Entrepreneurial Strategy

Entrepreneurial
Strategy

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Critically evaluate a range of entrepreneurial and intraprenuerial strategies..............................1
Analysis of organisation’s strategic situation and its entrepreneurial capability and position....2
Development of an implementation strategy that will be consistent with identified objectives. 5
Judgement of opinion and evaluation of alternative approaches to problem solving..................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
Entrepreneurial strategy is the means by which an enterprise sets up and re-establishes its
fundamental set of relationships with its environment. It is strategy categorized by extensive and
more or less instantaneous modification in the pattern of determinations considered by a firm. It
can be an activity of developing new commodities and approaches in a constrained and
competitive atmosphere (Gans, Stern and Wu, 2019). Entrepreneurial plan of action include
techniques for innovation and running a business consisting all components of marketing and
operations. This written report is based on Nest Plc. which is a British multinational clothing,
footwear and home commodities retail company. This venture operates its business globally in
number of nations of the world with the help of its approx 500 stores and contribution of 43,970
employees. The document will explain about different entrepreneurial and entrepreneurial
strategies, organisation’s strategic situation and capability etc. Further, will define about
development and implementation strategy and recommendation.
MAIN BODY
Critically evaluate a range of entrepreneurial and intraprenuerial strategies
Entrepreneurial and intrapreneurial strategies refers to those plan of action that are used
and utilised by a business firm in term of establish and re-establish the business of the venture.
These strategies also use by a firm to operate its business in effective manner or gaining
competitive edge from specific business sector. The description of range of entrepreneurial and
intraprenuerial strategies are explained below in context of Next Plc:
Study the competition- It is an effective strategy that can be used and adopted by the
management of the company. By implementing this plan of action, the administration of Nest Plc
can determine the rivalry in the business sector in which it operating. This will assist in framing
and devising plans to deal with rivalry and get over competition (Anwar, Khan and Khan, 2018).
The knowledge about rivalry will assist the firm to offer better market for its products & services
t stand out, even using the competition’s weaknesses to Nest plc’s benefits.
Research new products and services- It is another strategy that can be also adopt by a
business as it assist in understanding emerging commodities and services on the horizon that
could develop the organisation’s operations. In Nest Plc, by adopting this plan of action, the
administration can organise investigation that which kind of products and services are highly
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