied thenthey give positive feedback to others about products and services of the entity. Thesetechnologies allow corporation in making connection with the mass audience and gaining theirattention. By this way company becomes able to identify their needs and wants and become ableto offer them satisfactoriness goods and services (Hanelt and et.al, 2015). Digital technologies impact on business activities of the firm. These techniques helporganization in improves inter office communication an intra-office coordination. It assists inincreasing productivity and profitability of business unit to great extent. Present study willdiscuss impact of digital technologies on business activities. It will involve various kinds oftechniques that are used by entities in order to improve their operations. Purpose of the researchAim“To analyses effectiveness of digital technology on business activities: A study on Qbic hotel”ObjectivesTo determine various digital technologies used by hotelsTo access influence of new digital technologies on business activities of Qbic hotelTo identify key challenges that face by entity in implementing digital technologies. To suggest ways through which Qbic hotel can implement digital technologieseffectively.Research questions1
Explain various digital technologies used by hotels?How new digital technologies influence business activities of Qbic hotel?What are the key challenges that face by entity in implementing digital technologies?Explain ways through which Qbic hotel can implement digital technologies effectively?RationaleScholar has huge interest in this topic thus, individual has selected this subject forinvestigation. Scholar has worked in the hotel firm where person has realised importance ofdigital technologies in the firm (Hildebrandt and et.al, 2015). Experience of this field andinteresting areas both are the reason of carrying out study on impact of digital technology onbusiness activities. Furthermore, there are many researches have been conducted on the sametopic. Thus, scholar has availability of huge data. This information can support researcher infinding accurate results and answering these unanswered questions. Digital revolution haschanged scenario of business units thus, it is a burning issue. 2
Activities and time scale3
CHAPTER 2: LITERATURE REVIEWIntroductionLiterature review can be defined as evaluation of previous literature that have beenprepared on the same topic. It is the theoretical analysis aspect that assist researcher indetermining nature of the study (Taylor, Bogdan and DeVault, 2015). It involves books, journals,internet articles in the study so that in-depth understanding about topic can be developed. Presentstudy is based on impact of digital technologies on business activities. In this chapter scholar willreview earlier articles of other authors on the same topic. Furthermore, evaluation of thesereports will be done in order to answer these research questions. Literature ReviewTheme 1: Digital technologies use by modern businessAccording to Hinings, Gegenhuber and Greenwood, (2018), in today's many people havesmart phones with 4g technology and using internet through their smart phones. People arebecame the driving force for an in-depth integration of techno-solutions into the hotel routine,since they demand total personalization, tailored offers and seamless interactions across anypossible channels. In digital technology there are all types of electronic equipment andapplications that use information in the form of numeric codes. Adopting digital technology intoa hotel business will rely on a clear and focussed strategy, strong leadership and increase productdemand. Here some methods of digital technology useful for hotel industry According to Vanselow, (2018), a survey report there are more than 90 percent ofconsumers are using their phones in the shopping process, and according to think with Googleconsumers are also using their phones as an “in- research adviser”. Most of the hotelshopkeepers consult their phones on purchases they are about to make in. Successful hoteliersuse a new method to increase their customer preference that is they are now proactively boostingtheir in- experience with their own mobile initiatives to be a larger part of the conversation. Anew trend comes is customers can walk with Virtual Reality goggles and try on items withoutever touching them physically. So it a faster with easier way for a customer and hostellers as4
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