Entrepreneurship and Innovation: The Success Story of Reliance Jio Telecom Industry

Running head: ENTREPRENEURSHIP AND INNOVATION

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Introduction:
Mukesh Dhirubhai Ambani, is one of the greatest industrialist of modern times and is
the biggest businessman of India. He is an engineer and the largest shareholder of the
Reliance Industries Limited. He is the richest man of Asia, according to Forbes Magazine,
and he is ye 13th richest man in the world, as per the report of March. Mukesh Ambani, had
grown and expanded his business basing upon his fathers’ business. He has invested majorly
in petrochemicals, and in the retail industry. The reliance retail stores have now expanded all
across India. The retail business includes all the retail services. His current investment has
been made in the telecom industry, as the name of Jio telecommunications (Reporter, 2014).
The Reliance Jio had gained the position among the top five telecom industries in India, by
September, when it was launched. However, currently Jio has gained the position among the
top three telecom industries of India. Mukesh Ambani, has also invested into the sports
world, in the Indian Premiere League, and has taken the franchise of the Mumbai Indians. He
is also the founder of the Indian Super League, a Football League, in India, and all these
businesses have been made through the Reliance Industries. He is therefore the richest sports
owner of the world, as claimed by the Forbes magazine (Desk, 2016). Among many of
Ambani’s endeavors, the initiation of the Jio telecommunication is one of the most ground
breaking business endeavors, which had made him reach to quite many steps ahead towards
his success. The foundation if the Jio telecom services had not only revolutionized the
telecom industry of India, but also, it made a great many changes in the Indian economy.
Therefore, in the following essay the story behind the foundation and the success of
Jio telecom industry will be analyzed, through the answering of the following questions.
Reliance Jio Infocomm Limited, or the Jio telecom service is a mobile a network that
is dependent upon the LTE technology. It is the first wireless VoLTE technology used in

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India, and is the only operator of the country. Reliance Jio had become the major internet
service provider of the country and also has become one of the major telecom service
providers of the country. With the innovation of thee VoLTE technology, Jio stepped into the
market at the end of the year 2015 and by the year 2016, it had become one of the major
telecom service providers of the country (Desk, 2016). Therefore to understand the motives
and strategies that the founder had taken before initiating the endeavor, the following
questions can be taken in to account.
What observation (about the current state of affairs) do you think the founder of this
business may have made prior to their business being established?
Jio has created an entire new digital ecosystem in India, and is providing the country
with broad band services, smart devices and telecommunication facilities. The telecom
company includes all kinds of services in their orientation and comes up with a market
friendly and customer friendly budget plan. Therefore, the prime aspects that Mukesh
Ambani had considered was that the customer generally invests either for the calling and
texting services or for the data, and there are very few customers, who invests heavily into
both of these services (Singh, 2017). The founder had approached this particular aspect or
mindset of the customers and came up with the strategy that would enable the customers to
enjoy both the calling and texting services and the data pack, at the same time.
What insights do you think may have followed on from the initial observation?
The founder of the Jio telecommunication had rightly recognized the universal truth,
which could not be unfolded by many, and had made his strategies accordingly. He had
provided the nation not only with free calling and texting facilities, but also, with free data
pack. He joined together the needs of the customers, and put it into under a very lucrative and
much affordable pricing structure and approached thee customers (Haq, 2017). More
importantly, this strategy and planning was executed or implemented over night, therefore the