Entrepreneurial Strategy - Clarasys firm

Entrepreneurial
Strategy

Table of Contents
ABSTRACT.....................................................................................................................................3
INTRODUCTION...........................................................................................................................1
b) Entrepreneurial Strategies for SMEs. ....................................................................................1
c) Objectives of the firm Clarsys. ..............................................................................................2
d) Develop a strategy which will consistent with an firm's strategic situation and design an
approach to apply on a chosen strategy. ....................................................................................4
f) Present own opinion:...............................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

ABSTRACT
Entrepreneurial strategy means by which an business, firm or an organization establishes
or re-establishes or creates something innovative to set relationships with it's customers in the
market for long time duration. It is important to satisfy the emerging needs of the customers as
well as to flourish in the global market. Effective strategy expand the business to the next level
while ineffective strategy leads to loss of the business. This report covers entrepreneurial
strategies used by the Clarasys business in the market. As it a small size business effective
strategies are needed to frame objectives which can be achieved in real timers. Approaches are
designed to implement on an gather the fact strategy so that quarries of the customers can be
achieved on time. The position in the market is possible because of the effective strategics used
by the business.

INTRODUCTION
The term Entrepreneurial Strategy means those open challenges when organization wants
to actually execute the plan or idea into real time business in the global market. In other word it
can be said that entrepreneurial strategy is the process of introducing new and innovative idea in
the market as well as approaches in a competitive and constrained global market environment.
Clarasys firm was founded in 2010 and is a independent management consultancy. It's office is
in London, USA and Boston. In the year 2019, this company was placed 3rd in the Sunday Times.
This report includes entrepreneurial strategies from small size business and they use this
strategies for business growth. Also, examine the position, capability and situation to frame
objectives so, that firm work effectively to achieve it (Anwar and Khan, 2018.). It also focus on
the development of strategy and how this are executed in the business expansion.
b) Entrepreneurial Strategies for SMEs.
According to John Spacey, 2016, Entrepreneurial Strategies can be explained as the
process of developing innovative product or services and approaches in the international market
in a competitive global environment (Entrepreneurial strategies, 2016). Entrepreneurs are
individual who are ready to take risk in the market and put forward efforts to create something
very unique in product or services. Here, are some of the entrepreneurial strategies which are
explained as follows:
Porter's Five forces :
Porter's five forces framework is an instrument which is used to find out the level of
competition and it's profitability level. The five key competitive forces affecting an industry are
explained as follows:
Threat of entry: If the Clarasys firm is earning profits in the market then there is no
threat to entry into the competative market but if he firm is facing lack of funds then there is
chances of threat as it become difficult to bit the exiting compositors in the competitive market.
The level or degree of entrance is high in this case as this is small firm.
Bargaining power of suppliers: The power of degree is high when supplier has more
authority. The bargaining power of management consultancys firm Clarasys firm raise in the
market as efficient staffs are required by organization to meet their set goals. Whereas, suppliers
faces insufficient resources in the competitive market place. Whereas, very few substitutes of
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management consultancy firm are available in the market. If customers switch to some other
firm management consultancy the switching cost is high.
Bargaining power of buyers: If management consultancy firm Clarasys is having
bargaining power of buyers more. Then the shift to other business associates which is r
management consultancy firm is low as very few hire efficient staff for other organization. In
this case buyers are price sensitive in nature and many other substitutes are available in the
market place.
Rivalry among existing competitors: In this case, rivalry among competitors is high as
numerous competitors are prevailing in the market. In this firm has more exit barriers. Whereas,
low customers loyalty can be seen towards the management consultancy firm Clarasys. New
firm growth is slow in the market place.
Market Research: An entrepreneurial can be attract customers towards it's services if the
market research is done appropriately. Clarasys is a consultancy firm and guides it's customers
for their issues related to management. Organization should do proper market search in the
global market to search out their targeted customer as well business can meet out it's targeted
goals on time (Brown, 2016). This help the business associates to have deep knowledge about
the demands of the customers and serves services accordingly. Business is consultancy firm of
management and guides customers to take effective decisions regarding the management so that
smooth functioning can take place in the business. Research can be done by using various tools
like, A/B testing, Feasibility study, forecasting, market experimentation etc. all this ways helps
the business to market research in a effective manner.
Business Models: To flourish in the global market Clarsys business uses various
business models to satisfy the customers emerging needs regarding the management issues. The
most basic ways that consultancy firm uses to capture values are as follows, self service to the
customers, cost leadership, cutting down middleman, two sided market etc. This values will help
the firm to reach out the set objectives on time. Business models plays a vital role in the
upliftment of the business in the market. This adds additional values to the services so, that
customers are attracted at a large scale in the global market.
Strategy planning: To resolve the problems of the customers related to management
Clarsys firm figure out certain strategy planning to achieve the desired goals of the business. In
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this case business associates need to plan out the goal setting as well as SWOT(Strengths,
Weaknesses, Opportunities and Threat) analysis needs to be carried out so, that customers can be
satisfied (Gans and Wu, 2016). While offering services regarding the management to the
customers business design a blueprint of objectives, benchmarking, idea stage, goal setting so,
that best and effective results can be achieved accordingly.
Product Development: Clarsys is a new company in the market and is serving it's
services to the customers related to the management. To sustain in the market for longer time
duration in the market innovative ways and ideas needs to be created so, that consumers don't
switch to some other firm. This can be done by continuous evaluation of customers needs,
adoption to new lifestyles, positioning first mover advantages all this idea will help the business
associates to binds the customers and expansion can be done in the international market.
Marketing: To provide the innovative services to the customers marketing of the product
and services needs to be done in the global village. Marketing techniques plays a major role in
the expansion of the business in the market. Proper marketing techniques used by the Clarsys
firm like, customer experience, consultant fees, promotion ways and distribution channels all
this techniques helps the firm to meet it's targeted customer as well as generate huge profits from
the customers.
c) Objectives of the firm Clarsys.
According to Michael, 2019, the Clarsys organization' strategic situation is building
strong relationship with the customers as well as driving revenue and increasing market ration in
the global market. Firm is looking for a precise strategy which involves collaborating with
customer services with sales. Once the strategy is designed and executed in the business it needs
to be shaped accordingly so that business can turn sceptics into support. 24/7 services
technological world allows customers to connect with the companies art any point of time at any
place regrading anything (Garg and Eisenhardt, 2017).
The mission of the business is to support public sector organizations with the help of life
cycle of their transformation. Firms unique agile methodology produces fast results and
organizations marketing team will soon become the glue which hold the firm together. Clarasys
grasp the business needs, cut through the surface of the issue and suggests optimum solutions for
the problem which is widely used in the multiple areas of the business. It is more specialised in
business analysis, business architecture, data governance, research and change management. The
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various services provided by the firm is agile deliver and coaching, digital transformation, user-
centred design which help the customers to sort out their problems easily.
The most trusted tools used by the firm like, agile, customer experience, data governance
and lead to cash helps the firm to create goof position in the global market. The values of the
firm is to increase customer retention, ensuring complete customer satisfaction and quickly
identify and unlock values which helps the organization to create good will in the market
(Hartsfield and Knight, 2017). The unique hands on approach helps the firm quickly unlock
values with lasting transformation. Here are the some of the clients in the market through which
business is able to build good position in the global village some of them are, Informa, Kingspan,
Nuffield Health, public health England etc. This are some to the companies through in today's
world busies is able to position good image ion the eyes of the customer. In the November 2018
the organization Clarasys has moved one step ahead to an employee ownership model. This
helped the business to retain its effective employees for longer time duration.
1. To understand that business will appoint expert so, that customers can consult issues
related to management in the coming 6 months. This will help the customers to get rid of
the problems and can be satisfied with right decision.
2. To examine the organizational branding image will be created in the eyes of the
customers in the coming 2 years. Which will help the business associates to grow in
wider area and will be able to capture more market ratio.
3. To known that better results to problems related to the management will help the business
associates to raise it's services in the eyes of the customers by creating loyalty, faith and
trust among the people (Johnson and Van de Ven, 2017).
4. To know the importance of technology in the coming 1(one year) will help the business
to grow at a large scale in the international market. Technology has greatly helped the
firm to attract customers for better results or solutions.
The set objectives of the organization will help the firm to work more effectively and
efficiently so that goals can be meet on time. When the targeted goals are meet on the time then
only business expansion and position is possible in the market.
SWOT analysis
Strength Weakness
Clarasys firm have major strengths such as As, Clarasys firm have major insufficiency of
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wide variety of a services, providing services
into a multiple segment and having a wide
network to offer's customer's at a fullest. Also,
Clarasys firm has focus on people oriented
services.
the resources, due to which they have faced
work shutdown. Enterprise are facing lack of
commitment from their candidates or clients.
Also, business have lack of funds or money to
carry out operation.
Opportunities Threats
Clarasys firm have an chances to build
economy strengths of the institution. Clarasys
firm have an possibility to diversify their
business into the training and also they have
potential growth in HR sector.
In this case the accretive level of competition is
the major threat for the business associates.
Clarasys firm, holdup in the IT sector,
recession and competition.
PESTEL analysis
Political Factor: In this case, political regulations such as, laws, legislation etc. is
affecting the management consultancy firm in the market. Which has consequence on Clarasys
firm to understand the regulation of customer into the management sector.
Economical: In this case increase into client acquisition pricing, fluctuation into the
exchange rates has impactsClarasys firm firm to turn for improvement or structuring of a policies
or rules and procedure to realise destructive impacts to Clarasys firm to converts it in positive
ones. Additionally, regulation of price and financial is required to carry pricing for longer period.
Technological: It will be outstanding to check out the role of technology for sector in
management consultancy firm or selection, in which technological advancement is pro-active.
Whereas, essential to examine the utilization of technological in mangement based sector.
d) Develop a strategy which will consistent with an firm's strategic situation and design an
approach to apply on a chosen strategy.
Develop a strategy:
To develop a strategy in an organization is important so, that expansion and growth can
be done in the market. Strategy helps the business to attain objectives on time and is able to
create goodwill in the eyes of the customer (Develop business strategy. 2015). To frame or
design a strategy various steps are followed which are follows:
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(Source: develop strategy for business, 2015)
Gather the facts: In this case Clarasys needs to identity where it is currently positioning
in the market as well as where it is thinking or planning to be in the near future. There are
various tools and techniques like SWOT(Strengths, Weaknesses, Opportunities and Threats) are
used by the firm to better understand the market scenario. To explore in the market successfully
business needs to work on various fields like, social, technological, economical, legal, political
factors so, that business associates run the firm smoothly without ant governmental interference.
Develop a vision statement: To be a successful organization in the world it's very
important to develop a vision for the business. Clarsys vision is to become a recognized firm in
the market as well firm is able to build strong relations with the customers for longer time
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Illustration 1: Develop Strategy for business

duration. Vision is designed for the long term duration in the market as well as it is designed for
describing the values and purpose of the organization in the market.
Develop a mission statement: Mission is framed to study what's needs to be done in
short time duration to realise the long term vision. The mission of the Clarsys is to support public
sector in a effective manner. To complete the mission or to frame the mission for the business
certain questions needs to be asked which are as follows:
1. What do business do to support the public sector so that mission can be achieved?
2. How do Clarsys do it to achieve mission?
3. Whom do organization do it for find out?
4. What values business bring?
Identify strategics objectives: To be successful in the world certain goals needs to be
designed so that firm works effectively and efficiently to achieve it (Linton and Kask, 2017).
Objects framed by the business motivates the Clarsys consultancy firm to work day and night to
meet the set goals. The objectives of the firm needs to be smart, realistic, time related, achievable
and measurable so that it can be executed in the business.
Tactical Plans: In this Clarsys business turn the smart objectives in the form of a short
and detailed plan so that it can be executed in the firm for success. This designed plans creates
functions and actions in the organization so, that it can be successfully implemented. To work on
the designed plan firm consults with suppliers, stakeholders etc. so, that customers can be
satisfied with their emerging quarries for the services offered to them. This tactical plans are the
short sprints to execute the strategies in real time scenario.
Performance management: To be successful in the global market Clarsys consultancy
firm needs to be continuously examining the set goals and actions plans to make sure that they
all are in right track to meet the overall set goals. Managing and monitoring the whole task is
complex task in an organization (Lumpkin and Dess, 201). This the only reason in a firm
mangers, directors, business leaders are appointed to handle the strategies accurately. For
effective functioning of the business plans, priorities, large chunks of information are maintained
in a effective manner.
Design a Approach for the chosen strategy:
According to the Shital P, 2018, the word approaches means combination of Top – down
approach, Bottom up approach, mixture of both top and down approach and team approach to
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frame or design a formal strategic panning. Here, the Clarsys organization is using the Team
approaches in the business to expand and grow its services across the globe. Additionally the
chosen strategy is gather the facts. SWOT(Strengths, Weaknesses,Opportunities and threats) is
the techniques used by the firm to gather relevant information about the market and it's
customers prevailing in it (Ott and Bingham, 2017). This approach has helped the organization to
gather relevant information about the emerging issues or problems faced by the customers. Team
approaches is widely used by the business associates in the business to get successfully flourish
in the market. In this group executives on regular basis deal with all the issues of the customers
as well as company and groups introduce written strategic plan accordingly. Different businesses
use different approaches according to their business frame. It directly helps the organization to
increase productive results in the company. Effective team approaches lead the firm to build
goodwill in the eyes of the customers (Shan and Ju, 2016). The five steps to builds a team
approaches are as follows:
Recognize the power of team work: Before applying the approaches in the business the
power of team work need to be examined in a effective manner. It helps the firm in smooth
function for longer time duration. A successful team project assign work and responsibility
according to their recognized power. Clarsys firm assign the work to team accordingly so that
quarries of the customers can be solved quickly.
Choose the right people: Build a team of effective members so that targeted goals can
be achieved on time. Right people at a right roles are very essential to satisfy the customers with
their quarries. Choosing right people for a right job is a complex task in the business.
Delegate: Clarsys firm delegate the responsibilities accordingly to meet the desired goals
on time. As well as delegate responsibilities to the right candidate at the workplace so that the
services are accurately offered to the customers (Wales, 2016).
Monitor progress: Clarsys continuously evaluate the work of the employees so that
productive results can be achieved. Regular monitoring the tasks of the employees will help the
organization to flourish in the market.
Celebrate your success: When the desired goals are achieved on time its the time to
celebrate the success. Clarsys firm is able to thank the team when the desired customers are
satisfied with their services offered to them regarding the problem of management.
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(Sources: Team approaches, 2017 )
Team approaches can be explained as every one from top to button are working together
to meet the set goals of the firm (Team approaches. 2018). Team approaches is widely used by
the Clarsys organization to allocate the information from the market. To gather information a
team of research is working day and night to satisfy the emerging quarries the customers
regarding the management. Team approaches helps the business to meet the set goals of the
business. This approaches is not only used by the small firm as well as used by the large
companies (Wu, 2015).
f) Present own opinion:
According to me entrepreneurial strategies are need for the growth and development of
the business across the globe. If the strategies are ineffective then the results will be negative.
Small size firm is using the entrepreneurial strategies to flourish in the market and to attract
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Illustration 2: Team Approaches

customers for the service. In the given report I can see that to be successful in the market
business needs to adopt a effective strategics for long term duration. The profit maximization is
also depended on the success rate of the business at international level (Zehir and Karaboga,
2015). Team approaches according to me is the most effective approaches used in the firm to
solve the problems of the customers. As per my own opinion this approaches is the effective way
to jointly work to resolve the issues of the customers.
CONCLUSION
As per the above discussion it can be said that entrepreneurial strategies are widely used
by the organization to develop their goodwill in the market. It also helps the firm to runn
smoothly in the global village. The position, capability and objectives are framed according to
the strategies designed by the business. The relevant objectives should be made so that it can be
actually executed in the business. Certain approaches are designed to meet the quarries of the
customers. In this team approach is the most effective to expand the business at a next level.
Development of strategy is done to context to the organization's strategic situation so, that
effective results can be seen.
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REFERENCES
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making happens in entrepreneurial firms. Academy of Management Journal. 60(5).
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