Entrepreneurial Strategy

This presentation discusses the entrepreneurial strategy of Hey Habito Ltd., a online mortgage broker. It includes a SWOT analysis, PESTEL analysis, and Porter's five force model.

Entrepreneurial
Strategy

Table of Content
• Introduction
• SWOT analysis
• PESTEL analysis
• Porter's five force model
• Conclusion
• References

Introduction
Entrepreneurial strategy is the way through which an corporation or
organization establishes and re-establish its fundamental set of
relationships with the environment. The report is based on Hey Habito
Ltd., Which is a online mortgage broker. In this report the SWOT
analysis, PESTEL analysis and porters five force model is done in the
respect of Hey Habito Ltd.

SWOT analysis
Followings are the various strengths, weakness, threats and opportunity
regarding Hey Habito Ltd. :
• Strengths: The foremost strength of the organization is that it
provides a very wide platform for online mortgage and remortgage
services.

Cont...
• Weakness: The hey habito Ltd. have less global presence as
compared top other leading organizations.
• Opportunity: The company have great opportunity regarding the
buy back of shares and expansion within in the country and outside
the company.
• Threats: The most probable threat for the company is high degree
competition in the country.

PESTEL analysis
Followings are the factors which helps in environment analysis of the
organization:
• Political factors: New percentage of surcharge imposed by UK
Govt. is a biggest political impact for the organization's profitability.
• Economical factors: The Brexit forced the financial institutions and
banks for a lower interest rates which hampers their profitability.

Cont...
• Social factors: Ageing population in UK market may mean a shift
toward savings so that it also impacts on the mortgage services.
• Technological factors: The today's modern technology also
hampers the organization in the form of block chain technology,
robotic automations, etc. because these are the both opportunity and
threats to respective organization.

Cont...
• Environmental factors: Transition to a low carbon and resources-
efficient future is underway affecting organization.
• Legal factors: The legal factors also effect the organization because
legislation related to the financial transaction effect the services of
respective company such as in form of mis selling of mortgage
bonds may results in legal claim.

Porter's five force model
Porter's five forces model is basically uses to analysing industry
attractiveness properly. Key aspects of this model are given below as:
• Threats of New Entrants: There are various threats related to the
new entrants for the organization such as innovative ideas in
mortgage services, new ways of doing things, etc.. which putts the
pressure on the organization to maintain its competitive edge.

Cont...
• Bargaining power of suppliers: The powerful suppliers in
money/financial market use their power to negotiate prices. Which
will harm the profitability position of organization.
• Bargaining powers of Buyers: buyers always want to buy the best
things at minimum prices which harms the organizations services
and its profitability as well.

Cont...
• Threats of substitute products or services: the organization also
suffers from the introduction of new products and substitutes in the
market.
• Rivalry among the existing customers: the rivalry among the
existing competitors drive down the prices down which effect the
all over industry as well organization also.

Conclusion
At the end of the report it can be concluded that the Hypto Habito Ltd.
is online mortgage broker and also facing various internal and external
challenges. These various challenges are explained with the help of
SWOT analysis, PESTEL analysis, Porters five force model. It can be
say that the organization have need to implement various strategies
after analysing explained models.

References
Johnson, S. and Van de Ven, A.H., 2017. A framework for
entrepreneurial strategy. Strategic entrepreneurship: Creating a
new mindset, pp.66-85.
Karami, A., 2016. Strategy formulation in entrepreneurial firms.
Routledge.
Online
The free online mortgage broker. 2019. [Online]. Available
through<https://www.habito.com/>.

Thank You